Social media engagement insights, news, and tips.
With the rise of diabetes and growing awareness of lactose-intolerance and veganism, consumers are demanding healthier ice cream options. The industry is rapidly changing, and with it, the way ice cream is marketed is changing too. Here's what brands in this space can learn from our recent analysis of nine ice cream brands' ads.
Focusing on the industry's big players, the report highlights situations which are occurring at scale. Engagement data has been considered from major brands such as:
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BrandBastion’s founder and CEO, Jenny Wolfram, led a fireside chat at this year’s Sofa Summit with Sameer Amin, Global D...Read full article