BrandBastion Blog

Social media engagement insights, news, and tips.

15 min read

Social Media Moderation: Why It’s Essential and How To Do It [+ Free Guide]

    As the famous internet expression goes: "Haters gonna hate." So as a business, why should you be concerned about what only a handful of people are saying about your brand?

17 min read

How to Moderate Comments on Facebook and Instagram

Facebook and Instagram have evolved a lot over the years. Increasingly, these platforms have gone from places to talk about your day to a place for businesses to reach new customers. For Facebook adve...

How to Respond to Online Hate Speech: A Guide from BrandBastion

Although we’ve all encountered it at some point in our lives, hate speech can be challenging to define. Because there is no international legal definition of the term, even the characterization of wha...

9 min read

How to Handle Profanity and Negative Comments on Social Media

Is all profanity created equal? For brands on social media, the answer is most likely no. Brand safety today is a major concern for advertisers spending millions in online advertising. As the concern ...

8 min read

Deleting Comments Can Trigger Backlash: Here's Why Hiding is Smarter

Here’s Why Hiding Comments on Facebook and Other Social Platforms is a Better Move There are a lot of things that can end up on your social media ads that are damaging. Rude comments, lewd comments an...

11 min read

What Dating Apps Marketing on Social Media Need to Know

From fraud prevention to community safety, and the protection of personal information; these are the three common challenges faced by dating apps marketing on social Dating apps are maturing in usage....

7 min read

How Social Media Comments Impact Sales: 14 Important Stats

If you’ve worked with social media before, you probably already know that negative comments and unchecked trolling and spamming hurts brands and sales. But quantifying that impact can be a little hard...

5 min read

Specialized Comment Management Vs. Basic Filtering Tools

Removing harmful comments, reacting promptly to threats, and providing a great customer experience on social media is increasingly important in achieving both brand and performance goals. When it come...

10 min read

#KindComments: What Are Brands Doing to Curb Online Bullying?

Instagram and other platforms have made strides to make their platforms safer for users. Brands have also started paying attention to the need to protect their fans and customers. But is there a gap i...

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