20 Fast-Growing DTC Fitness Brands to Inspire You

Direct-to-consumer (DTC) fitness brands are transforming how people work out, bringing unique training experiences, specialized programs, and convenient solutions directly to their audience. By offering everything from personalized workout plans to advanced digital platforms, these brands make fitness accessible and customizable, all while building dedicated communities online.

This list spotlights 20 exciting DTC fitness brands leading the charge in making high-quality workouts available anytime, anywhere.

DTC Fitness in a Changing Landscape

DTC fitness brands have streamlined the fitness experience, removing the barriers of traditional gyms and connecting users directly to trainers, programs, and support. From AI-powered training to community-focused online platforms, each of these brands brings its own twist to the fitness space.

What They All Have in Common

Top DTC workout brands share some key qualities that have propelled them to the forefront:

• Personalization: Tailored workouts and customized fitness plans cater to individual goals.
• Tech Integration: Innovative apps and platforms make tracking progress seamless.
• Community Focus: Building strong, supportive fitness communities for motivation.
• Science-Backed Training: Evidence-based methods ensure high-quality workout experiences.
• Convenience and Accessibility: Designed for at-home, on-the-go, or hybrid workouts that fit into any schedule.

Some of the Top DTC Workout Brands

1. VShred

VShred stands out for its customized workout programs and detailed meal plans, all created to deliver targeted results. The brand offers a variety of fitness plans suited for all levels, with guidance on nutrition, muscle gain, and fat loss. VShred’s expert-led video tutorials and robust online community keep users motivated and focused on reaching their fitness goals.

2. Tonal

Tonal brings the weight room home with its wall-mounted smart gym and advanced AI technology. The brand’s resistance training system provides a range of weights, virtual coaching, and interactive workouts. Users benefit from a customized, immersive workout experience without needing a full gym setup.

3. Beachbody on Demand

Beachbody on Demand offers a wide variety of workout programs and nutrition guidance, from high-intensity interval training (HIIT) to dance fitness. The platform includes popular programs like P90X and Insanity, with options for all levels. Virtual accountability groups help users stay on track while building connections with other fitness enthusiasts.

4. Centr

Founded by Chris Hemsworth, Centr provides workouts designed by elite trainers and experts. The platform covers everything from strength training to mindfulness and nutrition. By incorporating a holistic approach to fitness, Centr empowers users to cultivate strength, wellness, and healthy habits.

5. Peloton Digital

Peloton Digital offers more than cycling, with a wide variety of classes, including strength, running, and yoga. Accessible via app, users can follow live or on-demand classes led by expert instructors. Its highly interactive and community-focused approach keeps users engaged while tracking their progress.

6. Future

Future combines virtual coaching with advanced app technology to deliver a highly personalized training experience. Members are paired with a personal coach who designs workouts tailored to their goals and preferences. With daily feedback and constant support, Future’s clients stay motivated and on course.

7. Freeletics

Freeletics emphasizes bodyweight training and high-intensity workouts with customizable routines. Using its AI-driven app, users receive a fitness program tailored to their fitness level and goals. The brand’s motivational in-app community fosters accountability and connects users with others on similar fitness journeys.

8. Aaptiv

Aaptiv offers audio-guided workouts covering a wide range of fitness activities, from outdoor running to strength training. With certified trainers and music-driven classes, users experience a workout program that feels personal, whether at home or the gym. The brand’s flexibility attracts those seeking effective, on-the-go solutions.

9. Les Mills+

Les Mills+ brings the power of its studio-based classes online, offering workouts from BodyPump to RPM. Known for high-energy, group-style training sessions, the app provides live and on-demand classes with expert-led coaching and engaging music, giving users a motivating experience at home.

10. Fitbod

Fitbod’s AI-powered app builds a customized strength-training routine based on users' equipment, fitness level, and goals. With personalized recommendations and progress tracking, Fitbod encourages steady advancement in users' fitness journeys, making strength training more accessible and goal-oriented.

11. Stride

Stride combines structured running programs with community-focused group runs and classes. Users can join live or on-demand running sessions led by certified coaches, making it ideal for people looking to improve their running abilities and stay motivated with others.

12. The Mirror

The Mirror provides a full-length, interactive workout screen that transforms any room into a personal fitness studio. Offering everything from HIIT to yoga, it’s a compact solution that delivers immersive, live, or on-demand classes guided by trainers who appear directly on the Mirror’s surface.

13. Echelon

Echelon’s interactive app pairs with its range of connected bikes, treadmills, and rowers for a comprehensive workout. With live streaming and on-demand classes, Echelon offers a competitive and connected experience where users can track their metrics and join leaderboards.

14. Fitplan

Fitplan gives users access to workout programs designed by top athletes and trainers. From weightlifting to bodybuilding, Fitplan’s programs cater to users of all fitness levels and preferences, making it an excellent option for those looking to follow in the footsteps of their fitness idols.

15. Ladder

Ladder provides expert-led training plans designed to help users achieve their specific fitness goals. The app offers personal coaching, tracking, and a supportive community, blending expertise with engagement for those who need structured, personalized training routines.

16. Onyx

Onyx’s app leverages advanced motion tracking to give real-time feedback on user performance. With a focus on bodyweight exercises, the app caters to those looking for form-perfecting guidance, motivating users to improve their techniques and achieve results with proper form.

17. Myx Fitness

Myx Fitness combines personalized training with heart rate monitoring for a truly tailored fitness experience. With a range of strength and cardio workouts, Myx focuses on customization, ensuring that each workout is adjusted to the user’s individual fitness level and goals.

18. P.volve

P.volve offers low-impact, functional fitness that targets mobility and muscle activation. The brand’s unique equipment and science-based training methods appeal to those looking to build strength without high-impact exercises, making it popular among those focused on long-term, sustainable fitness.

19. Trifecta

Trifecta provides a hybrid fitness and nutrition approach, combining meal delivery with fitness coaching. Known for its focus on performance and whole-food-based nutrition, Trifecta pairs meals with workouts designed by elite trainers, providing a full-spectrum health solution.

20. Jefit

Jefit offers a strength-training app that helps users design, track, and log workout routines. Its exercise database and community features make it a powerful tool for those focused on weightlifting and progression tracking. Jefit’s accessibility attracts users aiming to stay accountable in their strength journeys.

These 20 DTC workout brands illustrate how innovation, personalization, and accessibility are redefining fitness. By connecting people with high-quality workouts and tailored experiences, they’re making fitness more engaging and results-oriented for all levels.