BrandBastion Blog

Brand impersonation takes place when an impostor creates a page or an account on social media pretending to be a brand, using the account to gain confidence of trusting consumers or to conduct other a...

This week, the German car manufacturer Volkswagen found themselves in the middle of a worldwide scandal. The company has allegedly been dishonest when it comes to emissions tests performed in the Unit...

Updated: 6 September 2018 When Facebook rolled out the “Very Responsive to Messages” icon that pages with a rapid response rate can proudly display, there was a lot of speculation as to whether having...

Experiences are one of the most essential components of luxury brand management. To have a high brand-value, brands need to create complete experiential luxury that pulls the “few and selected” toward...

The role of social media in retail marketing has massively increased during the last 10 years. As large retailers have expanded to e-commerce to support their physical stores, the role of social media...

When your company or brand uses moderation, you are winning for sure. However, how much are you winning exactly? While you have on-going moderation implemented, you can see from reporting what has bee...

BrandBastion* has established a presence in the Nordic Innovation House in Palo Alto, Silicon Valley.

At BrandBastion we process millions of comments on social media every week. Our work usually focuses on spotting the harmful comments; such as spam, defamatory comments, racism and bullying..

If you have been following this blog you will have noticed that we discussed Southwest Airlines yesterday and how their customer care command center was something unseen before in Social Media. It see...