BrandBastion Blog

Social media engagement insights, news, and tips.

11 min read

Spam and Scams on the Rise: How to Detect Them and Protect Your Brand

BrandBastion found a 43.10% increase in spam and scams on brands' social accounts from 2019 to 2020, showing just how big a problem these attacks have become.

14 min read

Social Media Moderation: Why It’s Essential and How To Do It [+ Free Guide]

    As the famous internet expression goes: "Haters gonna hate." So as a business, why should you be concerned about what only a handful of people are saying about your brand?

17 min read

How to Moderate Comments on Facebook and Instagram

Facebook and Instagram have evolved a lot over the years. Increasingly, these platforms have gone from places to talk about your day to a place for businesses to reach new customers. For Facebook adve...

8 min read

How to Handle Profanity and Negative Comments on Social Media

Is all profanity created equal? For brands on social media, the answer is most likely no. Brand safety today is a major concern for advertisers spending millions in online advertising. As the concern ...

7 min read

Deleting Comments Can Trigger Backlash: Here's Why Hiding is Smarter

Here’s Why Hiding Comments on Facebook and Other Social Platforms is a Better Move There are a lot of things that can end up on your social media ads that are damaging. Rude comments, lewd comments an...

11 min read

What Dating Apps Marketing on Social Media Need to Know

From fraud prevention, to community safety, and the protection of personal information; these are the three common challenges faced by dating apps marketing on social Dating apps are maturing in usage...

14 min read

How to Drive Customer Journeys with YouTube Videos

Why and how brands can use YouTube videos more strategically In this post, we explore the role that YouTube is playing in customer journeys, how some global brands are leveraging YouTube via ads and r...

15 min read

4 Social Messaging Platforms to Explore in 2020

How Brands Can Leverage Social Messaging Platforms to Drive Sales and Loyalty If you’re like me, you probably have hundreds or thousands (I have 11,147) unread emails in your personal inbox. With the ...

8 min read

Handling Customer Complaints at Scale on Social Media: Tips and Best Practices

Customer complaints. They’re the type of comment no brand wants to see on its social media ads. Yet, customers are voicing out their displeasure on Facebook, Instagram, and Twitter. Such public posts ...

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