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Holiday Advertising 2020: What You Need To Know (+ Free Kit)

  • by: Sandra Figueiredo
  • On: 30, Sep 2020
7 min read
7 min read

Holiday Advertising 2020: What You Need To Know (+ Free Kit)

In the e-commerce industry, holiday sales, on average, account for 30% of sales for the entire year. Perhaps unsurprisingly, the biggest sales occur in the Fall, due to Black Friday, Cyber Monday, Chr...

10 min read

How to issue a private response to a public comment on Facebook

Customer service has changed quite a bit in the last decade from mostly call centers to various online platforms handling customer complaints and inquiries. Thanks to technological advancements and th...

How to Respond to Online Hate Speech: A Guide from BrandBastion

Although we’ve all encountered it at some point in our lives, hate speech can be challenging to define. Because there is no international legal definition of the term, even the characterization of wha...

24 min read

40 Free Online Marketing Courses

Free Online Marketing Courses to Sharpen Your Skills While Staying At Home As the world continues to stay at home while finding sustainable solutions to the COVID-19 pandemic, many people are finding ...

13 min read

Challenges Faced By Streaming Services On Social Media During COVID-19

As the world stays at home, what does this mean for streaming services? While industries around the world grapple with the impact of COVID-19, the streaming market is seeing a big rise in demand. As m...

16 min read

Responding On Social Media During Times of Crisis

The unprecedented situation caused by COVID-19 (Coronavirus) presents an unusual opportunity for companies to reinforce - or destroy - customer goodwill and brand perception. Listening to what custome...

9 min read

How to Handle Profanity and Negative Comments on Social Media

Is all profanity created equal? For brands on social media, the answer is most likely no. Brand safety today is a major concern for advertisers spending millions in online advertising. As the concern ...

8 min read

Deleting Comments Can Trigger Backlash: Here's Why Hiding is Smarter

Here’s Why Hiding Comments on Facebook and Other Social Platforms is a Better Move There are a lot of things that can end up on your social media ads that are damaging. Rude comments, lewd comments an...

24 min read

How Top Challenger Brands Are Winning on Social Media

Insights on Challenger Brand Marketing Strategies that Work In July 2019, the Interactive Advertising Bureau revealed that 48% of all U.S. consumers shop from direct-to-consumer brands. Challenger bra...

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