BrandBastion Blog

Social media engagement insights, news, and tips.

9 min read

Apparel Brands Winning at Instagram Marketing and How

Instagram has developed into an outright necessity for the fashion industry, especially brands & designers engaging in e-commerce sales. As the platform introduces new features, major players are ...

8 min read

How Comments Can Affect Conversions on Social Media

It is well established that reviews left under products on eCommerce sites can have a significant impact on conversion rates. Research shows that up to 84% of people trust online reviews as much as pe...

6 min read

How the Biggest Beauty Brand on Instagram Drives Performance

Jenny Wolfram, CEO and Founder of BrandBastion, sat down with Christina Peirona to discuss best social media practices and how to harness influencers at Social Media Week New York. This article was or...

7 min read

QSR Magazine: 3 Ways Fast-Food Brands Can Win on Social Media

This article was originally published on QSR Magazine. While a bigger digital budget may get you more eyeballs, it is creativity and a genuine understanding of the customer that will drive actual enga...

8 min read

How Beauty Subscription Brands Can Improve Social Engagement

We analyzed ads from beauty box brand Ipsy to learn how beauty startups can best manage engagement to scale their subscriber base.  The beauty subscription industry is growing at a rapid pace. In 2017...

7 min read

What QSR Brands Need to Know When Advertising on Social Media

With an estimated 50 million people dining at over 200,000 fast food restaurants in the United States alone every single day, competition in the industry is fierce.

3 min read

New: Free Facebook Campaign Sentiment Analysis tool for advertisers

The Facebook Campaign Sentiment Analysis tool allows you to analyze one paid social campaign for free. Learn what your customers are saying across thousands of comments!

5 min read

3 Things You Can Learn From Listening to Social Comments

These days, a single successful ad campaign can garner thousands of social comments. These comments range from positive and negative reactions to suggestions, questions about products and features, an...

How To Manage Your Instagram Engagement As A Beauty Brand

With its visual nature, Instagram has become a powerful channel for the beauty industry. Currently beauty brands receive the most interactions on Instagram, compared to all others. Benefitting from a ...

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