5 Reasons Why Your Brand Should Use Emojis in Social Media
Emojis have only been around since the late 1990s, but they quickly changed the way we communicate. Initially embraced m...
Read full articleSocial media engagement insights, news, and tips.
With stricter advertising policies and evolving customer preferences for more premium, healthy, and low-calorie drink options, alcohol brands need to keep up with changing trends to ensure their advertising stays relevant. We analyzed over 10,300 comments from 26 alcohol ads on social media to understand what brands in this space can learn.
Focusing on the industry's big players, the report highlights situations on social media which are occurring at scale. Engagement data has been considered from major brands such as:
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Emojis have only been around since the late 1990s, but they quickly changed the way we communicate. Initially embraced m...
Read full articleShifting taste preferences from beer to hard liquor, growing health concerns leading to the rise of low-calorie and alco...
Read full articleBrandBastion’s founder and CEO, Jenny Wolfram, led a fireside chat at this year’s Sofa Summit with Sameer Amin, Global D...
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