BrandBastion Blog

Social media engagement insights, news, and tips.

Why Comments Matter to PR Teams

  • by: Sandra Figueiredo
  • On: 19, Apr 2021
12 min read
12 min read

Why Comments Matter to PR Teams

Comments indicate more than your PR team might suppose. They can help you avoid and prepare for a PR crisis, understand your audience better, and uncover new PR ideas to boost your company’s reputatio...

How To Set Up Community Guidelines On Social Media

When was the last time you updated your community guidelines and social media moderation policies? With “hate speech” and “fake news” being buzzwords of the day, perhaps it’s time to think about how t...

5 Ideas to Drive Inclusive Engagement [+ IWD '21 Brand Examples]

From challenge comes change. BrandBastion team members from all across the world joined the #ChooseToChallenge campaign to celebrate #IWD2021.

17 min read

16 Brands That Took Public Action Against Hate Speech on Social Media

Society has grappled with racial inequality and witnessed blatant discriminatory and hate-filled comments find a home in the comments section on social media. This can no longer be our reality.

18 min read

Brand Safety in 2021: Trends, Trials, and Tribulations

Online content consumption is at an all-time high, which is great for your brand, right? 

11 min read

Spam and Scams on the Rise: How to Detect Them and Protect Your Brand

BrandBastion found a 43.10% increase in spam and scams on brands' social accounts from 2019 to 2020, showing just how big a problem these attacks have become.

15 min read

Brand Safety on Social: Is Your Brand Doing Enough?

BrandBastion discovered that hate speech, discrimination, bullying, and spam online were at an all-time high in 2020. Consumers in 2021 will not be tolerant of brands that fail to stand against racism...

17 min read

How to Moderate Comments on Facebook and Instagram

Facebook and Instagram have evolved a lot over the years. Increasingly, these platforms have gone from places to talk about your day to a place for businesses to reach new customers. For Facebook adve...

How to Respond to Online Hate Speech: A Guide from BrandBastion

Although we’ve all encountered it at some point in our lives, hate speech can be challenging to define. Because there is no international legal definition of the term, even the characterization of wha...

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