BrandBastion Blog

Last month, Starbucks trended on Twitter for all the wrong reasons, with many people calling for a boycott of the brand. 

This article was originally published by BrandBastion CEO Jenny Wolfram in Adweek.

This article was originally published by BrandBastion CEO Jenny Wolfram in Adweek.

This article was originally published by BrandBastion CEO Jenny Wolfram in AW360.

Putting together big marketing campaigns is not an easy task, be it for a new product launch, a sale or anything else. You can plan every single moment and still something might go wrong. The Internet...

With the announcement of Facebook’s core focus area of 2018, the question of the quality of social media content, campaigns, and comments is more relevant than ever. One of the ways brands can easily ...

In a surprising twist of events, YouTube managed to find itself in hot water not once, but twice in 2017. This time, it was discovered that many of the videos of children performing normal activities ...

No longer can a person go online and post hateful comments and derogatory statements anonymously. What you say online follows you and it is not forgotten. A Swiss man learned this lesson the hard way ...

Companies can face all sorts of crises from financial to technological, but it now seems that 2017 has created a new category: the Trump crisis.