5 Reasons Why Comments Matter on TikTok

(And How to Start Generating More Engagement!) TikTok is the latest channel that has captured a lot of attention for marketers as engagement and reach continue to decline on other platforms. As a whol...

Social media has become a key channel for brand discovery and driving meaningful customer relationships. Brand conversations can be a powerful source to increase brand advocacy, build trust, and influ...

Have you ever received a comment on Instagram that made you cringe? Don't worry. It happens to the best of us! But what do you do with those less-than-semi-sweet comments? Delete them? That's an optio...

Looking to understand if your Facebook comments about your brand are positive, negative, or neutral? With sentiment analysis, you can interpret emotions (positive, negative, and neutral) in your socia...

As the famous internet expression goes: "Haters gonna hate." So as a business, why should you be concerned about what only a handful of people are saying about your brand?

As a marketer, it will come as no surprise that the time people spend online has been on the rise, especially during the pandemic. As people were forced indoors, the amount of screen time increased dr...

Social media is a crucial element of every marketing strategy, and this is especially true during the holiday period. The holidays are when people think about shopping for the perfect gifts and turnin...

Emojis have only been around since the late 1990s, but they quickly changed the way we communicate. From being used exclusively by teenagers and frowned upon in professional settings, to being named W...

As all social media marketers know, last year Apple released an iOS 14 update that significantly impacted tracking capabilities on Facebook and Instagram, therefore affecting results across Facebook’s...