BrandBastion Blog

Social media engagement insights, news, and tips.

5 Reasons Why Comments Matter on TikTok

  • by: Crystal Cha
  • On: 2, Dec 2022
9 min read

5 Reasons Why Comments Matter on TikTok

(And How to Start Generating More Engagement!) TikTok is the latest channel that has captured a lot of attention for marketers as engagement and reach continue to decline on other platforms. As a whol...

11 min read

How Social Media Comments Impact Sales: 14 Important Stats

Social media has become a key channel for brand discovery and driving meaningful customer relationships. Brand conversations can be a powerful source to increase brand advocacy, build trust, and influ...

How to delete comments on Instagram (and why you should hide them instead)

Have you ever received a comment on Instagram that made you cringe? Don't worry. It happens to the best of us! But what do you do with those less-than-semi-sweet comments? Delete them? That's an optio...

12 min read

Facebook Sentiment Analysis: Use Cases & How to Do It For Free

Looking to understand if your Facebook comments about your brand are positive, negative, or neutral? With sentiment analysis, you can interpret emotions (positive, negative, and neutral) in your socia...

14 min read

Social Media Moderation: Why It’s Essential and How To Do It [+ Free Guide]

As the famous internet expression goes: "Haters gonna hate." So as a business, why should you be concerned about what only a handful of people are saying about your brand?

How Brands Can Actively Fight Racism and Discrimination on Social Media

As a marketer, it will come as no surprise that the time people spend online has been on the rise, especially during the pandemic. As people were forced indoors, the amount of screen time increased dr...

5 min read

How to Plan for the Holidays: The Smart Marketer's Social Media Guide

Social media is a crucial element of every marketing strategy, and this is especially true during the holiday period. The holidays are when people think about shopping for the perfect gifts and turnin...

10 min read

5 Reasons Why Your Brand Should Communicate With Emojis

Emojis have only been around since the late 1990s, but they quickly changed the way we communicate. From being used exclusively by teenagers and frowned upon in professional settings, to being named W...

8 min read

How to Use Sentiment Analysis to Optimize Your Social Media Ads

As all social media marketers know, last year Apple released an iOS 14 update that significantly impacted tracking capabilities on Facebook and Instagram, therefore affecting results across Facebook’s...

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