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This case study was first published at smartly.io
User sentiment is a strong health signal when the main objective is to be impactful and to drive long-term positive, attitudinal change. Together with BrandBastion, Smartly.io developed a new service that gives brands access to real-time user sentiment data on their ads.
Brands can now understand how users feel about their ads and they can use this data to strategize and optimize their campaigns. Advertisers can take action based on how users perceive their ads by automatically optimizing budgets for ads with a positive sentiment.
In the Smartly.io platform, advertisers can build fully customizable optimization strategies that automatically increase the budget when the sentiment score is high. These optimization strategies also take into account the level of post engagement to ensure that the budget is not changed based on too little data. In practice, this means that the Smartly.io platform automatically keeps promoting the post as long as the sentiment data is above the threshold set by the user.
A large global travel brand piloted the solution to inform their paid social. As a part of their brand strategy, they promote content such as blog posts and articles that resonate well with people and have a chance of shifting brand favorability.
Note: This integration is only available to existing Smartly.io customers. If you're a Smartly.io customer interested in testing this out for your awareness campaigns, contact your account manager at Smartly.io or send a message to email@example.com.
Learn more about Smartly.io at www.smartly.io.