BrandBastion Blog

Social media is increasingly becoming the platform through which companies find and attract new talent. Recent surveys show that 73% of recruiters have hired a candidate through social media and 93% o...

Brand impersonation takes place when an impostor creates a page or an account on social media pretending to be a brand, using the account to gain confidence of trusting consumers or to conduct other a...

Quick Service Restaurants (QSR) receive tons of engagement on social media. The engagement varies from happy customers complimenting the restaurants on their food and service to spam and defamatory cl...

This week, the German car manufacturer Volkswagen found themselves in the middle of a worldwide scandal. The company has allegedly been dishonest when it comes to emissions tests performed in the Unit...

Updated: 6 September 2018 When Facebook rolled out the “Very Responsive to Messages” icon that pages with a rapid response rate can proudly display, there was a lot of speculation as to whether having...

Experiences are one of the most essential components of luxury brand management. To have a high brand-value, brands need to create complete experiential luxury that pulls the “few and selected” toward...

The role of social media in retail marketing has massively increased during the last 10 years. As large retailers have expanded to e-commerce to support their physical stores, the role of social media...

When your company or brand uses moderation, you are winning for sure. However, how much are you winning exactly? While you have on-going moderation implemented, you can see from reporting what has bee...

Working with social media has a lot of perks and is certainly a lot of fun, but there is no denying that a lot of stress comes with it.