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Stay ahead with our 2025 social media updates and news roundup, organized by platform to provide marketers with the latest insights and trends.
| January | May | September |
| February | June | October |
| March | July | November |
| April | August | December |
New on Meta
- Meta has announced updates to its content policies, emphasizing greater freedom of expression by removing third-party fact-checking, moving to Community Notes, and simplifying guidelines. Read more
- Instagram updated its profile grid to feature vertically aligned thumbnails, aligning with Reels and vertical content trends. Highlights may soon be integrated into the grid with new tools to reorder and customize profiles. Read more
- Instagram now allows users to create 3-minute Reels, up from the previous 90-second limit. Despite this update, Instagram has advised that shorter Reels may still perform better for content engagement. See more
- Instagram's chief Adam Mosseri has revealed that watch time, likes, and sends are the key factors driving content reach in 2025. See more
- Instagram now lets users see which Reels their friends have liked or commented on, aiming to boost engagement by highlighting mutual interests. See more
New on TikTok
- President Trump has granted TikTok a 75-day extension in the U.S. Read more
- TikTok has launched an updated Video Editor as part of its Symphony creative tool, offering advanced editing features like AI avatars, auto-captions, voiceovers, and AI-generated soundtracks. Read more
New on Youtube
- YouTube now allows all users to create Shorts up to 3 minutes long, completing a phased rollout announced last October. Read more
- YouTube has introduced new experimental features for Premium users, including high-quality audio up to 256kbps, faster mobile playback speeds, and the ability to jump ahead in videos on both mobile and web. Read more
New on other platforms
- X has officially launched a dedicated video tab in the U.S., giving users quick access to its immersive video feed. This move aligns with X's push to become a "video first" platform. Read more
- Pinterest has released its second annual “Pinterest Palette” report, highlighting key color trends for 2025. Read more