- On: 27, Apr 2023
10 min read
Social media engagement insights, news, and tips.
We all know that social media has become a fundamental part of our lives. Still, as a social media marketer, you're expected to create content, engage with audiences, moderate comments and stay current with trends. But did you consider the toll it takes on your mental health? Combat burnout, stress, and anxiety with these 7 easy steps to prioritize your well-being and perform at your best.
Social media platforms use targeted advertising to promote products or services, which can benefit businesses. However, it can also have a significant impact on your mental health. If you work in social media, you likely spend a lot of time scrolling, and it's challenging to avoid triggering content.
For example, weight loss ads can be triggering for those with body image issues. Instagram allows you to disable certain types of ads. To do this, go to Settings > Ads > Activity-based topics and select the topics you want to hide.
Instagram settings to manage your ad preferences
You can also control the ads you see on TikTok and hide recent ones shown on your account:
TikTok settings to manage your ad preferences
Social media can feel like a non-stop job, but it's crucial to establish boundaries between work and personal time. Maintaining a healthy balance between your full-time work and personal life is crucial for social media managers' mental health.
Although checking notifications constantly may be tempting, it can quickly lead to burnout. To safeguard your mental health, it's essential to set clear limits between work and personal time. Here are some tips to achieve that:
Instagram settings to manage your activity
Instagram settings to push notifications
To avoid the negative effects of sitting for extended periods, take regular breaks and stay active. Consider taking a walk outside during your lunch break or doing some stretches at your desk every hour. Research shows that physical activity enhances mood and reduces stress. Adding movement to your workday can significantly boost your mental health.
One of the biggest time-sucks of social media is the need to create and post new content constantly. Simplify your social media workload by scheduling content in advance. Many social media management tools let you schedule posts in advance, which helps you stay organized and reduces last-minute stress.
Social media can be a breeding ground for offensive and harmful comments. To protect your mental health, consider using platform features to hide comments that contain certain keywords or phrases automatically.
There are also third-party tools that you can use to automatically hide or moderate comments on your social media profiles. For example, tools like BrandBastion Lite use AI and machine learning to identify and remove potentially harmful or offensive comments automatically. Have peace of mind knowing that these damaging comments can be hidden 24/7.
BrandBastion Lite platform: Auto-moderation powered by AI
To promote good mental health on social media, it's crucial to limit exposure to negative content. You can take steps such as blocking hateful accounts and unfollowing or muting accounts that don't bring positive vibes. These measures can create a more positive experience and reduce stress levels.
Instagram's restrict feature allows a user to hide comments and messages from a particular user, while still allowing that user to view their posts, whereas blocking a user hides your entire feed and stories from them.
If you're struggling with mental health issues, it's important to seek support from a mental health professional.
To manage your mental health while working on social media, these tips can serve as a good starting point. However, if you're experiencing mental health issues or stress, it's essential to seek help from a professional. Remember that prioritizing your mental health is critical for excelling in your job without compromising your well-being.