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3 Shifts for Entertainment Advertisers in the Age of Mobile

Ben Cathcart
Nov 20, 2018 4:03:36 AM

Audiences nowadays have more choice and distractions than ever before, and producers need to work harder to get - and keep - attention. While many still watch 40+ hours of TV per week, the average viewer has gone from having a few channels to choose from to hundreds of channels. The increasing competition for attention has introduced new shifts for advertisers in the entertainment industry:

  • SHIFT #1 | The shift in speed of making an impression
  • SHIFT #2 | The shift in the advertising environment
  • SHIFT #3 | The shift in accountability for fan communities

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