BrandBastion 2024 Product Updates: Roundup

Here’s a detailed look at everything we launched in 2024, organized into key sections for quick browsing:

Summary of 2024 Features

1. AI and Automation

Brand-Specific Sentiment Analysis Powered by AI

Finally—sentiment analysis that gets your brand. We’ve upgraded to a more brand-aware system that understands context, business goals, and nuances like sarcasm or jokes.

• Brand Context First: Comments are analyzed for their real-world impact on your brand.
• Business Relevance: Determines if comments align with or detract from your goals.
• Nuance Detection: Handles sarcasm, subtext, and specific industry language.

Learn more

Workflows

Automate repetitive actions like tagging, hiding, and sentiment changes. Workflows help you focus on strategy by handling the routine tasks automatically.

• Change sentiment: Adjust comment sentiment automatically based on keywords.
• Auto-tag: Keep things organized by tagging posts or messages with recurring topics.
• Auto-archive: Clear your inbox by automatically archiving spam or irrelevant messages.
• And more

Astra, the Analyst

Your AI-powered data analyst, ready to answer your questions. Astra simplifies how you analyze your data and delivers actionable insights on demand.

• Analyze trends in sentiment and engagement.
• Get actionable recommendations on improving campaigns.
• No dashboards—just ask questions and get instant insights.

Learn more

2. Network Integrations & Social Listening

Trustpilot Reviews Coverage

Monitor and manage Trustpilot reviews directly within BrandBastion, helping you build trust and respond to feedback promptly.

Google Reviews Coverage

Stay on top of Google Business reviews by tracking and responding to customer feedback seamlessly.

Facebook Reviews Coverage

Handle Facebook reviews in the same place as your social media comments, keeping your reputation intact.

X DMs Coverage

Manage private messages on X (formerly Twitter) without switching platforms, making it easier to stay responsive.

Listen to Instagram Hashtags

Listen to specific hashtags to discover engagement opportunities and uncover brand-related conversations.

3. Insights and Reporting

New Analyze View

A refreshed UI for easier tracking of KPIs and campaign performance:

• Real-Time Data: Track sentiment, engagement, and reach across platforms.
• Saved Filters: Focus on specific campaigns or metrics effortlessly.
• Social Listening: Monitor hashtags and mentions for actionable insights.
  
  

Astra on Analyze

Integrated into the Analyze tab, Astra provides:

• Real-time recommendations to optimize strategy.
• Sentiment analysis during campaigns.
• Insights into high- and low-performing content.
  
  

Posts Tab Refresh with New Metrics

Monitor post performance with total numbers and averages and dive into new metrics:

• Net Sentiment per Post: See audience sentiment post-by-post.
• Hidden Comments: Know how much content is being moderated.
• Brand Replies: Measure your team’s responsiveness.
  
  

New message-type widgets

These new widgets display how conversations are divided across channels and reveal the most common message types your brand receives.

Downloadable PDF Reports (2.0)

Easily download polished PDF reports directly from the Analyze tab.

Managed Tab & New Monthly Action Reports

Get a complete view of actions taken on your account. Whether it’s moderation, replies, or hiding comments, this report gives you full transparency.

4. Customer Care & Team Productivity

Users’ Interaction History

Track all public and private interactions with a user in one place, providing valuable context for personalized responses.

Gain a comprehensive view of a user's engagement history and sentiment, attaining valuable insights to answer questions such as: Has this user interacted with us before? What's the extent of their dissatisfaction or enthusiasm? Empower your CX team to respond with precision, facilitating a personalized approach and effectively addressing customer complaints.

Reply privately to public comments on Facebook and Instagram

Seamlessly transition from public to private conversations on Facebook and Instagram.

Reply from Different X Account

Seamlessly address customer complaints by using a more appropriate or support handle to maintain a polished profile.

Batch ‘Assign to Me’ Button & Assign to Me tab

Claim up to 25 unassigned messages in one click, ensuring efficient task distribution. Track all messages you’re responsible for in one organized view.

Post Previews for Comments Inbox

View the original post alongside comments to respond with full context.

Betters User Permissions

Manage permissions for specific assets to ensure team members see only what they need. Have full control over user access and actions within the platform: engagement, publishing, and workflows.

More Agent Performance Export Options

✔️ Summary report: Get a quick overview of hidden, archived, and replied-to comments, along with the average response time per agent.

✔️ Detailed report: Access all messages replied to by agents, including the responding agent, response content, post details, and more.

5. Content Management & Scheduling

Instagram Scheduling Enhancements

Tag products, collaborators, and people while scheduling Instagram posts, ensuring optimized and interactive content.

Post Tags & Filters

Organize campaigns by tagging posts and using filters to compare performance easily.

Custom Cover Images for IG Reels

Upload branded cover images to create a cohesive look for your Reels.

Post Caption Keyword Filter

Find posts quickly by searching keywords in captions, no URLs required.

Schedule X posts

Take full control of your content calendar and boost your presence on X (formerly Twitter) by scheduling tweets in advance.

Schedule YouTube posts

6. Coming Soon

• Profile Metrics for deeper performance insights
• Internal Notes for conversations and posts
• Approval Workflows to streamline reply reviews
• Enhancements to the Platform Breakdown Tab