Audiences nowadays have more choice and distractions than ever before, and producers need to work harder to get - and keep - attention. While many still watch 40+ hours of TV per week, the average viewer has gone from having a few channels to choose from to hundreds of channels. The increasing competition for attention has introduced new shifts for advertisers in the entertainment industry:
SHIFT #1 | The shift in speed of making an impression
SHIFT #2 | The shift in the advertising environment
SHIFT #3 | The shift in accountability for fan communities
Want to learn more about the 3 new shifts for advertisers in entertainment?