Social proof can make all the difference. Consumers are more likely to engage with a product if they see that others have had a positive experience with it. That's why social proof has become a critical component of many successful marketing campaigns.
But how exactly can you harness the power of social proof on Facebook ads? In this blog post, we'll explore some proven strategies for getting social proof on your Facebook ads.
According to a survey conducted by BrightLocal, 91% of consumers aged 18-34 trust online reviews as much as personal recommendations. This indicates that people are more likely to trust social media comments from other users than traditional advertising methods. Additionally, the same study found that 79% of consumers trust customer testimonials as much as personal recommendations, regardless of age group. This highlights the importance of social proof in building trust and credibility with potential customers on Facebook advertising.
One effective strategy to get more comments is to run a campaign with the engagement objective on ads manager. This type of campaign is designed to encourage people to interact with your ad by liking, commenting, or sharing it.
We understand that your primary objective for Facebook ad campaigns is likely to drive conversions. You can duplicate the existing posts from this campaign and keep the social proof on a new campaign. To learn how to duplicate a Facebook ad while keeping the social proof, you can read our blog post How to Keep Social Proof on Facebook Ads.
Creating new ads from high-performing organic Facebook posts is a great way to increase the reach of your advertising campaigns. To get started, look for posts on your Facebook page that have received a lot of engagement.
Then, create a new ad using your Facebook Ads Manager account and select the "Use Existing Post" option. Provide the post ID of the high-performing post, and see the ad preview. This will create an ad with the original post's content and engagement.
By doing this, you can benefit from the social proof on your ads and the credibility that comes with it. Ultimately, these Facebook posts with comments can turn into high-performing ads.
In addition to the above strategy, there are several other ways to encourage more comments on your ads:
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Did you know that… If consumers pay more attention to negative comments, they are less likely to trust the brand and share the post? However, if the brand responds to negative comments, it can counteract the negative emotions and reduce their impact on consumer behavior. (Source: University of Valencia) |
Social proof is a powerful tool that can improve your Facebook ad performance by creating a trustworthy experience for your audience. By building credibility and trust with potential customers, you can achieve better results for your ad campaigns.
