Analytics Social Media Listening – What is it? What is Social Media Listening? It is the process of analyzing what is being said on social media... BrandBastion Mar 21, 2023
Strategy Social Media Monitoring – What is it? What is Social Media Monitoring? Put simply, it is a way of tracking, analyzing and taking action... BrandBastion Mar 9, 2023
Engagement Valentine's Day Campaigns: The Power of Comments and 10 Brands that Got it Right Boost your Valentine's Day campaigns with the power of comments. Discover 5 examples from top... Sandra Figueiredo Jan 31, 2023
Moderation 5 Examples of Social Media Crisis: What Can We Learn? Learn how to prepare for a crisis from five brands that turned their crisis into a successful... Jenny Wolfram Jan 15, 2023
BrandBastion Lite How to Manage Comments Faster Than Ever Are you tired of spending hours sifting through social media comments? It's time to take control... Sandra Figueiredo Dec 29, 2022
Engagement The 2023 Social Media Holidays and Observance Days You Can't Miss Use this 2023 calendar with +250 holidays and observance days to get inspired and create fresh... Enebral Sainz Dec 19, 2022
Moderation How to Turn Off Comments on Facebook (And Why You Shouldn't Do It) People are on social media to connect, and turning off the comments section to avoid a PR risk may... Crystal Cha Dec 15, 2022
Moderation 5 Reasons Why Comments Matter on TikTok If you have taken the leap into TikTok, in addition to creating engaging, creative videos, it’s... Crystal Cha Dec 2, 2022
Moderation How Social Media Comments Impact Sales: 14 Important Stats Powerful stats to understand the impact of negative comments and customer reviews on sales, and why... BrandBastion Nov 25, 2022
Moderation How to Delete Comments on Instagram (and Why You Should Hide Them Instead) If you're dealing with harmful and unwanted Instagram comments, you can take action. Learn how to... Sandra Figueiredo Nov 22, 2022
Engagement Facebook Sentiment Analysis: Use Cases & How to Do It For Free Are your Facebook comments about your brand positive, negative, or neutral? You can uncover just... Sandra Figueiredo Nov 17, 2022
Moderation Social Media Moderation: Why It’s Essential and How To Do It [+ Free Guide] As the famous internet expression goes: “Haters gonna hate.” So as a business, why should you be... Cassidy Armbruster Nov 8, 2022
Moderation How Brands Can Actively Fight Racism and Discrimination on Social Media As social media usage grows, so does the risk of users facing racist and discriminatory behavior.... Crystal Cha Nov 1, 2022
Engagement How to Plan for the Holidays: The Smart Marketer's Social Media Guide Social media engagement is critical during the busy holiday shopping season. Learn how to boost... Crystal Cha Oct 7, 2022
Trends 5 Reasons Why Your Brand Should Communicate With Emojis Emojis have become an essential part of modern language and they are a powerful weapon in the hands... BrandBastion Jun 28, 2022
Strategy How to Use Sentiment Analysis to Optimize Your Social Media Ads Sentiment Analysis is the new way to measure and understand the success of a campaign. Understand... Samantha Shaler Mar 2, 2022
Moderation Why Social Media Comments Matter: 45 Surprising Statistics These 45 powerful stats prove how social media comments impact brand reputation and revenue. Sandra Figueiredo Nov 8, 2021
Engagement Why Comments Matter in the News Industry Social media comment sections are the first step in engaging readers with your content and sparking... Sandra Figueiredo Jul 22, 2021
E-commerce 4 Tips For Alcohol Brands to Boost Engagement on Social It's clear that alcohol e-commerce is thriving, which is why your brand should be forging an online... Cassidy Armbruster Jun 7, 2021
Trends 11 Trends to Watch for Alcoholic Beverage Marketing Shifting taste preferences from beer to hard liquor, the NOLO, premiumization, and cannabis-infused... Crystal Cha Jun 2, 2021
Moderation Why Comments Matter in the Entertainment Industry In the entertainment industry, ad spending is high and so is engagement. Therefore, entertainment... Cassidy Armbruster May 19, 2021
Engagement Why Comments On Your Brand’s YouTube Channel Matter Don't overlook Youtube comments across organic videos and discovery ads if you want to increase... Cassidy Armbruster May 6, 2021
