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Social media engagement insights, news, and tips.

How QSR Brands Can Manage Boycotts on Social Media

  • by: Crystal Cha
  • On: 18, May 2018
8 min read
8 min read

How QSR Brands Can Manage Boycotts on Social Media

Last month, Starbucks trended on Twitter for all the wrong reasons, with many people calling for a boycott of the brand. 

9 min read

How Silicon Valley Is Stepping Up in the Online Terror Takedown

This article was originally published by BrandBastion CEO Jenny Wolfram in Adweek.

Bots, Spam, and Scams: Big Social Media Villains and How to Fight Them

This article was originally published by BrandBastion CEO Jenny Wolfram in Adweek.

Beauty and the Bots – Can A.I. Satisfy Hungry Instagram Audiences?

This article was originally published by BrandBastion CEO Jenny Wolfram in AW360.

7 min read

9 Social Media Mistakes To Watch Out For When Running Ads

Putting together big marketing campaigns is not an easy task, be it for a new product launch, a sale or anything else. You can plan every single moment and still something might go wrong. The Internet...

7 min read

This Type of Content on Social Media Can Be Harmful to Your Brand

With the announcement of Facebook’s core focus area of 2018, the question of the quality of social media content, campaigns, and comments is more relevant than ever. One of the ways brands can easily ...

9 min read

What Does the Youtube Ads Crisis Mean For Facebook Advertisers?

In a surprising twist of events, YouTube managed to find itself in hot water not once, but twice in 2017. This time, it was discovered that many of the videos of children performing normal activities ...

3 min read

A Swiss Defamation Case Sets the Standards for Online Accountability

No longer can a person go online and post hateful comments and derogatory statements anonymously. What you say online follows you and it is not forgotten. A Swiss man learned this lesson the hard way ...

3 min read

How to Prepare for a Trump PR Crisis

Companies can face all sorts of crises from financial to technological, but it now seems that 2017 has created a new category: the Trump crisis.

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