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Holiday Season: Benefits of Managing Facebook Ad Comments Effectively
Comments can be utilized to identify new sales opportunities, provide better customer ...
Brand Marketing Summit 2018: 'Marketing is Dead: Engagement is Alive'
For this year's Brand Marketing Summit, the Incite Group made the bold statement ...
Web Summit 2018 Lisbon: Days 1 and 2 Highlights
Conference season is in full swing, and just several weeks after Advertising Week New ...
How to Maximize the Impact of Your Ad Campaigns this Shopping Season
For retailers, e-commerce and brick-and-mortar alike, the holiday shopping season ...
Brand Building for the Trillion-Dollar E-Commerce Industry
"A key trend we are seeing for e-commerce is investment in brand building. You can’t just ...
Do Qualitative Metrics Matter in Performance Marketing?
Coming from the world of user acquisition, I’m familiar with looking at all sorts of ...
Facebook Launches Ads for Stories: The Rise of the Story Format
Once upon a time, Snapchat was seen as a niche Millennial social networking platform.
#KindComments: What Are Brands Doing to Curb Online Bullying?
Instagram and other platforms have made strides to make their platforms safer for users. ...
One Simple Way to Retain Subscribers and Keep Them Happy
What is the one simple thing that can: Increase positive sentiment towards your brand by ...