BrandBastion Blog

Social media engagement insights, news, and tips.

8 min read

How to Use Sentiment Analysis to Optimize Your Social Media Ads

As all social media marketers know, last year Apple released an iOS 14 update that significantly impacted tracking capabilities on Facebook and Instagram, therefore affecting results across Facebook’s...

4 Tips For Alcohol Brands to Boost Engagement on Social

Did you know that on average, beer, wine, and liquor brands have an engagement rate of 1.53% on social media, yet the most highly engaged alcohol brands have an engagement rate of 2.85%? Since the pan...

9 min read

4 Ways to Embrace Social Media in the Fintech Industry [+Examples]

Just as people have changed how we connect and engage since the pandemic, so have even the most traditional industries. The relationship between financial institutions and social media was a conservat...

7 min read

Holiday Advertising 2020: What You Need To Know (+ Free Kit)

In the e-commerce industry, holiday sales, on average, account for 30% of sales for the entire year. Perhaps unsurprisingly, the biggest sales occur in the Fall, due to Black Friday, Cyber Monday, Chr...

24 min read

How Top Challenger Brands Are Winning on Social Media

Insights on Challenger Brand Marketing Strategies that Work In July 2019, the Interactive Advertising Bureau revealed that 48% of all U.S. consumers shop from direct-to-consumer brands. Challenger bra...

11 min read

What Dating Apps Marketing on Social Media Need to Know

From fraud prevention to community safety, and the protection of personal information; these are the three common challenges faced by dating apps marketing on social Dating apps are maturing in usage....

14 min read

How to Drive Customer Journeys with YouTube Videos

Why and how brands can use YouTube videos more strategically In this post, we explore the role that YouTube is playing in customer journeys, how some global brands are leveraging YouTube via ads and r...

Fan-Based Engagement Strategy: Maximizing Word of Mouth Marketing

How Brands Can Leverage Positive Comments on Social Media From Fans Positivity sells, and it’s a powerful marketing resource and customer engagement strategy. But the love left on your posts by fans h...

10 min read

4 Challenges for Food Delivery Companies on Social Media

The on-demand economy is thriving. Customers today expect to get what they want, with one simple click. To meet these expectations, on-demand delivery platforms across verticals have popped up, promis...

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