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social media moderation tools
BrandBastion7/10/23 2:01 PM5 min read

Top Social Media Moderation Tools & Why You Need One

With the immense volume of user-generated content and the potential for inappropriate or harmful comments on social media, it has become essential for brands to employ moderation tools. These tools help maintain a safe and positive online environment by filtering out harmful content, spam, and trolls. In this article, we will explore the importance of social media moderation tools and provide guidance on how to choose the right tool for your needs.


Social Media Moderation Tool: What is it?

A social media moderation tool is a software or service that assists in managing and monitoring user-generated content across various social media platforms.

These tools usually utilize a combination of artificial intelligence (AI), machine learning algorithms, and human moderation to analyze, filter, and remove inappropriate or harmful content.

By implementing a moderation tool, individuals and businesses can ensure that their online communities and social networks adhere to community guidelines and codes of conduct.

If you want to understand why social media moderation is essential, you should read this article.

How to Pick the Right Social Media Moderation Tool

  1. Identify Your Moderation Needs: Start by evaluating the specific requirements of your online community. Consider factors such as the volume of comments, the platforms you are active on (e.g., Facebook, Instagram, TikTok, YouTube), and the level of moderation assistance you require.
  2. Real-Time Monitoring and Response: Choose a tool that offers real-time monitoring capabilities and that detects and addresses inappropriate content as it appears swiftly. Timely responses demonstrate your commitment to maintaining a safe online environment.
  3. Scalability and Flexibility: Consider the scalability of the tool to accommodate your growing community. Additionally, look for a tool that allows customization to align with your brand's unique requirements and community guidelines.

Best Social Media Moderation Tools

If you're looking for the best content moderation tools, keep reading to find great options for your use case.

Best Overall - BrandBastion Safety

AI + Human Fully Managed Service

This comprehensive moderation service combines AI-powered automation with human expertise to deliver accurate and customizable moderation solutions. The human moderators work 24/7 to apply consistent quality control. If you're looking for exceptionally smart moderation, this is the best solution.Screenshot Capture - 2023-07-10 - 18-31-55


Best for: Large brands and businesses with high comment volumes that require accuracy and customization.

What makes it different:

  • BrandBastion Safety provides a comprehensive solution that combines AI-powered automation with human moderation, ensuring high accuracy and customization.
  • It offers full coverage across paid and organic content, supporting up to 109 languages and accommodating the scaling of social media profiles and comment volumes without limitations.
  • The solution provides specialized account management, with a dedicated account manager working closely with your team to provide highly tailored service and support.
  • Allows for customization, offering a wide range of over 20+ categories and tags to choose from, including brand attack, discrimination, and sensitive brand topics, among others. You can decide what you want to be hidden or left visible.
  • Plus: you will get access to a platform and dashboards where you'll have full transparency into the work done. You get a breakdown of the different types of harmful comments, sentiment insights, and a unified inbox where you can reply to messages.

Start protecting your brand reputation with BrandBastion Safety



In summary...

  • 24/7 Highly accurate moderation with a combination of AI and human expertise.
  • Ability to handle large comment volumes and scale social media profiles.
  • It works as an extension of your team.
  • Customization options for community guidelines and moderation categories.
  • Real-time monitoring and swift response to harmful comments.

Best AI Automated Tool - BrandBastion Lite

AI 100% Automated Self-Served Tool

AI moderation tools can be a great option for brands that are looking for a simple automated content moderation tool. BrandBastion Lite utilizes advanced AI algorithms to analyze and filter user-generated content. It is suitable for businesses with moderate comment volumes and provides an efficient community moderation tool.

Screenshot Capture - 2023-07-10 - 18-32-33

Best for: Businesses with moderate comment volumes seeking an efficient moderation solution.

What makes it different:

  • BrandBastion Lite is a fully automated moderation tool powered by AI, providing an efficient and streamlined approach to comment moderation.
  • It focuses on highlighting and hiding unwanted and damaging comments, with options to automate hiding four categories: spam, offensive, inappropriate, and against-brand comments.
  • Brands can apply additional rules with keyword blockers.
  • Plus: you will also have access to sentiment insights and a social inbox where you can hide comments manually or reply to messages.

Enable automated moderation using AI



In summary...

  • 100% Automated moderation based on AI for efficient handling of comment volumes.
  • Quick and easy comment hiding with one-click functionality.
  • Automation for spam, offensive, inappropriate, and against-brand comments.
  • Additional rules are applied through keyword blockers.

Best Free Comment Moderation Tools

For users seeking free moderation tools, most platforms offer keyword blockers. These tools allow you to create a list of keywords, and any comments containing those keywords are automatically hidden or held for review.

BrandBastion advises caution when setting filters to hide specific words and phrases in social media moderation tools. It's important to recognize that blocklists can be a blunt tool since words exist within a context. For instance, the term 'shot' can refer to firing a gun, a drink, or an attempt at accomplishing something.

1) Facebook moderation tool

Facebook comments moderation tool allows you to choose up to 1,000 keywords in any language to block from your page.


Change to your page and then go to Settings & Privacy / Privacy / Public Posts / Content Moderation to enable the moderation tools for Facebook

2) Instagram moderation tool

If you're trying to find how to turn on keyword blockers within your Instagram app, you can follow these steps:


3) YouTube moderation tools

If you're trying to find how to turn on keyword blockers for YouTube, you can follow these steps:


Go to your YouTube studio, click on Settings, and then Community. Any comments posted by your community members with the keywords you add here will be held for review.


Implementing a social moderation tool is essential for brands to maintain a positive online environment and protect their brand reputation. When choosing a moderation tool, consider factors such as AI and human moderation capabilities, real-time monitoring, scalability, and flexibility. By selecting the right tool for your needs, you can effectively manage user-generated content and foster a safe and engaging online community.

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