BrandBastion Blog

Keeping up with the social media trends as they evolve throughout 2016 is a large part of a social media marketer’s responsibilities. Knowing which platforms and tools will dominate helps ensure you a...

If real-time marketing continues to grow and expand as quickly as it did in 2015, it is safe to say that 2016 will be the year of real-time social media marketing.

Clearly, Facebook is still the dominant social network. When you consider that Facebook has 18 times as many users as its nearest competitor, and on a monthly basis, 1.31 billion of them are active on...

Social media is increasingly becoming the platform through which companies find and attract new talent. Recent surveys show that 73% of recruiters have hired a candidate through social media and 93% o...

Brand impersonation takes place when an impostor creates a page or an account on social media pretending to be a brand, using the account to gain confidence of trusting consumers or to conduct other a...

This week, the German car manufacturer Volkswagen found themselves in the middle of a worldwide scandal. The company has allegedly been dishonest when it comes to emissions tests performed in the Unit...

Updated: 6 September 2018 When Facebook rolled out the “Very Responsive to Messages” icon that pages with a rapid response rate can proudly display, there was a lot of speculation as to whether having...

Experiences are one of the most essential components of luxury brand management. To have a high brand-value, brands need to create complete experiential luxury that pulls the “few and selected” toward...

The role of social media in retail marketing has massively increased during the last 10 years. As large retailers have expanded to e-commerce to support their physical stores, the role of social media...