BrandBastion Blog

Social media engagement insights, news, and tips.

6 min read

Brand Impersonation on Social Media – Its Forms and Its Threats

Brand impersonation takes place when an impostor creates a page or an account on social media pretending to be a brand, using the account to gain confidence of trusting consumers or to conduct other a...

4 min read

Volkswagen Scandal on Social Media

This week, the German car manufacturer Volkswagen found themselves in the middle of a worldwide scandal. The company has allegedly been dishonest when it comes to emissions tests performed in the Unit...

4 min read

Get and Keep the "Very Responsive to Messages" Badge on Facebook [Updated]

Updated: 6 September 2018 When Facebook rolled out the “Very Responsive to Messages” icon that pages with a rapid response rate can proudly display, there was a lot of speculation as to whether having...

3 min read

Protecting Luxury Brand-value on Social Media

Experiences are one of the most essential components of luxury brand management. To have a high brand-value, brands need to create complete experiential luxury that pulls the “few and selected” toward...

2 min read

Risks and Benefits of Social Media to Retailers

The role of social media in retail marketing has massively increased during the last 10 years. As large retailers have expanded to e-commerce to support their physical stores, the role of social media...

1 min read

How Social Media Moderation Increased Ad Performance [CASE STUDY]

When your company or brand uses moderation, you are winning for sure. However, how much are you winning exactly? While you have on-going moderation implemented, you can see from reporting what has bee...

1 min read

Office opened in Silicon Valley July 1st

BrandBastion* has established a presence in the Nordic Innovation House in Palo Alto, Silicon Valley.

4 min read

10 Sweetest Christmas Facebook Posts from Customers in 2014

At BrandBastion we process millions of comments on social media every week. Our work usually focuses on spotting the harmful comments; such as spam, defamatory comments, racism and bullying..

3 min read

How KLM Rose from the Ashes to Provide Social Customer Care

If you have been following this blog you will have noticed that we discussed Southwest Airlines yesterday and how their customer care command center was something unseen before in Social Media. It see...

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