BrandBastion Blog

Social media engagement insights, news, and tips.

8 min read

How to Use Sentiment Analysis to Optimize Your Social Media Ads

As all social media marketers know, last year Apple released an iOS 14 update that significantly impacted tracking capabilities on Facebook and Instagram, therefore affecting results across Facebook’s...

4 min read

A New Way to Optimize Campaigns with User Sentiment in Real-Time

By Christine Göös, Head of Content at Smartly.io

4 min read

A New Way to Measure Brand Favorability in Real-Time

By Christine Göös, Head of Content at Smartly.io Note: This post was originally published on the Smartly.io blog How can brand advertisers measure favorability and understand what content is resonatin...

5 min read

Do Qualitative Metrics Matter in Performance Marketing?

Coming from the world of user acquisition, I’m familiar with looking at all sorts of performance metrics from impressions and clicks to installs, conversions, and re-engagements.

3 min read

New: Free Facebook Campaign Sentiment Analysis tool for advertisers

The Facebook Campaign Sentiment Analysis tool allows you to analyze one paid social campaign for free. Learn what your customers are saying across thousands of comments!

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