Analytics Social Media Reporting: How to Do it Right (+Free Template) Master social media reporting with our guide and free template. Learn the essentials for effective... Samantha Shaler Sep 20, 2023
How to Build a Community on Social Media: A Marketer's Guide Discover the power of building a thriving social media community for your brand. Follow 10... BrandBastion Sep 19, 2023
Analytics How to Export TikTok Comments Learn how to export TikTok comments in one click. BrandBastion Sep 19, 2023
Moderation The Best Guide to Social Media Brand Protection Delve into what social media brand protection is, why it's vital, and how to do it. BrandBastion Sep 19, 2023
Analytics How to Download Facebook Comments Learn how to download Facebook comments in one click. Sandra Figueiredo Sep 12, 2023
Analytics How to Download YouTube Comments Learn how to download YouTube comments in one click. Sandra Figueiredo Sep 12, 2023
Strategy How to Craft an Effective TikTok Marketing Strategy Are you considering TikTok marketing for your company? You've come to the right spot. Learn how to... Enebral Sainz Sep 12, 2023
Community Management AI in Social Media: Tools & Use Cases to Boost Productivity Discover how AI is transforming social media. Learn about AI sentiment analysis, content... BrandBastion Aug 11, 2023
Analytics How to Export Instagram Comments Learn how to export Instagram comments in one click. Sandra Figueiredo Aug 7, 2023
Strategy Hyperlocal Social Media Marketing Guide (with Examples) Discover the power of Hyperlocal Social Media Marketing with real brand examples. Learn how to... Sandra Figueiredo Aug 7, 2023
Moderation How to Delete Comments on TikTok (And Why Hiding is Better) Learn how to delete comments on TikTok and explore why hiding comments is the preferable... Sandra Figueiredo Aug 4, 2023
Moderation How to Hide Comments on TikTok Learn how to easily hide comments on TikTok posts and TikTok Live. Sandra Figueiredo Aug 4, 2023
Advertising How to Fix the “TikTok Ads Outside of Schedule” Issue Discover why your TikTok ads show an 'Outside of Schedule' error and learn how to fix it for... BrandBastion Aug 1, 2023
Instagram Best Skincare Brands on Instagram: 25 Accounts to Follow Discover 25 standout skincare brands on Instagram, adeptly showcasing their values and engaging... BrandBastion Jul 21, 2023
Analytics Social Media Insights: What are they and how do they help your business? Social media insights — the key to improving content, connecting with audiences, and achieving... BrandBastion Jul 18, 2023
Analytics All You Need to Know About Social Media Intelligence (SOCMINT) Social Media Intelligence (SOCMINT) helps you derive actionable insights to boost your SMM... BrandBastion Jul 11, 2023
Community Management How to See Comments on Facebook Ads & Instagram Ads Learn how to view comments on your Facebook Ads & Instagram Ads to boost engagement and protect... Sandra Figueiredo Jul 11, 2023
Moderation Top Social Media Moderation Tools & Why You Need One Explore the top social media moderation tools for creating a safe environment on your brand's... BrandBastion Jul 10, 2023
Community Management How to Enhance Your Social Media Management Process Transform your social media management process with a new approach. Discover a cohesive and... BrandBastion Jul 7, 2023
Community Management Why You Need a Social Media Inbox Tool in 2023 Discover the benefits of a unified social media inbox to streamline your workflow. Uncover the best... Sandra Figueiredo Jul 7, 2023
Trends 5 Reasons Why Your Brand Should Use Emojis in Social Media Emojis have become an essential tool for brands to be authentic and connect with their audience.... BrandBastion Jul 5, 2023
Engagement Learn more about when to post on Instagram in 2023 When is the best time to post on Instagram in 2023? We have looked at several sources and picked... BrandBastion Jul 5, 2023
Moderation Harmful Content on Social Media that Can Damage Your Brand Reputation We discuss common examples of harmful content on social media – What brands need to look out for... Ina Liukkonen Jun 14, 2023
Content How to Create a Social Media Calendar in 2023 [+Free Template] Master social media planning in 2023 with our step-by-step guide. Create a strategic social media... Sandra Figueiredo Jun 7, 2023
Engagement Brand Voice: Why it's important and how to create one Discover the power of brand voice and learn how to create one that resonates. Find step-by-step... Sandra Figueiredo Jun 7, 2023
