BrandBastion Blog

Social media engagement insights, news, and tips.

2 min read

‘Tis the Season: 5 Benefits to Managing Facebook Ad Comments Effectively this Year End

Comments can be utilized to identify new sales opportunities, provide better customer service, assess the impact of campaigns, prevent public relations incidents, and understand perception of products...

7 min read

Incite's Brand Marketing Summit New York 2018 Roundup: 'Marketing is Dead: Engagement is Alive'

For this year's Brand Marketing Summit, the Incite Group made the bold statement "Marketing is Dead: Engagement is Alive." We were privileged to catch some great talks from leaders in marketing for so...

9 min read

Web Summit 2018 Lisbon Highlights - Days 1 and 2

Conference season is in full swing, and just several weeks after Advertising Week New York and Incite's Brand Marketing Summit in New York, we head to Europe - specifically Lisbon - for the annual #We...

2 min read

How to Maximize the Impact of Your Ad Campaigns this Shopping Season

For retailers, e-commerce and brick-and-mortar alike, the holiday shopping season represents the busiest season of the year. While the year end is when people are most in the mood for shopping, there ...

6 min read

The Shift to Brand Building for the Trillion-Dollar E-Commerce Industry

"A key trend we are seeing for e-commerce is investment in brand building. You can’t just keep driving direct response, but need to also put effort into brand favorability." - Nicolas Franchet, Direct...

5 min read

Do Qualitative Metrics Matter in Performance Marketing?

Coming from the world of user acquisition, I’m familiar with looking at all sorts of performance metrics from impressions and clicks to installs, conversions, and re-engagements.

Key Insights for Transport Apps Advertising on Social Media

Millions of comments are posted each day across brand ads and accounts in volumes too high for in-house teams to handle. This impacts the effectiveness of ad spend because of:

3 min read

Facebook Launches Ads for Stories: The Rise of the Story Format

Once upon a time, Snapchat was seen as a niche Millennial social networking platform.

9 min read

#KindComments: What Are Brands Doing to Curb Online Bullying and is it Enough?

Instagram and other platforms have made strides to make their platforms safer for users. Brands have also started paying attention to the need to protect their fans and customers. But is there a gap i...

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