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Social media engagement insights, news, and tips.

Why Comments Matter in the News Industry

  • by: Sandra Figueiredo
  • On: 22, Jul 2021
5 min read

Why Comments Matter in the News Industry

The news industry is one of the most engaged industries on social media. Not only is the industry that has the highest post-per-week ratio, but it also receives a high number of comments.

6 min read

4 Tips For Alcohol Brands to Boost Engagement on Social

Did you know that on average, beer, wine, and liquor brands have an engagement rate of 1.53% on social media, yet the most highly engaged alcohol brands have an engagement rate of 2.85%? Since the pan...

11 min read

11 Trends to Watch for Alcoholic Beverage Marketing

Shifting taste preferences from beer to hard liquor, growing health concerns leading to the rise of low-calorie and alcohol-free beer, premiumization, and cannabis-infused beverages are some of the to...

Why Comments Matter in the Entertainment Industry

Engagement on ads and organic is paramount for brands, especially in the entertainment industry where engagement is huge, ad spend is high, and so is competition. In fact, according to Statista, Media...

Why Comments On Your Brand’s YouTube Channel Matter

Whether you’re a fitness brand, gaming brand, retail brand, or B2B brand, your audience is browsing on YouTube. YouTube is the 2nd most popular social media platform. 74% of adults in the US use YouTu...

10 min read

Emojis and Your Brand: How to Interpret Them and the Benefits of Using Them

Emojis have barely been around for 20 years, but they have quickly changed the way we communicate. From being used exclusively by teenagers and frowned upon in professional settings, to being named Wo...

9 min read

Why and How Should Brands Respond to Customers on Social Media?

Responding to customers on social media can be a terrifying thought for even the most seasoned marketers. One misstep can easily get amplified. At the same time, brands can drive positive brand percep...

Why Comments Matter to PR Teams

Comments indicate more than your PR team might suppose. They can help you avoid and prepare for a PR crisis, understand your audience better, and uncover new PR ideas to boost your company’s reputatio...

How to Grow Your DTC Business At Scale Without Compromising Top-Tier Customer Service

It’s estimated that 17% of goods will be bought online in 2021, almost double that of 2016. In 2020, many industries could barely stay afloat, yet the e-commerce industry saw more growth annually than...

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