Engagement A New Way to Measure Brand Favorability in Real-Time Learn all you need to know about brand favorability — what it is, how to measure it and why you... BrandBastion Jun 7, 2023
Customer Care Social Customer Experience (CX) in 2023 — Statistics, Future Trends, and Reports Discover the power of customer experience on social media with statistics, CX reports, future... BrandBastion Jun 2, 2023
Strategy Find the best social media platforms for your marketing in 2023 Learn about some of the best platforms for social media marketing in 2023 and key factors when... BrandBastion Jun 1, 2023
Moderation How to hide comments on Instagram Learn more about how to hide comments on Instagram. We'll guide you through how to hide comments... BrandBastion May 23, 2023
Moderation What are scam and spam bots and how to fight them Protect your brand and social media community from hackers, scams, and spam bots. Gain valuable... BrandBastion May 23, 2023
Engagement Facebook Sentiment Analysis: Use Cases & How to Do It For Free Are your Facebook comments about your brand positive, negative, or neutral? You can uncover just... Sandra Figueiredo May 10, 2023
Analytics Explore Some Top Tools for Sentiment Analysis on Social Media Learn more about some top tools for sentiment analysis on social media and the best methods for... BrandBastion May 10, 2023
Advertising Nostalgia Marketing: A Guide to Connecting with Customers This guide is your ultimate resource for creating a successful nostalgia marketing campaign. Learn... Sandra Figueiredo May 9, 2023
Moderation How to Turn Off Comments on Facebook (And Why You Shouldn't Do It) Learn how to turn off comments on your Facebook posts. Crystal Cha May 9, 2023
Strategy Learn All About Social Media Sentiment Analysis What is social media sentiment analysis? In short, it’s about understanding if your audience is... BrandBastion May 4, 2023
Moderation How to Moderate Comments on Facebook and Instagram Learn how to moderate comments on Facebook and Instagram to stop being abused by spammers, trolls,... Crystal Cha May 4, 2023
Strategy How to Use Sentiment Analysis to Optimize Your Social Media Ads Sentiment Analysis is the new way to measure and understand the success of a campaign. Understand... Samantha Shaler Apr 30, 2023
Social Media Burnout: Protecting Your Mental Health as a Marketer Discover 7 simple steps to safeguard your mental health as a marketer and avoid social media... Ene Sainz & Sandra Figueiredo Apr 27, 2023
Community Management How to Deal with Hate on Pride Month Social Media Campaigns Learn how to handle hate comments during Pride Month social media campaigns with our helpful guide.... Sandra Figueiredo Apr 24, 2023
Moderation Social Media Moderation: Why It’s Essential and How To Do It Learn why social media moderation is crucial for businesses and how to do it effectively with our... Cassidy Armbruster Apr 24, 2023
Advertising How to Keep Social Proof on Facebook Ads to Boost Your Performance Learn how to keep social proof on Facebook ads, why it is important, and how to duplicate ads while... Sandra Figueiredo Apr 18, 2023
Advertising How to Get Social Proof on Facebook Ads Learn how to get social proof on Facebook ads to boost credibility and trust with potential... Sandra Figueiredo Apr 18, 2023
Engagement 4 Top Social Media Monitoring Tools and How to Choose the Right One Are you looking for the best social media monitoring tools for your business? Learn more about how... BrandBastion Apr 7, 2023
Analytics What is Social Media Analytics, and How Does it Help Brands? Social media analytics is essential for a successful social media presence. Learn more about what... BrandBastion Mar 23, 2023
Analytics Social Media Listening – What is it? What is Social Media Listening? In short, it’s the process of understanding your audience by... BrandBastion Mar 21, 2023
Strategy Social Media Monitoring – What is it? What is Social Media Monitoring? Put simply, it is a way of tracking, analyzing and taking action... Ene Sainz & Sandra Figueiredo Mar 9, 2023
Moderation 5 Examples of Social Media Crisis: What Can We Learn? Learn how to prepare for a crisis from five brands that turned their crisis into a successful... Jenny Wolfram Jan 15, 2023
BrandBastion Lite How to Manage Comments Faster Than Ever Are you tired of spending hours sifting through social media comments? It's time to take control... Sandra Figueiredo Dec 29, 2022
