BrandBastion Blog

Social media engagement insights, news, and tips.

8 New Books to Fix Your Marketing Strategy Before 2018

  • by: BrandBastion Blog
  • On: 12, Jan 2017
8 min read
8 min read

8 New Books to Fix Your Marketing Strategy Before 2018

The way we communicate with customers has changed and continues to change every day. As marketers our primary tools are social media and the internet, and in the last year, copious amounts of informat...

3 min read

The Marketeer's Out of Office Checklist

The holidays are here and that means everyone is in high gear until it’s time to take that much needed time off. But what needs to be done before leaving the office for vacation?  

6 min read

Two Things Brands Need to Know When Advertising on Instagram

A few weeks ago Instagram announced that there are 500,000 active advertisers on its platform. Furthermore, 1.5 million businesses have converted to a business profile since the launch of Instagram Bu...

3 min read

5 Proven Strategies to Successfully Promote Your Social Media Content

Creating great content is a significant part of social media management, but in order for it to make an impact, it needs to be promoted and viewed by your target market.

4 min read

7 Examples of Social Media Crisis: What Can We Learn?

No matter how long you’ve been working in social media without issue, the day may arrive when something goes wrong. One of the ways to prepare for a crisis is to know what other brands have done to ov...

3 min read

Why Involving The Legal Team In Your Social Media Marketing Efforts?

While you might not be aware that your legal team should be involved in your social media efforts, it is important for any brand to be implementing their team in this way in order to prevent any poten...

5 min read

11 Social Media Tactics To Help Your Brand Stand Out In 2016

5 min read

5 Things Brands Should Do When Approaching Influencers

Social influence marketing has become a vital part of most social media marketing campaigns over the past few years. A report by Tomoson found that businesses are making $6.50 for every $1 spent on in...

4 min read

Volkswagen Scandal on Social Media

This week, the German car manufacturer Volkswagen found themselves in the middle of a worldwide scandal. The company has allegedly been dishonest when it comes to emissions tests performed in the Unit...

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