BrandBastion Blog

Social media engagement insights, news, and tips.

Why Comments Matter in the E-Commerce Industry

  • by: Cassidy Armbruster
  • On: 23, Mar 2021
12 min read

Why Comments Matter in the E-Commerce Industry

E-commerce is all about online activity, from the buying and selling of goods to the interactions your brand cultivates with its customers. To the benefit of the e-commerce industry, consumers have fo...

11 min read

5 Ideas to Drive Inclusive Engagement [+ IWD '21 Brand Examples]

From challenge comes change. BrandBastion team members from all across the world joined the #ChooseToChallenge campaign to celebrate #IWD2021.

2 min read

Brand Safety in the Era of Conversational Advertising

BrandBastion’s founder and CEO, Jenny Wolfram, led a fireside chat at this year’s Sofa Summit with Sameer Amin, Global Director Data Driven Marketing & Media at RB (Reckitt Benckiser).

16 min read

16 Brands That Took Public Action Against Hate Speech on Social Media Comments

Society has grappled with racial inequality and witnessed blatant discriminatory and hate-filled comments find a home in the comments section on social media. This can no longer be our reality.

9 min read

4 Ways to Embrace Social Media in the Fintech Industry [+Examples]

Just as people have changed how we connect and engage since the pandemic, so have even the most traditional industries. The relationship between financial institutions and social media was a conservat...

Brand Safety in 2021: Trends, Trials, and Tribulations

Online content consumption is at an all-time high, which is great for your brand, right? 

11 min read

Spam and Scams on the Rise: How to Detect Them and Protect Your Brand

BrandBastion found a 43.10% increase in spam and scams on brands' social accounts from 2019 to 2020, showing just how big a problem these attacks have become.

9 min read

7 Tips to Spread Love This Valentine's Day on Social [+ Campaign Examples]

Valentine's Day is all about giving, but brands are bound to receive some love in return in the form of comments, shares, and double clicks. ❤️

15 min read

Brand Safety on Social: Is Your Brand Doing Enough?

BrandBastion discovered that hate speech, discrimination, bullying, and spam online were at an all-time high in 2020. Consumers in 2021 will not be tolerant of brands that fail to stand against racism...

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