Engagement The 2023 Social Media Holidays You Can't Miss Use this 2023 calendar with +250 holidays and observance days to get inspired and create fresh... Enebral Sainz Dec 19, 2022
Moderation 5 Reasons Why Comments Matter on TikTok If you have taken the leap into TikTok, in addition to creating engaging, creative videos, it’s... Crystal Cha Dec 2, 2022
Moderation How Social Media Comments Impact Sales: 14 Important Stats Powerful stats to understand the impact of negative comments and customer reviews on sales, and why... BrandBastion Nov 25, 2022
Moderation How to Delete Comments on Instagram (and Why You Should Hide Them Instead) If you're dealing with harmful and unwanted Instagram comments, you can take action. Learn how to... Sandra Figueiredo Nov 22, 2022
Moderation How Brands Can Actively Fight Racism and Discrimination on Social Media As social media usage grows, so does the risk of users facing racist and discriminatory behavior.... Crystal Cha Nov 1, 2022
Engagement How to Plan for the Holidays: The Smart Marketer's Social Media Guide Social media engagement is critical during the busy holiday shopping season. Learn how to boost... Crystal Cha Oct 7, 2022
Moderation Why Social Media Comments Matter: 45 Surprising Statistics These 45 powerful stats prove how social media comments impact brand reputation and revenue. Sandra Figueiredo Nov 8, 2021
Engagement Why Comments Matter in the News Industry Social media comment sections are the first step in engaging readers with your content and sparking... Sandra Figueiredo Jul 22, 2021
E-commerce Social media strategies for alcohol brands It's clear that alcohol e-commerce is thriving, which is why your brand should be forging an online... BrandBastion Jun 7, 2021
Trends 11 Trends to Watch for Alcoholic Beverage Marketing Shifting taste preferences from beer to hard liquor, the NOLO, premiumization, and cannabis-infused... Crystal Cha Jun 2, 2021
Moderation Why Comments Matter in the Entertainment Industry In the entertainment industry, ad spending is high and so is engagement. Therefore, entertainment... Cassidy Armbruster May 19, 2021
Engagement Why Comments On Your Brand’s YouTube Channel Matter Don't overlook Youtube comments across organic videos and discovery ads if you want to increase... Cassidy Armbruster May 6, 2021
Engagement Why and How Should Brands Respond to Customers on Social Media? Social media requires strong marketing and customer service cooperation to deliver excellent brand... Crystal Cha Apr 25, 2021
Moderation Why Comments Matter to PR Teams Social media comments can help you prevent PR crises, understand your audience to a new level, and... Sandra Figueiredo Apr 19, 2021
E-commerce How to Grow Your DTC Business Without Compromising Customer Service The quick growth that DTC brands experience means top-notch customer service should be top of mind.... Cassidy Armbruster Apr 7, 2021
Moderation How To Set Up Community Guidelines On Social Media When was the last time you updated your community guidelines and social media moderation policies?... Cassidy Armbruster Mar 31, 2021
E-commerce Why Comments Matter in the E-Commerce Industry Content is king, context is crucial. Ad placement and targeting matter, but is your brand... Cassidy Armbruster Mar 23, 2021
Moderation 5 Ideas to Drive Inclusive Engagement [+ IWD '21 Brand Examples] Inclusive engagement online is imperative to help create a social media world where people feel... Cassidy Armbruster Mar 10, 2021
Trends Brand Safety in the Era of Conversational Advertising How should advertisers approach brand safety on social channels when consumers are interacting with... Cassidy Armbruster Feb 25, 2021
Moderation 16 Brands That Took Public Action Against Hate Speech on Social Media It’s time brands take a public stand against hate speech on social media. We have highlighted 16... Cassidy Armbruster Feb 22, 2021
Strategy 4 Ways to Embrace Social Media in a Fintech's Marketing Strategy Companies in the fintech industry are finding new ways to integrate social media into their... Cassidy Armbruster Feb 15, 2021
Trends Brand Safety in 2021: Trends, Trials, and Tribulations In an ultra-sensitive world, be ultra-aware of where your ads are appearing, what content is... Cassidy Armbruster Feb 9, 2021
Moderation Spam and Scams on the Rise: How to Detect Them and Protect Your Brand BrandBastion found a 43.10% increase in spam and scams on brands' social accounts from 2019 to... Cassidy Armbruster Feb 4, 2021
