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Social media engagement insights, news, and tips.

7 Examples of Social Media Crisis: What Can We Learn?

  • by: Jenny Wolfram
  • On: 30, Aug 2016
3 min read
3 min read

7 Examples of Social Media Crisis: What Can We Learn?

No matter how long you’ve been working in social media without issue, the day may arrive when something goes wrong. One of the ways to prepare for a crisis is to know what other brands have done to ov...

Why Should Your Legal Team Be Involved in Your Social Media Marketing Efforts?

While you might not be aware that your legal team should be involved in your social media efforts, it is important for any brand to be implementing their team in this way in order to prevent any poten...

4 min read

4 Reasons Why Facebook's Keyword Moderation Blocklist Is Not Keeping You Safe

Back in 2011 Facebook released a Moderation Blocklist, a functionality that allows page administrators to define certain keywords that they want hidden from their page. Within a few seconds of posting...

2 min read

TechCrunch Comments Moderation Now Powered by BrandBastion

  We are excited to announce that as of June 1, 2016, TechCrunch has started using BrandBastion to power the comments moderation all across its website. All articles on TechCrunch will now be protecte...

5 min read

8 Social Media Trends for 2016

Keeping up with the social media trends as they evolve throughout 2016 is a large part of a social media marketer’s responsibilities. Knowing which platforms and tools will dominate helps ensure you a...

3 min read

5 Real-Time Trends to Watch in 2016

If real-time marketing continues to grow and expand as quickly as it did in 2015, it is safe to say that 2016 will be the year of real-time social media marketing.

4 min read

How Increasing Facebook Mobile Usage Is Changing Engagement Trends

Clearly, Facebook is still the dominant social network. When you consider that Facebook has 18 times as many users as its nearest competitor, and on a monthly basis, 1.31 billion of them are active on...

2 min read

Recruitment and Social Media - How Harmful Content Makes Talent Run

Social media is increasingly becoming the platform through which companies find and attract new talent. Recent surveys show that 73% of recruiters have hired a candidate through social media and 93% o...

6 min read

Brand Impersonation on Social Media – Its Forms and Its Threats

Brand impersonation takes place when an impostor creates a page or an account on social media pretending to be a brand, using the account to gain confidence of trusting consumers or to conduct other a...

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