The holiday season sees the biggest ad budgets of the year, and thus the most creative ads. According to the IAB, ad spending on original digital video programming has increased 114% since 2014 and marketers are spending on average more than $10 million annually on digital video.
With the season well under way, it’s time to review some of the viral digital video campaigns that have made us laugh, cry and rethink the meaning behind the holidays we celebrate...
Barnes & Noble - “You Never Know Who You’ll Meet at Barnes & Noble”
Beats By Dre - "Christmas Miracle"
Nike - "Choose Your Winter"
Heathrow Airport - Coming home for Christmas
Marks & Spencers - Christmas with love from Mrs Claus
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