Engagement 7 Tips to Spread Love This Valentine's Day on Social [+Best Campaigns] Valentine's Day is all about giving, but brands are bound to receive some love in return in the... Cassidy Armbruster Feb 1, 2021
Moderation Brand Safety on Social: Is Your Brand Doing Enough? Hate speech, discrimination, bullying, and spam are at an all-time online. Consumers will no longer... Cassidy Armbruster Jan 18, 2021
Community Management 7 Resolutions For Social Media Marketers in 2021 2020 was a challenging year for social media marketers. Ring in the New Year with these resolutions... Sandra Figueiredo Dec 28, 2020
Trends BrandBastion Presents: A Tale Of A Social Media Marketer All out of Holiday Cheer? Here's a Christmas poem for every Social Media Marketer in need of... Sandra Figueiredo Dec 11, 2020
Engagement Boost Your Online Presence with a New Year, New Me Mindset Certain industries ring in the new year with an influx of customers. Boost your online presence by... Cassidy Armbruster Dec 7, 2020
Engagement Holiday Advertising 2020: What You Need To Know (+ Free Kit) Holiday advertising insights and trends to make the most of your social media campaigns. Don't miss... Sandra Figueiredo Sep 30, 2020
Customer Care How to issue a private response to a public comment on Facebook After responding publicly to the initial customer inquiry on your Facebook page, we recommend... Tamara Lužajić Jul 22, 2020
Moderation How to Respond to Online Hate Speech: A Guide from BrandBastion Take action to make social media safe! BrandBastion offers an in-depth guide on how to respond to... Tamara Lužajić Jul 9, 2020
Trends 40 Free Online Marketing Courses A list of 40 free marketing courses that can help you level up. It contains a mix of courses... Victor Alagbe May 27, 2020
Trends Challenges Faced By Streaming Services On Social Media During COVID-19 With the impact of COVID-19, the streaming market is seeing a big rise in demand and facing new... Sandra Gonzalez May 6, 2020
Engagement Responding On Social Media During Times of Crisis Tips to help brands manage the increased levels of engagement and inquiries that many are currently... Jenny Wolfram Mar 25, 2020
Moderation How to Handle Profanity and Negative Comments on Social Media Relying on simplistic rule- or keyword-based tools can be limiting for brands that try to manage... Crystal Cha Mar 9, 2020
Moderation Why You Should Hide Facebook Comments and Not Delete Them This post looks at the difference between deleting comments and hiding them on Facebook and the... BrandBastion Feb 26, 2020
Engagement How Top Challenger Brands Are Winning on Social Media Let's examine together the key elements of challenger brands marketing strategies to unlock... Victor Alagbe Feb 21, 2020
Moderation Marketing Dating Apps on Social Media: What You Need to Know This blog post explores how to marketing dating apps on social media – Manage issues such as... Crystal Cha Feb 19, 2020
Strategy How to Drive Customer Journeys with YouTube Videos In this post, we explore why and how brands can use YouTube videos more strategically to optimize... Victor Alagbe Feb 7, 2020
Engagement Word of Mouth Marketing: Brand engagement strategies How to create engagement with your brand using word of mouth on social media – using thousands of... BrandBastion Jan 28, 2020
Trends 4 Social Messaging Platforms to Explore in 2020 This post shines the spotlight on four social messaging platforms that are enhancing their... Victor Alagbe Jan 24, 2020
Customer Care Handling Customer Complaints at Scale on Social Media: Best Practices When should you reply to customer complaints? This post provides insights on building scalable... Noelle Yeager Jan 7, 2020
Engagement How to increase engagement in Facebook groups: An actionable guide for brands This post explores how Facebook groups can provide brands with an untapped opportunity to drive... BrandBastion Jan 3, 2020
E-commerce The Role of Mobile in the Beauty Industry Beauty brands need to understand the growing importance of mobile devices as shopping tools and... Sarah-Ann Yong Oct 15, 2019
Trends From Town Hall to Living Room Conversations Marketers need to reconsider their short term-goals of driving clicks and think longer-term about... Crystal Cha Sep 26, 2019
Strategy 4 Challenges for Food Delivery Companies on Social Media To prevail in this fast-paced environment, food delivery companies need to focus on customer... Crystal Cha Jul 15, 2019
