BrandBastion Blog

Social media engagement insights, news, and tips.

14 min read

Social Media Moderation: Why It’s Essential and How To Do It [+ Free Guide]

As the famous internet expression goes: "Haters gonna hate." So as a business, why should you be concerned about what only a handful of people are saying about your brand?

12 min read

How Brands Can Actively Fight Racism and Discrimination on Social Media

As a marketer, it will come as no surprise that the time people spend online has been on the rise, especially during the pandemic. As people were forced indoors, the amount of screen time increased dr...

5 min read

How to Plan for the Holidays: The Smart Marketer's Social Media Guide

Social media is a crucial element of every marketing strategy, and this is especially true during the holiday period. The holidays are when people think about shopping for the perfect gifts and turnin...

10 min read

5 Reasons Why Your Brand Should Communicate With Emojis

Emojis have only been around since the late 1990s, but they quickly changed the way we communicate. From being used exclusively by teenagers and frowned upon in professional settings, to being named W...

8 min read

How to Use Sentiment Analysis to Optimize Your Social Media Ads

As all social media marketers know, last year Apple released an iOS 14 update that significantly impacted tracking capabilities on Facebook and Instagram, therefore affecting results across Facebook’s...

12 min read

How to Easily Monitor Every Comment You Receive on Social Media Ads

Many companies forget that when you are advertising on social media, you need to be social. Brands focus a lot on reaching audiences on social media, but they can’t always control the volume and type ...

32 min read

Why Social Media Comments Matter: 45 Surprising Statistics

  If you work in social media, you know that posting regularly isn't enough anymore. Engagement is paramount to defining success and meaningful relationships with your customers. You need to strive to...

6 min read

Why Comments Matter in the News Industry

The news industry is one of the most engaged industries on social media. Not only is the industry that has the highest post-per-week ratio, but it also receives a high number of comments.

4 Tips For Alcohol Brands to Boost Engagement on Social

Did you know that on average, beer, wine, and liquor brands have an engagement rate of 1.53% on social media, yet the most highly engaged alcohol brands have an engagement rate of 2.85%? Since the pan...

Related Posts

Content not found

Let's Talk 

BrandBastion monitors, moderates, and responds to your brand's comments on social. We take action on your brand's behalf around the clock 24/7.
Book a Meeting