Holiday Advertising 2020: What You Need To Know (+ Free Kit)

In the e-commerce industry, holiday sales, on average, account for 30% of sales for the entire year. Perhaps unsurprisingly, the biggest sales occur in the Fall, due to Black Friday, Cyber Monday, Chr...

Customer service has changed quite a bit in the last decade from mostly call centers to various online platforms handling customer complaints and inquiries. Thanks to technological advancements and th...

Although we’ve all encountered it at some point in our lives, hate speech can be challenging to define. Because there is no international legal definition of the term, even the characterization of wha...

Free Online Marketing Courses to Sharpen Your Skills While Staying At Home As the world continues to stay at home while finding sustainable solutions to the COVID-19 pandemic, many people are finding ...

As the world stays at home, what does this mean for streaming services? While industries around the world grapple with the impact of COVID-19, the streaming market is seeing a big rise in demand. As m...

The unprecedented situation caused by COVID-19 (Coronavirus) presents an unusual opportunity for companies to reinforce - or destroy - customer goodwill and brand perception. Listening to what custome...

Is all profanity created equal? For brands on social media, the answer is most likely no. Brand safety today is a major concern for advertisers spending millions in online advertising. As the concern ...

Here’s Why Hiding Comments on Facebook and Other Social Platforms is a Better Move There are a lot of things that can end up on your social media ads that are damaging. Rude comments, lewd comments an...

Insights on Challenger Brand Marketing Strategies that Work In July 2019, the Interactive Advertising Bureau revealed that 48% of all U.S. consumers shop from direct-to-consumer brands. Challenger bra...