Facebook Sentiment Analysis: Use Cases & How to Do It For Free

Looking to understand if Facebook comments about your brand are positive, negative, or neutral? With sentiment analysis, you can interpret emotions (positive, negative, and neutral) in your social med...

As all social media marketers know, last year Apple released an iOS 14 update that significantly impacted tracking capabilities on Facebook and Instagram, therefore affecting results across Facebook’s...

By Christine Göös, Head of Content at Smartly.io

By Christine Göös, Head of Content at Smartly.io Note: This post was originally published on the Smartly.io blog How can brand advertisers measure favorability and understand what content is resonatin...

Coming from the world of user acquisition, I’m familiar with looking at all sorts of performance metrics from impressions and clicks to installs, conversions, and re-engagements.