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Why Social Media Comments Matter: 45 Surprising Statistics

  • by: Sandra Figueiredo
  • On: 8, Nov 2021
32 min read
32 min read

Why Social Media Comments Matter: 45 Surprising Statistics

  If you work in social media, you know that posting regularly isn't enough anymore. Engagement is paramount to defining success and meaningful relationships with your customers. You need to strive to...

Why Comments Matter in the News Industry

The news industry is one of the most engaged industries on social media. Not only is the industry that has the highest post-per-week ratio, but it also receives a high number of comments.

Why Comments Matter in the Entertainment Industry

Engagement on ads and organic is paramount for brands, especially in the entertainment industry where engagement is huge, ad spend is high, and so is competition. In fact, according to Statista, Media...

Why Comments On Your Brand’s YouTube Channel Matter

Whether you’re a fitness brand, gaming brand, retail brand, or B2B brand, your audience is browsing on YouTube. YouTube is the 2nd most popular social media platform. 74% of adults in the US use YouTu...

Why Comments Matter to PR Teams

Comments indicate more than your PR team might suppose. They can help you avoid and prepare for a PR crisis, understand your audience better, and uncover new PR ideas to boost your company’s reputatio...

Why Comments Matter in the E-Commerce Industry

E-commerce is all about online activity, from the buying and selling of goods to the interactions your brand cultivates with its customers. To the benefit of the e-commerce industry, consumers have fo...

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5 Ideas to Drive Inclusive Engagement [+ IWD '21 Brand Examples]

From challenge comes change. BrandBastion team members from all across the world joined the #ChooseToChallenge campaign to celebrate #IWD2021.

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16 Brands That Took Public Action Against Hate Speech on Social Media Comments

Society has grappled with racial inequality and witnessed blatant discriminatory and hate-filled comments find a home in the comments section on social media. This can no longer be our reality.

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4 Ways to Embrace Social Media in the Fintech Industry [+Examples]

Just as people have changed how we connect and engage since the pandemic, so have even the most traditional industries. The relationship between financial institutions and social media was a conservat...

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