BrandBastion Blog

E-commerce is all about online activity, from the buying and selling of goods to the interactions your brand cultivates with its customers. To the benefit of the e-commerce industry, consumers have fo...

Insights on Challenger Brand Marketing Strategies that Work In July 2019, the Interactive Advertising Bureau revealed that 48% of all U.S. consumers shop from direct-to-consumer brands. Challenger bra...

Comments can be utilized to identify new sales opportunities, provide better customer service, assess the impact of campaigns, prevent public relations incidents, and understand perception of products...

For retailers, e-commerce and brick-and-mortar alike, the holiday shopping season represents the busiest season of the year. While the year end is when people are most in the mood for shopping, there ...

"A key trend we are seeing for e-commerce is investment in brand building. You can’t just keep driving direct response, but need to also put effort into brand favorability." - Nicolas Franchet, Direct...

BrandBastion, an official Instagram partner, has released a new study revealing modern day issues surrounding apparel advertising on Instagram. By pulling in and classifying user engagement posted on ...

Instagram has developed into an outright necessity for the fashion industry, especially brands & designers engaging in e-commerce sales. As the platform introduces new features, major players are cons...

It is well established that reviews left under products on eCommerce sites can have a significant impact on conversion rates. Research shows that up to 84% of people trust online reviews as much as pe...

As every marketer knows, Instagram isn't just a place to share your latest holiday snaps or yesterday's lunch. For apparel brands in particular, it is an ideal place to build, maintain and engage with...