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With the immense volume of user-generated content and the potential for inappropriate or harmful comments on social media, it has become essential for brands to employ moderation tools. These tools help maintain a safe and positive online environment by filtering out harmful content, spam, and trolls. In this article, we will explore the importance of social media moderation tools and provide guidance on how to choose the right tool for your needs.
A social media moderation tool is a software or service that assists in managing and monitoring user-generated content across various social media platforms.
These tools usually utilize a combination of artificial intelligence (AI), machine learning algorithms, and human moderation to analyze, filter, and remove inappropriate or harmful content.
By implementing a moderation tool, individuals and businesses can ensure that their online communities and social networks adhere to community guidelines and codes of conduct.
If you want to understand why social media moderation is essential, you should read this article.
If you're looking for the best content moderation tools, keep reading to find great options for your use case.
AI + Human Fully Managed Service
This comprehensive moderation service combines AI-powered automation with human expertise to deliver accurate and customizable moderation solutions. The human moderators work 24/7 to apply consistent quality control. If you're looking for exceptionally smart moderation, this is the best solution.
Best for: Large brands and businesses with high comment volumes that require accuracy and customization.
What makes it different:
AI 100% Automated Self-Served Tool
AI moderation tools can be a great option for brands that are looking for a simple automated content moderation tool. BrandBastion Lite utilizes advanced AI algorithms to analyze and filter user-generated content. It is suitable for businesses with moderate comment volumes and provides an efficient community moderation tool.
Best for: Businesses with moderate comment volumes seeking an efficient moderation solution.
What makes it different:
For users seeking free moderation tools, most platforms offer keyword blockers. These tools allow you to create a list of keywords, and any comments containing those keywords are automatically hidden or held for review.
BrandBastion advises caution when setting filters to hide specific words and phrases in social media moderation tools. It's important to recognize that blocklists can be a blunt tool since words exist within a context. For instance, the term 'shot' can refer to firing a gun, a drink, or an attempt at accomplishing something.
Facebook comments moderation tool allows you to choose up to 1,000 keywords in any language to block from your page.
Change to your page and then go to Settings & Privacy / Privacy / Public Posts / Content Moderation to enable the moderation tools for Facebook
If you're trying to find how to turn on keyword blockers within your Instagram app, you can follow these steps:
If you're trying to find how to turn on keyword blockers for YouTube, you can follow these steps:
Go to your YouTube studio, click on Settings, and then Community. Any comments posted by your community members with the keywords you add here will be held for review.
Implementing a social moderation tool is essential for brands to maintain a positive online environment and protect their brand reputation. When choosing a moderation tool, consider factors such as AI and human moderation capabilities, real-time monitoring, scalability, and flexibility. By selecting the right tool for your needs, you can effectively manage user-generated content and foster a safe and engaging online community.
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