Valentine's Day Campaigns: The Power of Comments and 10 Brands that Got it Right

Valentine's Day is a time for love and romance, and brands often take advantage of this by launching special campaigns to reach their customers. These campaigns can take many forms, from discounts and...

Social media can be a powerful tool for businesses and organizations to connect with their target audience and build relationships. However, it can also be a source of crisis.  No matter how long you’...

Are you tired of spending hours sifting through social media comments and trying to keep up with the constant stream of messages? If so, it's time to take control and learn how to manage social media ...

Do you know when it's Get to Know Your Customers Day, National Pizza Day, or International Day of Happiness? There are holidays for nearly every day of the year, but not all are worth celebrating. It'...

Have you ever worried about a comment on your Facebook ads spiraling into a PR crisis? As a marketer, you’ve probably stressed about:  Not being able to control what people write about in the comments...

(And How to Start Generating More Engagement!) TikTok is the latest channel that has captured a lot of attention for marketers as engagement and reach continue to decline on other platforms. As a whol...

Social media has become a key channel for brand discovery and driving meaningful customer relationships. Brand conversations can be a powerful source to increase brand advocacy, build trust, and influ...

Have you ever received a comment on Instagram that made you cringe? Don't worry. It happens to the best of us! But what do you do with those less-than-semi-sweet comments? Delete them? That's an optio...

Looking to understand if Facebook comments about your brand are positive, negative, or neutral? With sentiment analysis, you can interpret emotions (positive, negative, and neutral) in your social med...