BrandBastion Blog

E-commerce is all about online activity, from the buying and selling of goods to the interactions your brand cultivates with its customers. To the benefit of the e-commerce industry, consumers have fo...

From challenge comes change. BrandBastion team members from all across the world joined the #ChooseToChallenge campaign to celebrate #IWD2021.

Society has grappled with racial inequality and witnessed blatant discriminatory and hate-filled comments find a home in the comments section on social media. This can no longer be our reality.

Just as people have changed how we connect and engage since the pandemic, so have even the most traditional industries. The relationship between financial institutions and social media was a conservat...

Online content consumption is at an all-time high, which is great for your brand, right? 

BrandBastion found a 43.10% increase in spam and scams on brands' social accounts from 2019 to 2020, showing just how big a problem these attacks have become.

    As the famous internet expression goes: "Haters gonna hate." So as a business, why should you be concerned about what only a handful of people are saying about your brand?

Facebook and Instagram have evolved a lot over the years. Increasingly, these platforms have gone from places to talk about your day to a place for businesses to reach new customers. For Facebook adve...

Is all profanity created equal? For brands on social media, the answer is most likely no. Brand safety today is a major concern for advertisers spending millions in online advertising. As the concern ...