Engagement Why and How Should Brands Respond to Customers on Social Media? Social media requires strong marketing and customer service cooperation to deliver excellent brand... Crystal Cha Apr 25, 2021
Moderation Why Comments Matter to PR Teams Social media comments can help you prevent PR crises, understand your audience to a new level, and... Sandra Figueiredo Apr 19, 2021
E-commerce How to Grow Your DTC Business Without Compromising Customer Service The quick growth that DTC brands experience means top-notch customer service should be top of mind.... Cassidy Armbruster Apr 7, 2021
Moderation How To Set Up Community Guidelines On Social Media When was the last time you updated your community guidelines and social media moderation policies?... Cassidy Armbruster Mar 31, 2021
E-commerce Why Comments Matter in the E-Commerce Industry Content is king, context is crucial. Ad placement and targeting matter, but is your brand... Cassidy Armbruster Mar 23, 2021
Moderation 5 Ideas to Drive Inclusive Engagement [+ IWD '21 Brand Examples] Inclusive engagement online is imperative to help create a social media world where people feel... Cassidy Armbruster Mar 10, 2021
Trends Brand Safety in the Era of Conversational Advertising How should advertisers approach brand safety on social channels when consumers are interacting with... Cassidy Armbruster Feb 25, 2021
Moderation 16 Brands That Took Public Action Against Hate Speech on Social Media It’s time brands take a public stand against hate speech on social media. We have highlighted 16... Cassidy Armbruster Feb 22, 2021
Strategy 4 Ways to Embrace Social Media in the Fintech Industry [+Examples] Companies in the fintech industry are finding new ways to integrate social media into their... Cassidy Armbruster Feb 15, 2021
Trends Brand Safety in 2021: Trends, Trials, and Tribulations In an ultra-sensitive world, be ultra-aware of where your ads are appearing, what content is... Cassidy Armbruster Feb 9, 2021
Moderation Spam and Scams on the Rise: How to Detect Them and Protect Your Brand BrandBastion found a 43.10% increase in spam and scams on brands' social accounts from 2019 to... Cassidy Armbruster Feb 4, 2021
Engagement 7 Tips to Spread Love This Valentine's Day on Social [+Best Campaigns] Valentine's Day is all about giving, but brands are bound to receive some love in return in the... Cassidy Armbruster Feb 1, 2021
Moderation Brand Safety on Social: Is Your Brand Doing Enough? Hate speech, discrimination, bullying, and spam are at an all-time online. Consumers will no longer... Cassidy Armbruster Jan 18, 2021
Community Management 7 Resolutions For Social Media Marketers in 2021 2020 was a challenging year for social media marketers. Ring in the New Year with these resolutions... Sandra Figueiredo Dec 28, 2020
Trends BrandBastion Presents: A Tale Of A Social Media Marketer All out of Holiday Cheer? Here's a Christmas poem for every Social Media Marketer in need of... Sandra Figueiredo Dec 11, 2020
Engagement Boost Your Online Presence with a New Year, New Me Mindset Certain industries ring in the new year with an influx of customers. Boost your online presence by... Cassidy Armbruster Dec 7, 2020
Moderation How to Moderate Comments on Facebook and Instagram Learn how to moderate comments on Facebook and Instagram to stop being abused by spammers, trolls,... Crystal Cha Oct 6, 2020
Engagement Holiday Advertising 2020: What You Need To Know (+ Free Kit) Holiday advertising insights and trends to make the most of your social media campaigns. Don't miss... Sandra Figueiredo Sep 30, 2020
Customer Care How to issue a private response to a public comment on Facebook After responding publicly to the initial customer inquiry on your Facebook page, we recommend... Tamara Lužajić Jul 22, 2020
Moderation How to Respond to Online Hate Speech: A Guide from BrandBastion Take action to make social media safe! BrandBastion offers an in-depth guide on how to respond to... Tamara Lužajić Jul 9, 2020
Trends 40 Free Online Marketing Courses A list of 40 free marketing courses that can help you level up. It contains a mix of courses... Victor Alagbe May 27, 2020
Trends Challenges Faced By Streaming Services On Social Media During COVID-19 With the impact of COVID-19, the streaming market is seeing a big rise in demand and facing new... Sandra Gonzalez May 6, 2020
