BrandBastion Blog

Social media engagement insights, news, and tips.

Why Social Media Comments Matter: 45 Surprising Statistics

  • by: Sandra Figueiredo
  • On: 8, Nov 2021
32 min read
32 min read

Why Social Media Comments Matter: 45 Surprising Statistics

  If you work in social media, you know that posting regularly isn't enough anymore. Engagement is paramount to defining success and meaningful relationships with your customers. You need to strive to...

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Why Comments Matter in the Entertainment Industry

Engagement on ads and organic is paramount for brands, especially in the entertainment industry where engagement is huge, ad spend is high, and so is competition. In fact, according to Statista, Media...

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Why Comments Matter to PR Teams

Comments indicate more than your PR team might suppose. They can help you avoid and prepare for a PR crisis, understand your audience better, and uncover new PR ideas to boost your company’s reputatio...

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When was the last time you updated your community guidelines and social media moderation policies? With “hate speech” and “fake news” being buzzwords of the day, perhaps it’s time to think about how t...

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Society has grappled with racial inequality and witnessed blatant discriminatory and hate-filled comments find a home in the comments section on social media. This can no longer be our reality.

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Online content consumption is at an all-time high, which is great for your brand, right? 

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Brand Safety on Social: Is Your Brand Doing Enough?

BrandBastion discovered that hate speech, discrimination, bullying, and spam online were at an all-time high in 2020. Consumers in 2021 will not be tolerant of brands that fail to stand against racism...

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