Brand Safety in the Era of Conversational Advertising

BrandBastion’s founder and CEO, Jenny Wolfram, led a fireside chat at this year’s Sofa Summit with Sameer Amin, Global Director Data-Driven Marketing & Media at RB (Reckitt Benckiser).

Society has grappled with racial inequality and witnessed blatant discriminatory and hate-filled comments find a home in the comments section on social media. This can no longer be our reality.

Just as people have changed how we connect and engage since the pandemic, so have even the most traditional industries. The relationship between financial institutions and social media was a conservat...

Online content consumption is at an all-time high, which is great for your brand, right? 

BrandBastion found a 43.10% increase in spam and scams on brands' social accounts from 2019 to 2020, showing just how big a problem these attacks have become.

Valentine's Day is all about giving, but brands are bound to receive some love in return in the form of comments, shares, and double clicks. ❤️

BrandBastion discovered that hate speech, discrimination, bullying, and spam online were at an all-time high in 2020. Consumers in 2021 will not be tolerant of brands that fail to stand against racism...

2020 was a challenging year for social media marketers. We could have never predicted all that would transpire in 2020, so from one week to the other, we were left throwing our planned calendars out t...

A Tale Of A Social Media Marketer Once there was a social media ad,