BrandBastion Blog

Social media engagement insights, news, and tips.

5 Reasons Why Comments Matter on TikTok

  • by: Crystal Cha
  • On: 2, Dec 2022
9 min read

5 Reasons Why Comments Matter on TikTok

(And How to Start Generating More Engagement!) TikTok is the latest channel that has captured a lot of attention for marketers as engagement and reach continue to decline on other platforms. As a whol...

11 min read

How Social Media Comments Impact Sales: 14 Important Stats

Social media has become a key channel for brand discovery and driving meaningful customer relationships. Brand conversations can be a powerful source to increase brand advocacy, build trust, and influ...

12 min read

Facebook Sentiment Analysis: Use Cases & How to Do It For Free

Looking to understand if your Facebook comments about your brand are positive, negative, or neutral? With sentiment analysis, you can interpret emotions (positive, negative, and neutral) in your socia...

10 min read

5 Reasons Why Your Brand Should Communicate With Emojis

Emojis have only been around since the late 1990s, but they quickly changed the way we communicate. From being used exclusively by teenagers and frowned upon in professional settings, to being named W...

12 min read

How to Easily Monitor Every Comment You Receive on Social Media Ads

Many companies forget that when you are advertising on social media, you need to be social. Brands focus a lot on reaching audiences on social media, but they can’t always control the volume and type ...

32 min read

Why Social Media Comments Matter: 45 Surprising Statistics

  If you work in social media, you know that posting regularly isn't enough anymore. Engagement is paramount to defining success and meaningful relationships with your customers. You need to strive to...

6 min read

Why Comments Matter in the News Industry

The news industry is one of the most engaged industries on social media. Not only is the industry that has the highest post-per-week ratio, but it also receives a high number of comments.

4 Tips For Alcohol Brands to Boost Engagement on Social

Did you know that on average, beer, wine, and liquor brands have an engagement rate of 1.53% on social media, yet the most highly engaged alcohol brands have an engagement rate of 2.85%? Since the pan...

9 min read

Why Comments Matter in the Entertainment Industry

Engagement on ads and organic is paramount for brands, especially in the entertainment industry where engagement is huge, ad spend is high, and so is competition. In fact, according to Statista, Media...

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