How BrandBastion Optimizes Every Stage of the Buying Path On Social

In our previous post, we talked about how the nature of social media has evolved over the years to its current form, and what this means for advertisers today. The key takeaway was how social media is...

Traditionally, the consumer’s path to purchase has been most commonly described in terms of a funnel, starting from awareness to conversion and retention. However, with customers having more touchpoin...

December is here, and with it, the season when wellness and fitness brands everywhere are gearing up for their busiest month of the year - January. Year after year, the data from online searches show ...

Coming from the world of user acquisition, I’m familiar with looking at all sorts of performance metrics from impressions and clicks to installs, conversions, and re-engagements.

As every marketer knows, Instagram isn't just a place to share your latest holiday snaps or yesterday's lunch. For apparel brands in particular, it is an ideal place to build, maintain and engage with...

Facebook's Instant Games platform is now open to all developers, announced the social network at its F8 developer conference last Wednesday. The platform, which was launched in 2016, allows users to e...

In January 2017, Small Business Trends released the results of a survey of over 2,600 small-business owners, revealing that 62% of them believe Facebook ads are ineffective or missing their target.1 W...

Let’s be honest... Facebook advertising is a little bit mind-boggling. With 13 different objective types and 46+ variations of placement possibilities (and more being added daily), it’s sometimes diff...

Facebook has become an advertising channel that cannot be ignored. From 2015 to 2016 alone, Facebook advertisers grew by 50%. In 2017, the social media platform boasted over 4 million advertisers. Man...