BrandBastion Blog

Social media engagement insights, news, and tips.

Specialized Comment Management Vs. Basic Filtering Tools

  • by: Crystal Cha
  • On: 13, Mar 2019
4 min read
4 min read

Specialized Comment Management Vs. Basic Filtering Tools

Removing harmful comments, reacting promptly to threats, and providing a great customer experience on social media is increasingly important in achieving both brand and performance goals. When it come...

9 min read

#KindComments: What Are Brands Doing to Curb Online Bullying and is it Enough?

Instagram and other platforms have made strides to make their platforms safer for users. Brands have also started paying attention to the need to protect their fans and customers. But is there a gap i...

1 min read

How TechCrunch Enabled Real Conversations

In 2014, most of the the world’s biggest publishers abandoned onsite comments due to abuse by trolls, spammers, and scammers. These types of harmful comments were causing tremendous noise and distract...

How the Biggest Beauty Brand on Instagram Drives Performance

Jenny Wolfram, CEO and Founder of BrandBastion, sat down with Christina Peirona to discuss best social media practices and how to harness influencers at Social Media Week New York. This article was or...

8 min read

How QSR Brands Can Manage Boycotts on Social Media

Last month, Starbucks trended on Twitter for all the wrong reasons, with many people calling for a boycott of the brand. 

9 min read

How Silicon Valley Is Stepping Up in the Online Terror Takedown

This article was originally published by BrandBastion CEO Jenny Wolfram in Adweek.

Bots, Spam, and Scams: Big Social Media Villains and How to Fight Them

This article was originally published by BrandBastion CEO Jenny Wolfram in Adweek.

Beauty and the Bots – Can A.I. Satisfy Hungry Instagram Audiences?

This article was originally published by BrandBastion CEO Jenny Wolfram in AW360.

7 min read

9 Social Media Mistakes To Watch Out For When Running Ads

Putting together big marketing campaigns is not an easy task, be it for a new product launch, a sale or anything else. You can plan every single moment and still something might go wrong. The Internet...

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