Engagement How to increase engagement in Facebook groups: An actionable guide for brands This post explores how Facebook groups can provide brands with an untapped opportunity to drive... BrandBastion Jan 3, 2020
Trends From Town Hall to Living Room Conversations Marketers need to reconsider their short term-goals of driving clicks and think longer-term about... Crystal Cha Sep 26, 2019
E-commerce Holiday Season: Benefits of Managing Facebook Ad Comments Effectively Effective comment management can ultimately drive higher positive sentiment and conversion rates... Georgiana Stefanoaei Nov 20, 2018
Trends Brand Marketing Summit 2018: 'Marketing is Dead: Engagement is Alive' Read on for the most inspiring takeaways of this year's Brand Marketing Summit New York, curated by... Maria Moilanen Nov 9, 2018
Engagement How to Effectively Manage Engagement and Comments on Dynamic Ads There are many benefits of dynamic ads, but these also come with unique challenges, including... Bogdan Dinca Jul 27, 2018
Trends Alcohol Instagram Marketing 2018 Insights Report With stricter advertising policies and evolving customer preferences, alcohol brands need to be... Crystal Cha Jun 18, 2018
Engagement Ice Cream Advertising on Social Media The ice cream industry is rapidly changing, and with it, the way is marketed. We have analyzed over... Crystal Cha Jun 15, 2018
E-commerce Apparel Brands Winning at Instagram Marketing and How H&M, Aerie, Abercrombie and Lululemon are setting the bar high when showing how to keep an... Crystal Cha Jun 8, 2018
E-commerce How Comments Can Affect Conversions on Social Media What is being said in the comment section of your social media ads can have a significant impact on... Ben Cathcart Jun 1, 2018