BrandBastion Blog

Social media engagement insights, news, and tips.

How Social Media has Changed the Game for Advertisers

  • by: Crystal Cha
  • On: 7, Mar 2019
4 min read
4 min read

How Social Media has Changed the Game for Advertisers

Traditionally, the consumer’s path to purchase has been most commonly described in terms of a funnel, starting from awareness to conversion and retention. However, with customers having more touchpoin...

9 min read

What Marketers Can Learn from Gillette’s “The Best A Man Can Get” Ad

It’s only been slightly over a week since Gillette’s ad, which touched on topics related to #MeToo and toxic masculinity, was released. But the backlash has been fast and furious. Within hours, the ad...

6 min read

Three Social Media All-Stars of 2018

As another new year begins, brands are already hard at work to find themselves at the top of consumers’ minds. How can social media be leveraged? What will receive the most engagement? What worked las...

4 min read

A New Way to Optimize Campaigns with User Sentiment in Real-Time

By Christine Göös, Head of Content at Smartly.io

7 min read

Get Your Social Media Advertising in Shape for the New Year

December is here, and with it, the season when wellness and fitness brands everywhere are gearing up for their busiest month of the year - January. Year after year, the data from online searches show ...

9 min read

Web Summit 2018 Lisbon Highlights - Days 3 and 4

After a very exciting first two days at Web Summit Lisbon 2018, which gathered over 70,000 people in the capital of Portugal, including 31,000 Women in Tech, #BrandBastioneer Carina Miranda continues ...

4 min read

A New Way to Measure Brand Favorability in Real-Time

By Christine Göös, Head of Content at Smartly.io Note: This post was originally published on the Smartly.io blog How can brand advertisers measure favorability and understand what content is resonatin...

3 Shifts for Entertainment Advertisers in the Age of Mobile

Audiences nowadays have more choice and distractions than ever before, and producers need to work harder to get - and keep - attention. While many still watch 40+ hours of TV per week, the average vie...

Three Challenges for Publishers Advertising on Social Media

The old business model for publishers where advertising used to drive the main stream of revenue has virtually disappeared. Every year, newspapers lose more advertising dollars as these dollars are ch...

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