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Social media engagement insights, news, and tips.

How to Respond to Online Hate Speech: A Guide from BrandBastion

  • by: Tamara Lužajić
  • On: 9, Jul 2020
13 min read
13 min read

How to Respond to Online Hate Speech: A Guide from BrandBastion

Although we’ve all encountered it at some point in our lives, hate speech can be challenging to define. Because there is no international legal definition of the term, even the characterization of wha...

24 min read

40 Free Online Marketing Courses

Free Online Marketing Courses to Sharpen Your Skills While Staying At Home As the world continues to stay at home while finding sustainable solutions to the COVID-19 pandemic, many people are finding ...

13 min read

Streaming Services on Social in Times of Social Distancing - Challenges and How to Overcome Them

As the world stays at home, what does this mean for streaming services? While industries around the world grapple with the impact of COVID-19, the streaming market is seeing a big rise in demand. As m...

16 min read

Responding On Social Media During Times of Crisis

The unprecedented situation caused by COVID-19 (Coronavirus) presents an unusual opportunity for companies to reinforce - or destroy - customer goodwill and brand perception. Listening to what custome...

9 min read

How to Handle Profanity and Negative Comments on Social Media

Is all profanity created equal? For brands on social media, the answer is most likely no. Brand safety today is a major concern for advertisers spending millions in online advertising. As the concern ...

8 min read

Deleting Comments Can Trigger Backlash: Here's Why Hiding is Smarter

Here’s Why Hiding Comments on Facebook and Other Social Platforms is a Better Move There are a lot of things that can end up on your social media ads that are damaging. Rude comments, lewd comments an...

How Top Challenger Brands Are Winning on Social Media

Insights on Challenger Brand Marketing Strategies that Work In July 2019, the Interactive Advertising Bureau revealed that 48% of all U.S. consumers shop from direct-to-consumer brands. Challenger bra...

11 min read

What Dating Apps Marketing on Social Media Need to Know

From fraud prevention, to community safety, and the protection of personal information; these are the three common challenges faced by dating apps marketing on social Dating apps are maturing in usage...

14 min read

How to Drive Customer Journeys with YouTube Videos

Why and how brands can use YouTube videos more strategically In this post, we explore the role that YouTube is playing in customer journeys, how some global brands are leveraging YouTube via ads and r...

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