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BrandBastion Blog

Subscribe for monthly updates on social media trends, brand stories, BrandBastion news, and holiday prep tips.

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11/20/18 4:03 AM< 1 min read

3 Shifts for Entertainment Advertisers in the Age of Mobile

Audiences nowadays have more choice and distractions than ever before, and producers need ...
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11/20/18 3:58 AM2 min read

Holiday Season: Benefits of Managing Facebook Ad Comments Effectively

Comments can be utilized to identify new sales opportunities, provide better customer ...
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11/9/18 7:04 AM5 min read

Brand Marketing Summit 2018: 'Marketing is Dead: Engagement is Alive'

For this year's Brand Marketing Summit, the Incite Group made the bold statement ...
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11/7/18 5:48 AM7 min read

Web Summit 2018 Lisbon: Days 1 and 2 Highlights

Conference season is in full swing, and just several weeks after Advertising Week New ...
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10/31/18 8:01 AM1 min read

How to Maximize the Impact of Your Ad Campaigns this Shopping Season

For retailers, e-commerce and brick-and-mortar alike, the holiday shopping season ...
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10/30/18 8:04 AM4 min read

Brand Building for the Trillion-Dollar E-Commerce Industry

"A key trend we are seeing for e-commerce is investment in brand building. You can’t just ...
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10/25/18 6:35 AM4 min read

Do Qualitative Metrics Matter in Performance Marketing?

Coming from the world of user acquisition, I’m familiar with looking at all sorts of ...
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10/17/18 5:37 AM2 min read

Facebook Launches Ads for Stories: The Rise of the Story Format

Once upon a time, Snapchat was seen as a niche Millennial social networking platform.
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10/12/18 8:35 AM6 min read

#KindComments: What Are Brands Doing to Curb Online Bullying?

Instagram and other platforms have made strides to make their platforms safer for users. ...
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