BrandBastion Blog

BrandBastion discovered that hate speech, discrimination, bullying, and spam online were at an all-time high in 2020. Consumers in 2021 will not be tolerant of brands that fail to stand against racism...

2020 was a challenging year for social media marketers. We could have never predicted all that would transpire in 2020, so from one week to the other, we were left throwing our planned calendars out t...

    As the famous internet expression goes: "Haters gonna hate." So as a business, why should you be concerned about what only a handful of people are saying about your brand?

A Tale Of A Social Media Marketer Once there was a social media ad,

  Fitness, health, education, and self-improvement businesses ring in the new year with an influx of new customers, new members, and new subscribers wanting to build better versions of themselves.

Facebook and Instagram have evolved a lot over the years. Increasingly, these platforms have gone from places to talk about your day to a place for businesses to reach new customers. For Facebook adve...

In the e-commerce industry, holiday sales, on average, account for 30% of sales for the entire year. Perhaps unsurprisingly, the biggest sales occur in the Fall, due to Black Friday, Cyber Monday, Chr...

Customer service has changed quite a bit in the last decade from mostly call centers to various online platforms handling customer complaints and inquiries. Thanks to technological advancements and th...

Although we’ve all encountered it at some point in our lives, hate speech can be challenging to define. Because there is no international legal definition of the term, even the characterization of wha...