BrandBastion Blog

Shifting taste preferences from beer to hard liquor, growing health concerns leading to the rise of low-calorie and alcohol-free beer, premiumization, and cannabis-infused beverages are some of the to...

Emojis have barely been around for 20 years, but they have quickly changed the way we communicate. From being used exclusively by teenagers and frowned upon in professional settings, to being named Wo...

Online content consumption is at an all-time high, which is great for your brand, right? 

BrandBastion found a 43.10% increase in spam and scams on brands' social accounts from 2019 to 2020, showing just how big a problem these attacks have become.

Free Online Marketing Courses to Sharpen Your Skills While Staying At Home As the world continues to stay at home while finding sustainable solutions to the COVID-19 pandemic, many people are finding ...

As the world stays at home, what does this mean for streaming services? While industries around the world grapple with the impact of COVID-19, the streaming market is seeing a big rise in demand. As m...

Actionable tips and ideas on how brands can improve customer engagement on Facebook In 2017, Facebook groups became a central part of Facebook’s new mission to "bring the world closer together". Accor...

The evolution of Facebook engagement is coming full circle Imagine customers calling your company hotline just to say “I love your product!” or copying your customer service agents into an email threa...

In our previous post, we talked about how the nature of social media has evolved over the years to its current form, and what this means for advertisers today. The key takeaway was how social media is...