Strategy How BrandBastion Optimizes Every Stage of the Buying Path On Social Learn how each stage of the buyer's journey can be optimized on social media, and the solutions... Crystal Cha Mar 27, 2019
Moderation Specialized Comment Management Vs. Basic Filtering Tools Learn how big of a difference there is in managing harmful comments with Facebook automatic filters... Crystal Cha Mar 13, 2019
Strategy How Social Media has Changed the Game for Advertisers With customers having more touchpoints than ever to interact with a brand, advertisers need to... Crystal Cha Mar 7, 2019
Trends What Marketers Can Learn from Gillette’s “The Best A Man Can Get” Ad Gillette’s ad “Best A Man Can Get” racked up tens of thousands of comments and reactions across... Crystal Cha Jan 23, 2019
Trends Three Social Media All-Stars of 2018 2018 was a great year for many brands on social media, and some stood out more than the rest by... Christian Carlson Jan 8, 2019
Strategy Get Your Social Media Advertising in Shape for the New Year We analyzed social media ads from brands including ClassPass, Noom, and Equinox to see what... Crystal Cha Dec 18, 2018
Trends Web Summit 2018 Lisbon: Days 3 and 4 Highlights From how to effectively leverage influencers to bringing back positivity to the Internet, days 3... Carina Miranda Nov 29, 2018
Entertainment + Media 3 Shifts for Entertainment Advertisers in the Age of Mobile Audiences have more choice and distractions, and producers need to work to get - and keep -... Ben Cathcart Nov 20, 2018
E-commerce Holiday Season: Benefits of Managing Facebook Ad Comments Effectively Effective comment management can ultimately drive higher positive sentiment and conversion rates... Georgiana Stefanoaei Nov 20, 2018
Trends Brand Marketing Summit 2018: 'Marketing is Dead: Engagement is Alive' Read on for the most inspiring takeaways of this year's Brand Marketing Summit New York, curated by... Maria Moilanen Nov 9, 2018
Trends Web Summit 2018 Lisbon: Days 1 and 2 Highlights Our Lisboa local #BrandBastioneer, Carina Miranda, recaps some of her favorite highlights from Days... Carina Miranda Nov 7, 2018
E-commerce How to Maximize the Impact of Your Ad Campaigns this Shopping Season This holiday season, how can you stand out from the crowd? Leverage user-generated content on your... Georgiana Stefanoaei Oct 31, 2018
E-commerce Brand Building for the Trillion-Dollar E-Commerce Industry E-commerce companies are starting to realize that they need to compete for customers' attention.... Crystal Cha Oct 30, 2018
Strategy Do Qualitative Metrics Matter in Performance Marketing? The line between branding (long-term) and tactical (short-term) marketing is blurring. Marketers... Patrik Lehti Oct 25, 2018
Trends Facebook Launches Ads for Stories: The Rise of the Story Format As feed posts have become increasingly filtered and carefully edited, Stories tap into our yearning... Bogdan Dinca Oct 17, 2018
Moderation #KindComments: What Are Brands Doing to Curb Online Bullying? Social media platforms have made strides to make their environments safer for users. But is there a... Crystal Cha Oct 12, 2018
Customer Care One Simple Way to Retain Subscribers and Keep Them Happy If you are a growing start-up, it is natural to first focus on growing your subscriber base.... Patrik Lehti Sep 10, 2018
Community Management How to Get Verified on Instagram For users, brands, and content creators who have been trying to no avail to get the coveted blue... Crystal Cha Aug 31, 2018
Engagement How to Effectively Manage Engagement and Comments on Dynamic Ads There are many benefits of dynamic ads, but these also come with unique challenges, including... Bogdan Dinca Jul 27, 2018
Moderation Ad Transparency Comes to Facebook and Twitter On June 28, 2018, both Facebook and Twitter announced new policies and features to increase the... Jenny Wolfram Jul 2, 2018
Entertainment + Media Facebook Is Testing a Keyword Snooze Feature to Prevent Spoilers This Facebook new keyword snooze feature gives people the option to temporarily hide posts by... Crystal Cha Jun 28, 2018
Trends Alcohol Instagram Marketing 2018 Insights Report With stricter advertising policies and evolving customer preferences, alcohol brands need to be... Crystal Cha Jun 18, 2018
Trends 5 Things Growth Companies Can Learn From Amazon BrandBastions' Data Science Lead Evgeny Maryaskin shares his insights, observations, and key... Evgeny Maryaskin Jun 18, 2018
