4 Tips For Alcohol Brands to Boost Engagement on Social

Did you know that on average, beer, wine, and liquor brands have an engagement rate of 1.53% on social media, yet the most highly engaged alcohol brands have an engagement rate of 2.85%? Since the pan...

It’s estimated that 17% of goods will be bought online in 2021, almost double that of 2016. In 2020, many industries could barely stay afloat, yet the e-commerce industry saw more growth annually than...

E-commerce is all about online activity, from the buying and selling of goods to the interactions your brand cultivates with its customers. To the benefit of the e-commerce industry, consumers have fo...

With mobile becoming indispensable and our amplified desire to be constantly connected, it’s no wonder that the ‘mobile-only’ generation is on the rise. Its role as the force at the center of our digi...

Comments can be utilized to identify new sales opportunities, provide better customer service, assess the impact of campaigns, prevent public relations incidents, and understand perception of products...

For retailers, e-commerce and brick-and-mortar alike, the holiday shopping season represents the busiest season of the year. While the year end is when people are most in the mood for shopping, there ...

"A key trend we are seeing for e-commerce is investment in brand building. You can’t just keep driving direct response, but need to also put effort into brand favorability." - Nicolas Franchet, Direct...

Instagram has developed into an outright necessity for the fashion industry, especially brands & designers engaging in e-commerce sales. As the platform introduces new features, major players are ...

It is well established that reviews left under products on eCommerce sites can have a significant impact on conversion rates. Research shows that up to 84% of people trust online reviews as much as pe...