5 Examples of Social Media Crisis: What Can We Learn?

Social media can be a powerful tool for businesses and organizations to connect with their target audience and build relationships. However, it can also be a source of crisis.  No matter how long you’...

Have you ever worried about a comment on your Facebook ads spiraling into a PR crisis? As a marketer, you’ve probably stressed about:  Not being able to control what people write about in the comments...

(And How to Start Generating More Engagement!) TikTok is the latest channel that has captured a lot of attention for marketers as engagement and reach continue to decline on other platforms. As a whol...

Social media has become a key channel for brand discovery and driving meaningful customer relationships. Brand conversations can be a powerful source to increase brand advocacy, build trust, and influ...

Have you ever received a comment on Instagram that made you cringe? Don't worry. It happens to the best of us! But what do you do with those less-than-semi-sweet comments? Delete them? That's an optio...

As the famous internet expression goes: "Haters gonna hate." So as a business, why should you be concerned about what only a handful of people are saying about your brand?

As a marketer, it will come as no surprise that the time people spend online has been on the rise, especially during the pandemic. As people were forced indoors, the amount of screen time increased dr...

  If you work in social media, you know that posting regularly isn't enough anymore. Engagement is paramount to defining success and meaningful relationships with your customers. You need to strive to...

Engagement on ads and organic is paramount for brands, especially in the entertainment industry where engagement is huge, ad spend is high, and so is competition. In fact, according to Statista, Media...