Moderation What Dating Apps Marketing on Social Media Need to Know This blog post explores how dating apps marketing on social media can manage issues such as... Crystal Cha Feb 19, 2020
Strategy How to Drive Customer Journeys with YouTube Videos In this post, we explore why and how brands can use YouTube videos more strategically to optimize... Victor Alagbe Feb 7, 2020
Engagement Fan-Based Engagement Strategy: Maximizing Word of Mouth Marketing This post teaches social media marketers how to build a customer engagement strategy for social... Noelle Yeager Jan 28, 2020
Strategy 4 Challenges for Food Delivery Companies on Social Media To prevail in this fast-paced environment, food delivery companies need to focus on customer... Crystal Cha Jul 15, 2019
Strategy How BrandBastion Optimizes Every Stage of the Buying Path On Social Learn how each stage of the buyer's journey can be optimized on social media, and the solutions... Crystal Cha Mar 27, 2019
Strategy How Social Media has Changed the Game for Advertisers With customers having more touchpoints than ever to interact with a brand, advertisers need to... Crystal Cha Mar 7, 2019
Strategy Get Your Social Media Advertising in Shape for the New Year We analyzed social media ads from brands including ClassPass, Noom, and Equinox to see what... Crystal Cha Dec 18, 2018
Strategy Do Qualitative Metrics Matter in Performance Marketing? The line between branding (long-term) and tactical (short-term) marketing is blurring. Marketers... Patrik Lehti Oct 25, 2018
E-commerce Sell Big on Instagram: 4 Latest Features to Help Boost Conversions Make sure you are aware of the following Instagram updates and how to implement them to keep up... Ben Cathcart May 31, 2018