Engagement Ice Cream Advertising on Social Media The ice cream industry is rapidly changing, and with it, the way is marketed. We have analyzed over... Crystal Cha Jun 15, 2018
Gaming Hate Speech in the Gaming Community and Social Media Game companies should take a stance on online hate speech to protect their social media communities... Ina Liukkonen Jun 13, 2018
Beauty Q&A: In Conversation With The Biggest Beauty Brand on Instagram The former Executive Director of Global Consumer Marketing for MAC Cosmetics, Christina Peirona,... BrandBastion Jun 12, 2018
E-commerce Apparel Brands Winning at Instagram Marketing and How H&M, Aerie, Abercrombie and Lululemon are setting the bar high when showing how to keep an... Crystal Cha Jun 8, 2018
E-commerce How Comments Can Affect Conversions on Social Media What is being said in the comment section of your social media ads can have a significant impact on... Ben Cathcart Jun 1, 2018
E-commerce Sell Big on Instagram: 4 Latest Features to Help Boost Conversions Make sure you are aware of the following Instagram updates and how to implement them to keep up... Ben Cathcart May 31, 2018
Beauty How the Biggest Beauty Brand on Instagram Drives Performance Jenny Wolfram, CEO and Founder of BrandBastion, sat down with Christina Peirona of MAC Cosmetics at... BrandBastion May 25, 2018
Moderation The 8 Most Common Problems With Social Ads Don’t let a technical glitch or human error undermine your social ads and campaigns - read this to... Maria Moilanen May 18, 2018
Moderation How QSR Brands Can Manage Boycotts on Social Media QSR brands need to understand both the short- and long-term effects of brand boycotts on social... Crystal Cha May 18, 2018
Gaming 4 Benefits of the New Instant Games Update for Developers Facebook's Instant Games aims to make gaming a less solitary, and more social experience. The... Jenny Wolfram May 4, 2018
Engagement QSR Magazine: 3 Ways Fast-Food Brands Can Win on Social Media For QSR brands, winning on social media is about more than just having masses of followers.... Jenny Wolfram May 3, 2018
E-commerce Adidas Goes After Counterfeit Sellers on Instagram The recent lawsuit filed by Adidas against 53 counterfeit sellers on social media highlights the... Jenny Wolfram May 2, 2018
Beauty How Beauty Subscription Brands Can Improve Social Engagement We analyze the ads of one of the leading beauty box brands, Ipsy, to learn how these brands can... Jenny Wolfram Apr 25, 2018
Engagement What QSR Brands Need to Know When Advertising on Social Media Did you know that people on ads are 1.9x more likely to share the love for a quick service... Georgiana Stefanoaei Apr 13, 2018
E-commerce Why Kicking Out Counterfeit Crooks on Instagram Is So Important Social commerce scams are running riot online, fueled by social bots and a growing underground... Jenny Wolfram Mar 1, 2018
Trends How Silicon Valley Is Stepping Up in the Online Terror Takedown Facebook, Twitter, YouTube, and Microsoft are building a growing army of community moderators and... Jenny Wolfram Mar 1, 2018
Moderation 9 Social Media Mistakes To Watch Out For When Running Ads Working with some of the world's top advertisers, we have seen it all. See our checklist of the... Maria Moilanen Jan 24, 2018
Engagement 3 Things You Can Learn From Listening to Social Comments How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a... Maria Moilanen Jan 23, 2018
Moderation What Does the Youtube Ads Crisis Mean For Facebook Advertisers? YouTube ads appearing alongside comments from child predators have gotten the video streaming... Jenny Wolfram Jan 8, 2018
Trends Top 11 Marketing Conferences to Attend in 2018 Discover the best marketing conferences to attend in 2018. Jenny Wolfram Dec 21, 2017
Trends The Age of Adblock: How To Make Advertising Relevant BrandBastion’s founder Jenny Wolfram sat down with the founder of Kiip, Brian Wong, at Slush 2017... Ina Liukkonen Dec 7, 2017
Beauty Infographic: How should Beauty Brands deal with Animal Testing comments on Social Media? How should a Beauty Brand deal with Animal Testing comments on Social Media? Jenny Wolfram Sep 29, 2017
Strategy 7 Key Elements Behind Sales-Driving Facebook Ads For businesses to achieve the results they aim for with Facebook Ads, we recommend testing... BrandBastion Sep 27, 2017
Beauty What Are The Most Innovative Beauty Brands Doing On Instagram? Here are seven of the latest trends and best practices beauty brands have caught on to the drive... Jenny Wolfram Sep 12, 2017
