2025 Social Media Updates & News

Stay ahead with our 2025 social media updates and news roundup, organized by platform to provide marketers with the latest insights and trends.

New on Meta 

• Meta has announced updates to its content policies, emphasizing greater freedom of expression by removing third-party fact-checking, moving to Community Notes, and simplifying guidelines. Read more
  
• Instagram updated its profile grid to feature vertically aligned thumbnails, aligning with Reels and vertical content trends. Highlights may soon be integrated into the grid with new tools to reorder and customize profiles. Read more
• Instagram now allows users to create 3-minute Reels, up from the previous 90-second limit. Despite this update, Instagram has advised that shorter Reels may still perform better for content engagement. See more
  
• Instagram's chief Adam Mosseri has revealed that watch time, likes, and sends are the key factors driving content reach in 2025. See more
  
• Instagram now lets users see which Reels their friends have liked or commented on, aiming to boost engagement by highlighting mutual interests. See more
  

New on TikTok

• President Trump has granted TikTok a 75-day extension in the U.S. Read more
• TikTok has launched an updated Video Editor as part of its Symphony creative tool, offering advanced editing features like AI avatars, auto-captions, voiceovers, and AI-generated soundtracks. Read more

New on Youtube

• YouTube now allows all users to create Shorts up to 3 minutes long, completing a phased rollout announced last October. Read more
• YouTube has introduced new experimental features for Premium users, including high-quality audio up to 256kbps, faster mobile playback speeds, and the ability to jump ahead in videos on both mobile and web. Read more
  

New on other platforms

• X has officially launched a dedicated video tab in the U.S., giving users quick access to its immersive video feed. This move aligns with X's push to become a "video first" platform. Read more
• Pinterest has released its second annual “Pinterest Palette” report, highlighting key color trends for 2025. Read more
  

New on Meta 

• Instagram is testing a comment downvote button to help reduce negative interactions by allowing users to privately signal harmful remarks. While the feature won’t display dislike counts, Instagram may use the data to adjust comment rankings. Read more
• Meta has shared an overview of its upcoming Community Notes feature, which will let users flag misinformation on Facebook, Instagram, and Threads. Similar to X, notes will require agreement from users with different perspectives before being displayed. See more
• Instagram has added text-only testimonials to Partnership Ads, enabling brands to feature creator endorsements as sponsored comments on the partnership post. Read more
• Instagram chief Adam Mosseri has clarified that its algorithm considers both total watch time and completion rate for videos, ensuring longer clips aren’t penalized. Watch video

New on TikTok

• TikTok has launched a refreshed desktop app with a new modular layout, improved navigation, and an updated “For You” feed. Read more
• TikTok has introduced a "Most Loved" tag for top-rated products in TikTok Shop, based on factors like user reviews, return rates, and shipping times. Read more
• TikTok is replacing Creator Marketplace and Creative Center with TikTok One by April 1st, streamlining creator tools and campaign management. Learn more
  

New on LinkedIn

• LinkedIn is rolling out comment impression counts, letting users see how many views their comments receive. Read more

• LinkedIn has improved its Conversions API for easier CRM integration, boosting conversions by 31%, and extended its Revenue Attribution Report to track data for up to 365 days. Read more

• LinkedIn has introduced new video features, including full-screen vertical videos on desktop, enhanced mobile displays, and better video discovery in search results. Learn more

New on other platforms

• X has introduced two new AI tools for brands powered by Grok 3. The first, "Prefill with Grok," generates ad copy, imagery, and CTAs based on a website URL. The second, "Analyze Campaign with Grok," provides AI-powered insights to help optimize ad performance. Learn more
• YouTube has surpassed 1 billion monthly active podcast viewers and announced plans to improve ad placements starting May 12, 2025, to enhance the viewer experience. Read more

New on Meta 

• Meta has started testing Community Notes across Facebook, Instagram and Threads in the U.S. from March 18th. Read more
• Instagram is developing "Blend," a private feed of Reels recommended for you and a friend based on shared interests. Read more
• Instagram is testing AI-generated comments to suggest responses for users. Read more

New on TikTok

• TikTok has shared tips to create engaging photo posts, highlighting strong titles, storytelling, and clear calls to action. Read more
• TikTok Shop has introduced new features to give sellers more control over their operations, including customizable automated aftersales processes, flexible return policies, or PO box exclusions. Read more
  

New on YouTube

• YouTube is testing a feature that lets viewers hide end screens on videos, giving users more control over their viewing experience. Read more
• YouTube is testing a new Shorts editing display that highlights UI elements to help creators avoid placing text or stickers in obstructed areas, improving video composition. See more
  

New on other platforms

• Pinterest now labels AI-generated or modified content to improve transparency. Read more
• X has introduced new Communities timeline tabs, allowing users to organize posts by trending topics, popularity, and chronology. Read more

• LinkedIn has expanded its AI-powered Predictive Audiences, allowing advertisers to target company lists and integrate retargeting sources, improving ad performance and reducing lead costs. Read more