Engagement Responding On Social Media During Times of Crisis Tips to help brands manage the increased levels of engagement and inquiries that many are currently... Jenny Wolfram Mar 25, 2020
Moderation How to Handle Profanity and Negative Comments on Social Media Relying on simplistic rule- or keyword-based tools can be limiting for brands that try to manage... Crystal Cha Mar 9, 2020
Moderation Why You Should Hide Vs Delete Facebook Comments: Deleting Comments Can Trigger Backlash This post looks at the difference between deleting comments and hiding them on Facebook and the... Noelle Yeager Feb 26, 2020
Engagement How Top Challenger Brands Are Winning on Social Media Let's examine together the key elements of challenger brands marketing strategies to unlock... Victor Alagbe Feb 21, 2020
Moderation What Dating Apps Marketing on Social Media Need to Know This blog post explores how dating apps marketing on social media can manage issues such as... Crystal Cha Feb 19, 2020
Strategy How to Drive Customer Journeys with YouTube Videos In this post, we explore why and how brands can use YouTube videos more strategically to optimize... Victor Alagbe Feb 7, 2020
Engagement Fan-Based Engagement Strategy: Maximizing Word of Mouth Marketing This post teaches social media marketers how to build a customer engagement strategy for social... Noelle Yeager Jan 28, 2020
Trends 4 Social Messaging Platforms to Explore in 2020 This post shines the spotlight on four social messaging platforms that are enhancing their... Victor Alagbe Jan 24, 2020
Customer Care Handling Customer Complaints at Scale on Social Media: Best Practices When should you reply to customer complaints? This post provides insights on building scalable... Noelle Yeager Jan 7, 2020
Engagement How To Increase Customer Engagement With Facebook Groups This post explores how Facebook groups can provide brands with an untapped opportunity to drive... Victor Alagbe Jan 3, 2020
E-commerce The Role of Mobile in the Beauty Industry Beauty brands need to understand the growing importance of mobile devices as shopping tools and... Sarah-Ann Yong Oct 15, 2019
Trends From Town Hall to Living Room Conversations Marketers need to reconsider their short term-goals of driving clicks and think longer-term about... Crystal Cha Sep 26, 2019
Strategy 4 Challenges for Food Delivery Companies on Social Media To prevail in this fast-paced environment, food delivery companies need to focus on customer... Crystal Cha Jul 15, 2019
Strategy How BrandBastion Optimizes Every Stage of the Buying Path On Social Learn how each stage of the buyer's journey can be optimized on social media, and the solutions... Crystal Cha Mar 27, 2019
Moderation Specialized Comment Management Vs. Basic Filtering Tools Learn how big of a difference there is in managing harmful comments with Facebook automatic filters... Crystal Cha Mar 13, 2019
Strategy How Social Media has Changed the Game for Advertisers With customers having more touchpoints than ever to interact with a brand, advertisers need to... Crystal Cha Mar 7, 2019
Trends What Marketers Can Learn from Gillette’s “The Best A Man Can Get” Ad Gillette’s ad “Best A Man Can Get” racked up tens of thousands of comments and reactions across... Crystal Cha Jan 23, 2019
Trends Three Social Media All-Stars of 2018 2018 was a great year for many brands on social media, and some stood out more than the rest by... Christian Carlson Jan 8, 2019
News A New Way to Optimize Campaigns with User Sentiment in Real-Time A new collaboration between Smartly.io and BrandBastion allows optimizing campaigns in real-time... BrandBastion Dec 18, 2018
Strategy Get Your Social Media Advertising in Shape for the New Year We analyzed social media ads from brands including ClassPass, Noom, and Equinox to see what... Crystal Cha Dec 18, 2018
Trends Web Summit 2018 Lisbon: Days 3 and 4 Highlights From how to effectively leverage influencers to bringing back positivity to the Internet, days 3... Carina Miranda Nov 29, 2018
Engagement A New Way to Measure Brand Favorability in Real-Time Smartly.io and BrandBastion have partnered to help advertisers measure brand performance in... BrandBastion Nov 21, 2018
Entertainment + Media 3 Shifts for Entertainment Advertisers in the Age of Mobile Audiences have more choice and distractions, and producers need to work to get - and keep -... Ben Cathcart Nov 20, 2018
