BrandBastion Blog

Social media engagement insights, news, and tips.

Brand Safety in the Era of Conversational Advertising

  • by: Cassidy Armbruster
  • On: 25, Feb 2021
2 min read

BrandBastion’s founder and CEO, Jenny Wolfram, led a fireside chat at this year’s Sofa Summit with Sameer Amin, Global Director Data-Driven Marketing & Media at RB (Reckitt Benckiser).

 

Session abstract: How should advertisers approach brand safety on social channels when consumers are interacting with their ads in real-time? Experts Jenny Wolfram and Sameer Amin discussed brand safety on social media, both a pressing topic and challenge for brands in 2021.

The webinar dives into the following topics:

  • Uncertainty: Managing the immediacy of social media and consumer expectations beyond the functional benefits or experiences of products and services
  • Ownership and Responsibility: Does the responsibility for harmful speech online fall into the hands of the brands or social media platforms?
  • Global advertising: How to keep ads hate-free despite different cultural contexts and language barriers

Related Posts

80 min read

2024 Marketing Trends: 10 Predictions for Social Marketers

As we step into 2024, the marketing landscape is set to undergo significant shifts. Marketers must examine the social me...

Read full article
39 min read

5 Reasons Why Your Brand Should Use Emojis in Social Media

Emojis have only been around since the late 1990s, but they quickly changed the way we communicate. Initially embraced m...

Read full article
46 min read

11 Trends to Watch for Alcoholic Beverage Marketing

Shifting taste preferences from beer to hard liquor, growing health concerns leading to the rise of low-calorie and alco...

Read full article

Let's Talk 

BrandBastion monitors, moderates, and responds to your brand's comments on social. We take action on your brand's behalf around the clock 24/7.
Book a Meeting