5 Reasons Why Comments Matter on TikTok

(And How to Start Generating More Engagement!) TikTok is the latest channel that has captured a lot of attention for marketers as engagement and reach continue to decline on other platforms. As a whol...

Social media has become a key channel for brand discovery and driving meaningful customer relationships. Brand conversations can be a powerful source to increase brand advocacy, build trust, and influ...

Looking to understand if your Facebook comments about your brand are positive, negative, or neutral? With sentiment analysis, you can interpret emotions (positive, negative, and neutral) in your socia...

Emojis have only been around since the late 1990s, but they quickly changed the way we communicate. From being used exclusively by teenagers and frowned upon in professional settings, to being named W...

Many companies forget that when you are advertising on social media, you need to be social. Brands focus a lot on reaching audiences on social media, but they can’t always control the volume and type ...

  If you work in social media, you know that posting regularly isn't enough anymore. Engagement is paramount to defining success and meaningful relationships with your customers. You need to strive to...

The news industry is one of the most engaged industries on social media. Not only is the industry that has the highest post-per-week ratio, but it also receives a high number of comments.

Did you know that on average, beer, wine, and liquor brands have an engagement rate of 1.53% on social media, yet the most highly engaged alcohol brands have an engagement rate of 2.85%? Since the pan...

Engagement on ads and organic is paramount for brands, especially in the entertainment industry where engagement is huge, ad spend is high, and so is competition. In fact, according to Statista, Media...