E-commerce Holiday Season: Benefits of Managing Facebook Ad Comments Effectively Effective comment management can ultimately drive higher positive sentiment and conversion rates... Georgiana Stefanoaei Nov 20, 2018
Trends Brand Marketing Summit 2018: 'Marketing is Dead: Engagement is Alive' Read on for the most inspiring takeaways of this year's Brand Marketing Summit New York, curated by... Maria Moilanen Nov 9, 2018
Trends Web Summit 2018 Lisbon: Days 1 and 2 Highlights Our Lisboa local #BrandBastioneer, Carina Miranda, recaps some of her favorite highlights from Days... Carina Miranda Nov 7, 2018
E-commerce How to Maximize the Impact of Your Ad Campaigns this Shopping Season This holiday season, how can you stand out from the crowd? Leverage user-generated content on your... Georgiana Stefanoaei Oct 31, 2018
E-commerce Brand Building for the Trillion-Dollar E-Commerce Industry E-commerce companies are starting to realize that they need to compete for customers' attention.... Crystal Cha Oct 30, 2018
Strategy Do Qualitative Metrics Matter in Performance Marketing? The line between branding (long-term) and tactical (short-term) marketing is blurring. Marketers... Patrik Lehti Oct 25, 2018
Trends Facebook Launches Ads for Stories: The Rise of the Story Format As feed posts have become increasingly filtered and carefully edited, Stories tap into our yearning... Bogdan Dinca Oct 17, 2018
Moderation #KindComments: What Are Brands Doing to Curb Online Bullying? Social media platforms have made strides to make their environments safer for users. But is there a... Crystal Cha Oct 12, 2018
Customer Care One Simple Way to Retain Subscribers and Keep Them Happy If you are a growing start-up, it is natural to first focus on growing your subscriber base.... Patrik Lehti Sep 10, 2018
Community Management How to Get Verified on Instagram For users, brands, and content creators who have been trying to no avail to get the coveted blue... Crystal Cha Aug 31, 2018
Engagement How to Effectively Manage Engagement and Comments on Dynamic Ads There are many benefits of dynamic ads, but these also come with unique challenges, including... Bogdan Dinca Jul 27, 2018
Moderation Ad Transparency Comes to Facebook and Twitter On June 28, 2018, both Facebook and Twitter announced new policies and features to increase the... Jenny Wolfram Jul 2, 2018
Entertainment + Media Facebook Is Testing a Keyword Snooze Feature to Prevent Spoilers This Facebook new keyword snooze feature gives people the option to temporarily hide posts by... Crystal Cha Jun 28, 2018
Trends Advertising Alcohol on Social Media: The Marketer's Cheat Sheet Stay current with this list of existing and new alcohol advertising regulations worldwide for... Crystal Cha Jun 25, 2018
Trends Alcohol Instagram Marketing 2018 Insights Report With stricter advertising policies and evolving customer preferences, alcohol brands need to be... Crystal Cha Jun 18, 2018
Trends 5 Things Growth Companies Can Learn From Amazon BrandBastions' Data Science Lead Evgeny Maryaskin shares his insights, observations, and key... Evgeny Maryaskin Jun 18, 2018
Engagement Ice Cream Advertising on Social Media The ice cream industry is rapidly changing, and with it, the way is marketed. We have analyzed over... Crystal Cha Jun 15, 2018
Gaming Hate Speech in the Gaming Community and Social Media Game companies should take a stance on online hate speech to protect their social media communities... Ina Liukkonen Jun 13, 2018
Beauty Q&A: In Conversation With The Biggest Beauty Brand on Instagram The former Executive Director of Global Consumer Marketing for MAC Cosmetics, Christina Peirona,... BrandBastion Jun 12, 2018
E-commerce Apparel Brands Winning at Instagram Marketing and How H&M, Aerie, Abercrombie and Lululemon are setting the bar high when showing how to keep an... Crystal Cha Jun 8, 2018
E-commerce How Comments Can Affect Conversions on Social Media What is being said in the comment section of your social media ads can have a significant impact on... Ben Cathcart Jun 1, 2018
E-commerce Sell Big on Instagram: 4 Latest Features to Help Boost Conversions Make sure you are aware of the following Instagram updates and how to implement them to keep up... Ben Cathcart May 31, 2018
