Engagement Facebook Sentiment Analysis: Use Cases & How to Do It For Free Are your Facebook comments about your brand positive, negative, or neutral? You can uncover just... Sandra Figueiredo May 10, 2023
Analytics Explore Some Top Tools for Sentiment Analysis on Social Media Learn more about some top tools for sentiment analysis on social media and the best methods for... BrandBastion May 10, 2023
Strategy Learn All About Social Media Sentiment Analysis What is social media sentiment analysis? In short, it’s about understanding if your audience is... BrandBastion May 4, 2023
Strategy How to Use Sentiment Analysis to Optimize Your Social Media Ads Sentiment Analysis is the new way to measure and understand the success of a campaign. Understand... Samantha Shaler Apr 30, 2023
Analytics What is Social Media Analytics, and How Does it Help Brands? Social media analytics is essential for a successful social media presence. Learn more about what... BrandBastion Mar 23, 2023
Analytics Social Media Listening – What is it? What is Social Media Listening? In short, it’s the process of understanding your audience by... BrandBastion Mar 21, 2023
News A New Way to Optimize Campaigns with User Sentiment in Real-Time A new collaboration between Smartly.io and BrandBastion allows optimizing campaigns in real-time... BrandBastion Dec 18, 2018
Engagement A New Way to Measure Brand Favorability in Real-Time Smartly.io and BrandBastion have partnered to help advertisers measure brand performance in... BrandBastion Nov 21, 2018
Strategy Do Qualitative Metrics Matter in Performance Marketing? The line between branding (long-term) and tactical (short-term) marketing is blurring. Marketers... Patrik Lehti Oct 25, 2018