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New: Free Facebook Campaign Sentiment Analysis tool for advertisers

Jenny Wolfram
Mar 26, 2018 9:21:41 AM

The Facebook Campaign Sentiment Analysis tool allows you to analyze one paid social campaign for free. Learn what your customers are saying across thousands of comments!

Running successful ad campaigns on Facebook becomes increasingly challenging every day. You think you have all the attributes aligned perfectly, but your audience might disagree. Doing a quantitative assessment by measuring reach and frequency or conversions is only a part of campaign success formula.

Combining it with a qualitative metric like audience sentiment gives you the real overview of your ad campaign performance. Imagine if you are missing out on conversions, because the ad effectiveness is hampered by negative sentiment. What can you do? Listen and analyze.

It’s essential for a business to know how consumers feel about their brand. Word of mouth can destroy a business just as well as it can skyrocket its growth. Getting thousands of comments across social campaigns is great, but it spells trouble if all these comments are complaints. If this is happening in comments to your advertisement, you end up paying for more people to see negative comments about your business.

There are a few ways to stay in control of this situation: one of them is sentiment analysis. It’s been around for a while, usually performed on organic properties through a complex process of data extraction and coding. It’s even harder to gather this intel from paid social.

Due to increasing customer demand, BrandBastion created a Facebook Campaign Sentiment Analysis tool. We’re now opening it for all Facebook advertisers to get one campaign analyzed for free. All it takes is just a few clicks, and we’ll have the rest done for you.

You will get:

  • The overall amount of comments your campaign has received;
  • The overall sentiment your audience had towards the campaign, based on the comments;
  • Top ads with most negative and most positive comments;
  • Sentiment timeline for the duration of your campaign.

We advise to choose campaigns that have a minimum of 500 comments to ensure statistical significance of data. Additionally, you need to have access to the Facebook ads in order to request the analysis.


Analyzing people’s opinions on your ads can give you valuable insights into their perception of your products and services, as well as your targeted message. It can also give you an indication into the direction that your next campaigns and even business decisions should follow.

Essentially, a sentiment analysis is a direct reflection of the effectiveness of your advertising.


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