Beauty How the Biggest Beauty Brand on Instagram Drives Performance Jenny Wolfram, CEO and Founder of BrandBastion, sat down with Christina Peirona of MAC Cosmetics at... BrandBastion May 25, 2018
Moderation The 8 Most Common Problems With Social Ads Don’t let a technical glitch or human error undermine your social ads and campaigns - read this to... Maria Moilanen May 18, 2018
Moderation How QSR Brands Can Manage Boycotts on Social Media QSR brands need to understand both the short- and long-term effects of brand boycotts on social... Crystal Cha May 18, 2018
Gaming 4 Benefits of the New Instant Games Update for Developers Facebook's Instant Games aims to make gaming a less solitary, and more social experience. The... Jenny Wolfram May 4, 2018
Engagement QSR Magazine: 3 Ways Fast-Food Brands Can Win on Social Media For QSR brands, winning on social media is about more than just having masses of followers.... Jenny Wolfram May 3, 2018
E-commerce Adidas Goes After Counterfeit Sellers on Instagram The recent lawsuit filed by Adidas against 53 counterfeit sellers on social media highlights the... Jenny Wolfram May 2, 2018
Beauty How Beauty Subscription Brands Can Improve Social Engagement We analyze the ads of one of the leading beauty box brands, Ipsy, to learn how these brands can... Jenny Wolfram Apr 25, 2018
Engagement What QSR Brands Need to Know When Advertising on Social Media Did you know that people on ads are 1.9x more likely to share the love for a quick service... Georgiana Stefanoaei Apr 13, 2018
E-commerce Why Kicking Out Counterfeit Crooks on Instagram Is So Important Social commerce scams are running riot online, fueled by social bots and a growing underground... Jenny Wolfram Mar 1, 2018
Trends How Silicon Valley Is Stepping Up in the Online Terror Takedown Facebook, Twitter, YouTube, and Microsoft are building a growing army of community moderators and... Jenny Wolfram Mar 1, 2018
Moderation Bots, Spam, and Scams: Big Social Media Villains and How to Fight Them In the digital world, no one is safe from spam, scams, threats, and hackers. Take action and... Jenny Wolfram Mar 1, 2018
Moderation 9 Social Media Mistakes To Watch Out For When Running Ads Working with some of the world's top advertisers, we have seen it all. See our checklist of the... Maria Moilanen Jan 24, 2018
Engagement 3 Things You Can Learn From Listening to Social Comments How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a... Maria Moilanen Jan 23, 2018
Moderation This Type of Content on Social Media Can Be Harmful to Your Brand We discuss the types of harmful content on social media that brands need to watch out for. Ina Liukkonen Jan 23, 2018
Moderation What Does the Youtube Ads Crisis Mean For Facebook Advertisers? YouTube ads appearing alongside comments from child predators have gotten the video streaming... Jenny Wolfram Jan 8, 2018
Trends Top 11 Marketing Conferences to Attend in 2018 Discover the best marketing conferences to attend in 2018. Jenny Wolfram Dec 21, 2017
Trends The Age of Adblock: How To Make Advertising Relevant BrandBastion’s founder Jenny Wolfram sat down with the founder of Kiip, Brian Wong, at Slush 2017... Ina Liukkonen Dec 7, 2017
Beauty Infographic: How should Beauty Brands deal with Animal Testing comments on Social Media? How should a Beauty Brand deal with Animal Testing comments on Social Media? Jenny Wolfram Sep 29, 2017
Strategy 7 Key Elements Behind Sales-Driving Facebook Ads For businesses to achieve the results they aim for with Facebook Ads, we recommend testing... BrandBastion Sep 27, 2017
Beauty What Are The Most Innovative Beauty Brands Doing On Instagram? Here are seven of the latest trends and best practices beauty brands have caught on to the drive... Jenny Wolfram Sep 12, 2017
Strategy 8 Types of Facebook Ads for Different Marketing Objectives With all the changes to Facebook ad formats, it can be difficult to stay ahead of available... BrandBastion Aug 31, 2017
Moderation A Swiss Defamation Case Sets the Standards for Online Accountability This case should cause brands to ask themselves “should we be moderating or even hiding defamatory... Jenny Wolfram Jul 7, 2017
Engagement How To Manage Your Instagram Engagement As A Beauty Brand Here are 8 things beauty brands need to know about managing the engagement they receive on... Jenny Wolfram May 31, 2017
