BrandBastion Blog

E-commerce is all about online activity, from the buying and selling of goods to the interactions your brand cultivates with its customers. To the benefit of the e-commerce industry, consumers have fo...

From challenge comes change. BrandBastion team members from all across the world joined the #ChooseToChallenge campaign to celebrate #IWD2021.

BrandBastion’s founder and CEO, Jenny Wolfram, led a fireside chat at this year’s Sofa Summit with Sameer Amin, Global Director Data Driven Marketing & Media at RB (Reckitt Benckiser).

Society has grappled with racial inequality and witnessed blatant discriminatory and hate-filled comments find a home in the comments section on social media. This can no longer be our reality.

Just as people have changed how we connect and engage since the pandemic, so have even the most traditional industries. The relationship between financial institutions and social media was a conservat...

Online content consumption is at an all-time high, which is great for your brand, right? 

BrandBastion found a 43.10% increase in spam and scams on brands' social accounts from 2019 to 2020, showing just how big a problem these attacks have become.

Valentine's Day is all about giving, but brands are bound to receive some love in return in the form of comments, shares, and double clicks. ❤️

BrandBastion discovered that hate speech, discrimination, bullying, and spam online were at an all-time high in 2020. Consumers in 2021 will not be tolerant of brands that fail to stand against racism...