Valentine's Day Campaigns: The Power of Comments and 10 Brands that Got it Right

Valentine's Day is a time for love and romance, and brands often take advantage of this by launching special campaigns to reach their customers. These campaigns can take many forms, from discounts and...

Do you know when it's Get to Know Your Customers Day, National Pizza Day, or International Day of Happiness? There are holidays for nearly every day of the year, but not all are worth celebrating. It'...

(And How to Start Generating More Engagement!) TikTok is the latest channel that has captured a lot of attention for marketers as engagement and reach continue to decline on other platforms. As a whol...

Social media has become a key channel for brand discovery and driving meaningful customer relationships. Brand conversations can be a powerful source to increase brand advocacy, build trust, and influ...

Looking to understand if Facebook comments about your brand are positive, negative, or neutral? With sentiment analysis, you can interpret emotions (positive, negative, and neutral) in your social med...

Social media is a crucial element of every marketing strategy, and this is especially true during the holiday period. The holidays are when people think about shopping for the perfect gifts and turnin...

Emojis have only been around since the late 1990s, but they quickly changed the way we communicate. From being used exclusively by teenagers and frowned upon in professional settings, to being named W...

Many companies forget that when you are advertising on social media, you need to be social. Brands focus a lot on reaching audiences on social media, but they can’t always control the volume and type ...

  If you work in social media, you know that posting regularly isn't enough anymore. Engagement is paramount to defining success and meaningful relationships with your customers. You need to strive to...