BrandBastion Blog

Removing harmful comments, reacting promptly to threats, and providing a great customer experience on social media is increasingly important in achieving both brand and performance goals. When it come...

Instagram and other platforms have made strides to make their platforms safer for users. Brands have also started paying attention to the need to protect their fans and customers. But is there a gap i...

In 2014, most of the the world’s biggest publishers abandoned onsite comments due to abuse by trolls, spammers, and scammers. These types of harmful comments were causing tremendous noise and distract...

Jenny Wolfram, CEO and Founder of BrandBastion, sat down with Christina Peirona to discuss best social media practices and how to harness influencers at Social Media Week New York. This article was or...

Last month, Starbucks trended on Twitter for all the wrong reasons, with many people calling for a boycott of the brand. 

This article was originally published by BrandBastion CEO Jenny Wolfram in Adweek.

This article was originally published by BrandBastion CEO Jenny Wolfram in Adweek.

This article was originally published by BrandBastion CEO Jenny Wolfram in AW360.

Putting together big marketing campaigns is not an easy task, be it for a new product launch, a sale or anything else. You can plan every single moment and still something might go wrong. The Internet...