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BrandBastion Blog

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11/29/18 7:25 AM7 min read

Web Summit 2018 Lisbon: Days 3 and 4 Highlights

After a very exciting first two days at Web Summit Lisbon 2018, which gathered over ...

11/20/18 4:03 AM< 1 min read

3 Shifts for Entertainment Advertisers in the Age of Mobile

Audiences nowadays have more choice and distractions than ever before, and producers need ...

11/20/18 3:58 AM2 min read

Holiday Season: Benefits of Managing Facebook Ad Comments Effectively

Comments can be utilized to identify new sales opportunities, provide better customer ...

11/9/18 7:04 AM5 min read

Brand Marketing Summit 2018: 'Marketing is Dead: Engagement is Alive'

For this year's Brand Marketing Summit, the Incite Group made the bold statement ...

11/7/18 5:48 AM7 min read

Web Summit 2018 Lisbon: Days 1 and 2 Highlights

Conference season is in full swing, and just several weeks after Advertising Week New ...

10/31/18 8:01 AM1 min read

How to Maximize the Impact of Your Ad Campaigns this Shopping Season

For retailers, e-commerce and brick-and-mortar alike, the holiday shopping season ...

10/30/18 8:04 AM4 min read

Brand Building for the Trillion-Dollar E-Commerce Industry

"A key trend we are seeing for e-commerce is investment in brand building. You can’t just ...

10/25/18 6:35 AM4 min read

Do Qualitative Metrics Matter in Performance Marketing?

Coming from the world of user acquisition, I’m familiar with looking at all sorts of ...

10/17/18 5:37 AM2 min read

Facebook Launches Ads for Stories: The Rise of the Story Format

Once upon a time, Snapchat was seen as a niche Millennial social networking platform.

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