Strategy 8 Types of Facebook Ads for Different Marketing Objectives With all the changes to Facebook ad formats, it can be difficult to stay ahead of available... BrandBastion Aug 31, 2017
Moderation A Swiss Defamation Case Sets the Standards for Online Accountability This case should cause brands to ask themselves “should we be moderating or even hiding defamatory... Jenny Wolfram Jul 7, 2017
Engagement How To Manage Your Instagram Engagement As A Beauty Brand Here are 8 things beauty brands need to know about managing the engagement they receive on... Jenny Wolfram May 31, 2017
News BrandBastion Is Proud To Be An Official Instagram Partner We are excited to announce that BrandBastion has been selected as an official member of the... BrandBastion May 22, 2017
Strategy 3 Things You May Be Doing Wrong When Advertising on Facebook Many of the world's largest brands are advertising on Facebook, but there may be a few things we... BrandBastion Apr 3, 2017
Moderation Do You Know What Is Being Said On Your Facebook Ads? Ad spending on Facebook has been increasing YoY, yet brands still focus mainly on organic post... BrandBastion Mar 17, 2017
Beauty Beauty Brands Who Made Expert Use of Social Media at NYFW From live streaming to custom hashtags and epic collaborations. These beauty brands made excellent... BrandBastion Feb 22, 2017
Trends Brands We’re Loving On Social Media This Valentine's Day In the spirit of spreading the love, these 10 brands are totally killing it on social media right... BrandBastion Feb 14, 2017
Trends Social Media vs. Traditional TV: Super Bowl Ads Showdown Brands are becoming more creative with Super Bowl ads and the content they’re serving across... BrandBastion Feb 6, 2017
Engagement What Happened to Your Paid Posts While No One Was Looking? When brands don’t have the right solution in place, Facebook posts often go unattended, resulting... BrandBastion Jan 19, 2017
Strategy 8 New Books to Fix Your Marketing Strategy Before 2018 A list of 8 new books geared towards helping marketers refresh their strategy in this continuously... BrandBastion Jan 12, 2017
E-commerce How Counterfeit Sellers Are Hijacking Luxury Brands on Instagram The shift to digital for luxury brands has lead to both great opportunities and risks. BrandBastion Jan 10, 2017
Trends A Year in Social Media: 2016's Highlight Reel From groundbreaking new feature releases to billion dollar acquisitions, 2016 was a banner year for... BrandBastion Dec 27, 2016
Moderation How HR Mistakes Can Grow Into Social Media Nightmares Companies have started hiring people and using employee advocacy on social media. But this also... Jenny Wolfram Dec 22, 2016
Moderation 6 Fake News Stories That Shocked the World in 2016 We look back at 6 of the biggest fake news stories that caused disruption this 2016. BrandBastion Dec 20, 2016
Strategy The Marketeer's Out of Office Checklist As a social media marketeer, what needs to be done before leaving the office for vacation? Follow... BrandBastion Dec 16, 2016
Trends 7 Viral Holiday Video Campaigns Worth Rewatching Digital video ad spend is increasing, and so is creativity. Every Christmas, brands compete for... BrandBastion Dec 13, 2016
Trends 17 Marketing Conferences to Attend in 2017 BrandBastion's newest list of marketing conferences to attend in 2017 includes social media,... BrandBastion Dec 8, 2016
Beauty Beauty Brands on Instagram: Challenges and Opportunities What are the best practices for dealing with the challenges on Instagram and what can beauty brands... Jenny Wolfram Nov 21, 2016
Moderation 4 Common Scam Attempts on Social Media Uncovered There are thousands of social media scams, some easily identified by trained social media users,... Jenny Wolfram Nov 4, 2016
Strategy Two Things Brands Need to Know When Advertising on Instagram Here are two important things to consider if you’re investing in Instagram ads and are keen on... Jenny Wolfram Nov 3, 2016
Moderation YouTube Launches Heroes Program YouTube recently rolled out its Heroes Program that offers incentives for users to report videos... Jenny Wolfram Sep 30, 2016
Strategy 5 Proven Strategies to Successfully Promote Your Social Media Content Discover tried and true ways to promote all that content you worked so hard to create. Jenny Wolfram Sep 13, 2016
Customer Care Complete Checklist on How to Improve Your Customer Service on Twitter Ensuring your Twitter customer service skills are strong will not only diffuse any potential... Jenny Wolfram Sep 6, 2016
