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As Facebook proceeds to drive organic reach into oblivion, advertisers continue to invest more into paid engagement. Ad spending on Facebook has been increasing by 74% (!) year over year. eMarketer fo...

  Over the holiday season, many social media and community managers have the privilege of taking time off from their normal routine of posting, moderating and responding to comments on social media ch...

Twitter is an important platform for customer service, since many customers use it as an immediate way to reach out to a brand whenever they face an issue with their product or service.

Clearly, Facebook is still the dominant social network. When you consider that Facebook has 18 times as many users as its nearest competitor, and on a monthly basis, 1.31 billion of them are active on...

It is a fact that social media managers need a variety of skills to get the job done. This fast paced and ever changing role requires evolving skills every year.

Brand impersonation takes place when an impostor creates a page or an account on social media pretending to be a brand, using the account to gain confidence of trusting consumers or to conduct other a...

This week, the German car manufacturer Volkswagen found themselves in the middle of a worldwide scandal. The company has allegedly been dishonest when it comes to emissions tests performed in the Unit...