News BrandBastion Is Proud To Be An Official Instagram Partner We are excited to announce that BrandBastion has been selected as an official member of the... BrandBastion May 22, 2017
Strategy 3 Things You May Be Doing Wrong When Advertising on Facebook Many of the world's largest brands are advertising on Facebook, but there may be a few things we... BrandBastion Apr 3, 2017
Moderation Do You Know What Is Being Said On Your Facebook Ads? Ad spending on Facebook has been increasing YoY, yet brands still focus mainly on organic post... BrandBastion Mar 17, 2017
Beauty Beauty Brands Who Made Expert Use of Social Media at NYFW From live streaming to custom hashtags and epic collaborations. These beauty brands made excellent... BrandBastion Feb 22, 2017
Trends Brands We’re Loving On Social Media This Valentine's Day In the spirit of spreading the love, these 10 brands are totally killing it on social media right... BrandBastion Feb 14, 2017
Trends Social Media vs. Traditional TV: Super Bowl Ads Showdown Brands are becoming more creative with Super Bowl ads and the content they’re serving across... BrandBastion Feb 6, 2017
Engagement What Happened to Your Paid Posts While No One Was Looking? When brands don’t have the right solution in place, Facebook posts often go unattended, resulting... BrandBastion Jan 19, 2017
Strategy 8 New Books to Fix Your Marketing Strategy Before 2018 A list of 8 new books geared towards helping marketers refresh their strategy in this continuously... BrandBastion Jan 12, 2017
E-commerce How Counterfeit Sellers Are Hijacking Luxury Brands on Instagram The shift to digital for luxury brands has lead to both great opportunities and risks. BrandBastion Jan 10, 2017
Trends A Year in Social Media: 2016's Highlight Reel From groundbreaking new feature releases to billion dollar acquisitions, 2016 was a banner year for... BrandBastion Dec 27, 2016
Moderation How HR Mistakes Can Grow Into Social Media Nightmares Companies have started hiring people and using employee advocacy on social media. But this also... Jenny Wolfram Dec 22, 2016
Moderation 6 Fake News Stories That Shocked the World in 2016 We look back at 6 of the biggest fake news stories that caused disruption this 2016. BrandBastion Dec 20, 2016
Strategy The Marketeer's Out of Office Checklist As a social media marketeer, what needs to be done before leaving the office for vacation? Follow... BrandBastion Dec 16, 2016
Trends 7 Viral Holiday Video Campaigns Worth Rewatching Digital video ad spend is increasing, and so is creativity. Every Christmas, brands compete for... BrandBastion Dec 13, 2016
Trends 17 Marketing Conferences to Attend in 2017 BrandBastion's newest list of marketing conferences to attend in 2017 includes social media,... BrandBastion Dec 8, 2016
Beauty Beauty Brands on Instagram: Challenges and Opportunities What are the best practices for dealing with the challenges on Instagram and what can beauty brands... Jenny Wolfram Nov 21, 2016
Moderation 4 Common Scam Attempts on Social Media Uncovered There are thousands of social media scams, some easily identified by trained social media users,... Jenny Wolfram Nov 4, 2016
Strategy Two Things Brands Need to Know When Advertising on Instagram Here are two important things to consider if you’re investing in Instagram ads and are keen on... Jenny Wolfram Nov 3, 2016
Moderation YouTube Launches Heroes Program YouTube recently rolled out its Heroes Program that offers incentives for users to report videos... Jenny Wolfram Sep 30, 2016
Strategy 5 Proven Strategies to Successfully Promote Your Social Media Content Discover tried and true ways to promote all that content you worked so hard to create. Jenny Wolfram Sep 13, 2016
Customer Care Complete Checklist on How to Improve Your Customer Service on Twitter Ensuring your Twitter customer service skills are strong will not only diffuse any potential... Jenny Wolfram Sep 6, 2016
Moderation Why Involving The Legal Team In Your Social Media Marketing Efforts? Copyright infringement, brand impersonification, and defamation are all real risks on social media.... Jenny Wolfram Aug 10, 2016
Trends Social Media Insights from Corporate Social Media Summit 2016 #CSMNY brought together leaders from several industries including Coca-Cola, Intel, Google, Zappos,... Jenny Wolfram Jul 13, 2016
