8 New Books to Fix Your Marketing Strategy Before 2018

The way we communicate with customers has changed and continues to change every day. As marketers our primary tools are social media and the internet, and in the last year, copious amounts of informat...

The holidays are here and that means everyone is in high gear until it’s time to take that much needed time off. But what needs to be done before leaving the office for vacation?  

A few weeks ago Instagram announced that there are 500,000 active advertisers on its platform. Furthermore, 1.5 million businesses have converted to a business profile since the launch of Instagram Bu...

Creating great content is a significant part of social media management, but in order for it to make an impact, it needs to be promoted and viewed by your target market.

No matter how long you’ve been working in social media without issue, the day may arrive when something goes wrong. One of the ways to prepare for a crisis is to know what other brands have done to ov...

While you might not be aware that your legal team should be involved in your social media efforts, it is important for any brand to be implementing their team in this way in order to prevent any poten...

Social influence marketing has become a vital part of most social media marketing campaigns over the past few years. A report by Tomoson found that businesses are making $6.50 for every $1 spent on in...

This week, the German car manufacturer Volkswagen found themselves in the middle of a worldwide scandal. The company has allegedly been dishonest when it comes to emissions tests performed in the Unit...