Moderation Why Involving The Legal Team In Your Social Media Marketing Efforts? Copyright infringement, brand impersonification, and defamation are all real risks on social media.... Jenny Wolfram Aug 10, 2016
Trends Social Media Insights from Corporate Social Media Summit 2016 #CSMNY brought together leaders from several industries including Coca-Cola, Intel, Google, Zappos,... Jenny Wolfram Jul 13, 2016
Moderation 4 Reasons Why Facebook's Keyword Moderation Blocklist Is Not Enough Learn why Moderation Blocklist doesn't keep your brand 100% safe from harmful comments across... Jenny Wolfram Jul 7, 2016
Trends 11 Social Media Tactics To Help Your Brand Stand Out In 2016 There are many ways you can help your brand stand out on social media - here are 11 reliable... Jenny Wolfram Jun 17, 2016
Trends How to Make Instagram Algorithm Changes Work for Your Brand In 2016 It’s time to take control of Instagram algorithm changes and use those social media management... Jenny Wolfram Jun 14, 2016
News TechCrunch Comments Moderation Now Powered by BrandBastion BrandBastion begins comments moderation on the TechCrunch website. Jenny Wolfram Jun 3, 2016
Trends 8 Social Media Trends for 2016 Focusing on these 8 key social media trends will ensure your brand stays ahead of the game. Linh Truong May 20, 2016
Community Management 6 Skills Top Social Media Managers Will Need in 2016 These are six skills that top social media managers obtain to guarantee their brands success in... Linh Truong Apr 6, 2016
Strategy 5 Things Brands Should Do When Approaching Influencers Influencer marketing is on the rise, and it’s essential to create strong relationships with the... Jenny Wolfram Mar 9, 2016
Trends The 16 Best Social Media Conferences to Attend in 2016 With so many social media conferences being held in 2016, find the must-attend events that will... Linh Truong Feb 9, 2016
Moderation Recruitment and Social Media - How Harmful Content Makes Talent Run If potential candidates scroll through a company's Facebook and LinkedIn posts and come across... Jenny Wolfram Oct 19, 2015
Moderation Brand Impersonation on Social Media – Its Forms and Its Threats Brand Impersonation is an increasingly common problem on social media that thousands of brands are... Jenny Wolfram Oct 12, 2015
Engagement Get and Keep the "Very Responsive to Messages" Badge on Facebook It is clear that getting and keeping the active response icon requires some effort. However, there... Jenny Wolfram Sep 25, 2015
E-commerce Protecting Luxury Brand-value on Social Media One post published to millions that receives even a few spam comments starts to crumble down the... Jenny Wolfram Sep 7, 2015
E-commerce Risks and Benefits of Social Media to Retailers As large retailers have expanded to e-commerce to support their physical stores, the role of social... Jenny Wolfram Sep 7, 2015
Community Management 5 Ways to Reduce Stress as a Social Media Manager With these insights, you will have a much better chance of keeping yourself less stressed and more... Jenny Wolfram Aug 28, 2015
Community Management Social Media Never Sleeps, but That Doesn't Mean You Shouldn’t Social media is always on, but that doesn't mean that social managers should be. Protect your... Jenny Wolfram Feb 19, 2015
Moderation Feminist Blogger Received 157 Defamatory Tweets within One Week Anita Sarkeesian, a popular blogger and critic, posted 157 abusive tweets displaying the amount of... Jenny Wolfram Feb 4, 2015
Customer Care 10 Sweetest Christmas Facebook Posts from Customers in 2014 With the holidays upon us, we would like to showcase the positive comments customers and fans have... Jenny Wolfram Dec 27, 2014
Trends SouthWest Airlines Understands The Importance of Customer Care Now more than ever, people are reaching out to brands on social media if they have a problem, and... Jenny Wolfram Nov 11, 2014
Moderation Manage Social Media Bullying On Your Brand's Brand Facebook Page Keep a close eye on your Facebook brand page, moderate harmful comments to protect your community,... Linh Truong Oct 20, 2014
Moderation Finnish Restaurants Can't Mention Alcohol In Facebook Comments Anymore Finland has recently passed a law that will require all restaurants, nightclubs, or bars to remove... Jenny Wolfram Oct 8, 2014
Moderation 6 Key Factors To Consider When Outsourcing Social Media Moderation Many brands have opted to outsource social media moderation to have peace of mind 24/7. These are... Jenny Wolfram Aug 20, 2014