Moderation 4 Reasons Why Facebook's Keyword Moderation Blocklist Is Not Enough Learn why Moderation Blocklist doesn't keep your brand 100% safe from harmful comments across... Jenny Wolfram Jul 7, 2016
Trends 11 Social Media Tactics To Help Your Brand Stand Out In 2016 There are many ways you can help your brand stand out on social media - here are 11 reliable... Jenny Wolfram Jun 17, 2016
Trends How to Make Instagram Algorithm Changes Work for Your Brand In 2016 It’s time to take control of Instagram algorithm changes and use those social media management... Jenny Wolfram Jun 14, 2016
News TechCrunch Comments Moderation Now Powered by BrandBastion BrandBastion begins comments moderation on the TechCrunch website. Jenny Wolfram Jun 3, 2016
Trends 8 Social Media Trends for 2016 Focusing on these 8 key social media trends will ensure your brand stays ahead of the game. Linh Truong May 20, 2016
Community Management 6 Skills Top Social Media Managers Will Need in 2016 These are six skills that top social media managers obtain to guarantee their brands success in... Linh Truong Apr 6, 2016
Strategy 5 Things Brands Should Do When Approaching Influencers Influencer marketing is on the rise, and it’s essential to create strong relationships with the... Jenny Wolfram Mar 9, 2016
Trends The 16 Best Social Media Conferences to Attend in 2016 With so many social media conferences being held in 2016, find the must-attend events that will... Linh Truong Feb 9, 2016
Moderation Recruitment and Social Media - How Harmful Content Makes Talent Run If potential candidates scroll through a company's Facebook and LinkedIn posts and come across... Jenny Wolfram Oct 19, 2015
Moderation Brand Impersonation on Social Media – Its Forms and Its Threats Brand Impersonation is an increasingly common problem on social media that thousands of brands are... Jenny Wolfram Oct 12, 2015
Strategy Volkswagen Scandal on Social Media How Volkswagen has been able to handle a crisis by communicating consistently, recognizing their... Jenny Wolfram Sep 25, 2015
Engagement Get and Keep the "Very Responsive to Messages" Badge on Facebook It is clear that getting and keeping the active response icon requires some effort. However, there... Jenny Wolfram Sep 25, 2015
E-commerce Protecting Luxury Brand-value on Social Media One post published to millions that receives even a few spam comments starts to crumble down the... Jenny Wolfram Sep 7, 2015
E-commerce Risks and Benefits of Social Media to Retailers As large retailers have expanded to e-commerce to support their physical stores, the role of social... Jenny Wolfram Sep 7, 2015
Community Management 5 Ways to Reduce Stress as a Social Media Manager With these insights, you will have a much better chance of keeping yourself less stressed and more... Jenny Wolfram Aug 28, 2015
Community Management Social Media Never Sleeps, but That Doesn't Mean You Shouldn’t Social media is always on, but that doesn't mean that social managers should be. Protect your... Jenny Wolfram Feb 19, 2015
Moderation Feminist Blogger Received 157 Defamatory Tweets within One Week Anita Sarkeesian, a popular blogger and critic, posted 157 abusive tweets displaying the amount of... Jenny Wolfram Feb 4, 2015
Customer Care 10 Sweetest Christmas Facebook Posts from Customers in 2014 With the holidays upon us, we would like to showcase the positive comments customers and fans have... Jenny Wolfram Dec 27, 2014
Trends SouthWest Airlines Understands The Importance of Customer Care Now more than ever, people are reaching out to brands on social media if they have a problem, and... Jenny Wolfram Nov 11, 2014
Moderation Manage Social Media Bullying On Your Brand's Brand Facebook Page Keep a close eye on your Facebook brand page, moderate harmful comments to protect your community,... Linh Truong Oct 20, 2014
Moderation Finnish Restaurants Can't Mention Alcohol In Facebook Comments Anymore Finland has recently passed a law that will require all restaurants, nightclubs, or bars to remove... Jenny Wolfram Oct 8, 2014
Moderation 6 Key Factors To Consider When Outsourcing Social Media Moderation Many brands have opted to outsource social media moderation to have peace of mind 24/7. These are... Jenny Wolfram Aug 20, 2014