BrandBastion Blog

Social media engagement insights, news, and tips.

20 min read

Valentine's Day Campaigns: The Power of Comments and 10 Brands that Got it Right

Valentine's Day is a time for love and romance, and brands often take advantage of this by launching special campaigns to reach their customers. These campaigns can take many forms, from discounts and...

125 min read

The 2023 Social Media Holidays and Observance Days You Can't Miss

Do you know when it's Get to Know Your Customers Day, National Pizza Day, or International Day of Happiness? There are holidays for nearly every day of the year, but not all are worth celebrating. It'...

9 min read

5 Reasons Why Comments Matter on TikTok

(And How to Start Generating More Engagement!) TikTok is the latest channel that has captured a lot of attention for marketers as engagement and reach continue to decline on other platforms. As a whol...

11 min read

How Social Media Comments Impact Sales: 14 Important Stats

Social media has become a key channel for brand discovery and driving meaningful customer relationships. Brand conversations can be a powerful source to increase brand advocacy, build trust, and influ...

12 min read

Facebook Sentiment Analysis: Use Cases & How to Do It For Free

Looking to understand if Facebook comments about your brand are positive, negative, or neutral? With sentiment analysis, you can interpret emotions (positive, negative, and neutral) in your social med...

5 min read

How to Plan for the Holidays: The Smart Marketer's Social Media Guide

Social media is a crucial element of every marketing strategy, and this is especially true during the holiday period. The holidays are when people think about shopping for the perfect gifts and turnin...

10 min read

5 Reasons Why Your Brand Should Communicate With Emojis

Emojis have only been around since the late 1990s, but they quickly changed the way we communicate. From being used exclusively by teenagers and frowned upon in professional settings, to being named W...

12 min read

How to Easily Monitor Every Comment You Receive on Social Media Ads

Many companies forget that when you are advertising on social media, you need to be social. Brands focus a lot on reaching audiences on social media, but they can’t always control the volume and type ...

32 min read

Why Social Media Comments Matter: 45 Surprising Statistics

  If you work in social media, you know that posting regularly isn't enough anymore. Engagement is paramount to defining success and meaningful relationships with your customers. You need to strive to...

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