Apparel Brands Winning at Instagram Marketing and How

Instagram has developed into an outright necessity for the fashion industry, especially brands & designers engaging in e-commerce sales. As the platform introduces new features, major players are ...

It is well established that reviews left under products on eCommerce sites can have a significant impact on conversion rates. Research shows that up to 84% of people trust online reviews as much as pe...

Jenny Wolfram, CEO and Founder of BrandBastion, sat down with Christina Peirona to discuss best social media practices and how to harness influencers at Social Media Week New York. This article was or...

This article was originally published on QSR Magazine. While a bigger digital budget may get you more eyeballs, it is creativity and a genuine understanding of the customer that will drive actual enga...

We analyzed ads from beauty box brand Ipsy to learn how beauty startups can best manage engagement to scale their subscriber base.  The beauty subscription industry is growing at a rapid pace. In 2017...

With an estimated 50 million people dining at over 200,000 fast food restaurants in the United States alone every single day, competition in the industry is fierce.

The Facebook Campaign Sentiment Analysis tool allows you to analyze one paid social campaign for free. Learn what your customers are saying across thousands of comments!

These days, a single successful ad campaign can garner thousands of social comments. These comments range from positive and negative reactions to suggestions, questions about products and features, an...

With its visual nature, Instagram has become a powerful channel for the beauty industry. Currently beauty brands receive the most interactions on Instagram, compared to all others. Benefitting from a ...