Social media engagement insights, news, and tips.
With stricter advertising policies and evolving customer preferences for more premium, healthy, and low-calorie drink options, alcohol brands need to keep up with changing trends to ensure their advertising stays relevant. We analyzed over 10,300 comments from 26 alcohol ads on social media to understand what brands in this space can learn.
Focusing on the industry's big players, the report highlights situations on social media which are occurring at scale. Engagement data has been considered from major brands such as:
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