BrandBastion Blog

BrandBastion found a 43.10% increase in spam and scams on brands' social accounts from 2019 to 2020, showing just how big a problem these attacks have become.

    As the famous internet expression goes: "Haters gonna hate." So as a business, why should you be concerned about what only a handful of people are saying about your brand?

Facebook and Instagram have evolved a lot over the years. Increasingly, these platforms have gone from places to talk about your day to a place for businesses to reach new customers. For Facebook adve...

Is all profanity created equal? For brands on social media, the answer is most likely no. Brand safety today is a major concern for advertisers spending millions in online advertising. As the concern ...

Here’s Why Hiding Comments on Facebook and Other Social Platforms is a Better Move There are a lot of things that can end up on your social media ads that are damaging. Rude comments, lewd comments an...

From fraud prevention, to community safety, and the protection of personal information; these are the three common challenges faced by dating apps marketing on social Dating apps are maturing in usage...

Why and how brands can use YouTube videos more strategically In this post, we explore the role that YouTube is playing in customer journeys, how some global brands are leveraging YouTube via ads and r...

How Brands Can Leverage Social Messaging Platforms to Drive Sales and Loyalty If you’re like me, you probably have hundreds or thousands (I have 11,147) unread emails in your personal inbox. With the ...

Customer complaints. They’re the type of comment no brand wants to see on its social media ads. Yet, customers are voicing out their displeasure on Facebook, Instagram, and Twitter. Such public posts ...