BrandBastion Blog

Customer complaints. They’re the type of comment no brand wants to see on its social media ads. Yet, customers are voicing out their displeasure on Facebook, Instagram, and Twitter. Such public posts ...

Actionable tips and ideas on how brands can improve customer engagement on Facebook In 2017, Facebook groups became a central part of Facebook’s new mission to "bring the world closer together". Accor...

With mobile becoming indispensable and our amplified desire to be constantly connected, it’s no wonder that the ‘mobile-only’ generation is on the rise. Its role as the force at the center of our digi...

The evolution of Facebook engagement is coming full circle Imagine customers calling your company hotline just to say “I love your product!” or copying your customer service agents into an email threa...

If you’ve worked with social media before, you probably already know that negative comments and unchecked trolling and spamming hurts brands and sales. But quantifying that impact can be a little hard...

The on-demand economy is thriving. Customers today expect to get what they want, with one simple click. To meet these expectations, on-demand delivery platforms across verticals have popped up, promis...

In our previous post, we talked about how the nature of social media has evolved over the years to its current form, and what this means for advertisers today. The key takeaway was how social media is...

Removing harmful comments, reacting promptly to threats, and providing a great customer experience on social media is increasingly important in achieving both brand and performance goals. When it come...

Traditionally, the consumer’s path to purchase has been most commonly described in terms of a funnel, starting from awareness to conversion and retention. However, with customers having more touchpoin...