BrandBastion Blog

Social media engagement insights, news, and tips.

Boost Your Online Presence with a New Year, New Me Mindset

  • by: Cassidy Armbruster
  • On: 7, Dec 2020
31 min read
31 min read

Boost Your Online Presence with a New Year, New Me Mindset

  Fitness, health, education, and self-improvement businesses ring in the new year with an influx of new customers, new members, and new subscribers wanting to build better versions of themselves.

10 min read

How to issue a private response to public comment on Facebook

Customer service has changed quite a bit in the last decade from mostly call centers to various online platforms handling customer complaints and inquiries. Thanks to technological advancements and th...

13 min read

How to Respond to Online Hate Speech: A Guide from BrandBastion

Although we’ve all encountered it at some point in our lives, hate speech can be challenging to define. Because there is no international legal definition of the term, even the characterization of wha...

8 min read

Deleting Comments Can Trigger Backlash: Here's Why Hiding is Smarter

Here’s Why Hiding Comments on Facebook and Other Social Platforms is a Better Move There are a lot of things that can end up on your social media ads that are damaging. Rude comments, lewd comments an...

How Top Challenger Brands Are Winning on Social Media

Insights on Challenger Brand Marketing Strategies that Work In July 2019, the Interactive Advertising Bureau revealed that 48% of all U.S. consumers shop from direct-to-consumer brands. Challenger bra...

14 min read

How to Drive Customer Journeys with YouTube Videos

Why and how brands can use YouTube videos more strategically In this post, we explore the role that YouTube is playing in customer journeys, how some global brands are leveraging YouTube via ads and r...

16 min read

A Fan-Based Customer Engagement Strategy: Maximizing Word of Mouth Marketing

How Brands Can Leverage Positive Comments on Social Media From Fans Positivity sells, and it’s a powerful marketing resource and customer engagement strategy. But the love left on your posts by fans h...

15 min read

4 Social Messaging Platforms to Explore in 2020

How Brands Can Leverage Social Messaging Platforms to Drive Sales and Loyalty If you’re like me, you probably have hundreds or thousands (I have 11,147) unread emails in your personal inbox. With the ...

8 min read

Handling Customer Complaints at Scale on Social Media: Tips and Best Practices

Customer complaints. They’re the type of comment no brand wants to see on its social media ads. Yet, customers are voicing out their displeasure on Facebook, Instagram, and Twitter. Such public posts ...

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