How To Increase Customer Engagement With Facebook Groups

Actionable tips and ideas on how brands can improve customer engagement on Facebook In 2017, Facebook groups became a central part of Facebook’s new mission to "bring the world closer together". Accor...

The evolution of Facebook engagement is coming full circle Imagine customers calling your company hotline just to say “I love your product!” or copying your customer service agents into an email threa...

If you’ve worked with social media before, you probably already know that negative comments and unchecked trolling and spamming hurts brands and sales. But quantifying that impact can be a little hard...

By Christine Göös, Head of Content at Smartly.io Note: This post was originally published on the Smartly.io blog How can brand advertisers measure favorability and understand what content is resonatin...

Comments can be utilized to identify new sales opportunities, provide better customer service, assess the impact of campaigns, prevent public relations incidents, and understand perception of products...

For this year's Brand Marketing Summit, the Incite Group made the bold statement "Marketing is Dead: Engagement is Alive." We were privileged to catch some great talks from leaders in marketing for so...

Dynamic ads arm advertisers with the power to promote large inventories at scale, which in turn, drives higher ROAS.

With stricter advertising policies and evolving customer preferences for more premium, healthy, and low-calorie drink options, alcohol brands need to keep up with changing trends to ensure their adver...

With the rise of diabetes and growing awareness of lactose-intolerance and veganism, consumers are demanding healthier ice cream options. The industry is rapidly changing, and with it, the way ice cre...