What Dating Apps Marketing on Social Media Need to Know

From fraud prevention to community safety, and the protection of personal information; these are the three common challenges faced by dating apps marketing on social Dating apps are maturing in usage....

Why and how brands can use YouTube videos more strategically In this post, we explore the role that YouTube is playing in customer journeys, how some global brands are leveraging YouTube via ads and r...

How Brands Can Leverage Positive Comments on Social Media From Fans Positivity sells, and it’s a powerful marketing resource and customer engagement strategy. But the love left on your posts by fans h...

How Brands Can Leverage Social Messaging Platforms to Drive Sales and Loyalty If you’re like me, you probably have hundreds or thousands (I have 11,147) unread emails in your personal inbox. With the ...

Customer complaints. They’re the type of comment no brand wants to see on its social media ads. Yet, customers are voicing out their displeasure on Facebook, Instagram, and Twitter. Such public posts ...

Actionable tips and ideas on how brands can improve customer engagement on Facebook In 2017, Facebook groups became a central part of Facebook’s new mission to "bring the world closer together". Accor...

With mobile becoming indispensable and our amplified desire to be constantly connected, it’s no wonder that the ‘mobile-only’ generation is on the rise. Its role as the force at the center of our digi...

The evolution of Facebook engagement is coming full circle Imagine customers calling your company hotline just to say “I love your product!” or copying your customer service agents into an email threa...

If you’ve worked with social media before, you probably already know that negative comments and unchecked trolling and spamming hurts brands and sales. But quantifying that impact can be a little hard...