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How Social Media has Changed the Game for Advertisers
Traditionally, the consumer’s path to purchase has been most commonly described in terms ...
Get Your Social Media Advertising in Shape for the New Year
December is here, and with it, the season when wellness and fitness brands everywhere are ...
Do Qualitative Metrics Matter in Performance Marketing?
Coming from the world of user acquisition, I’m familiar with looking at all sorts of ...
Sell Big on Instagram: 4 Latest Features to Help Boost Conversions
As every marketer knows, Instagram isn't just a place to share your latest holiday snaps ...
4 Benefits of the New Instant Games Update for Developers
Facebook's Instant Games platform is now open to all developers, announced the social ...
7 Key Elements Behind Sales-Driving Facebook Ads
In January 2017, Small Business Trends released the results of a survey of over 2,600 ...
8 Types of Facebook Ads for Different Marketing Objectives
Let’s be honest... Facebook advertising is a little bit mind-boggling. With 13 different ...
3 Things You May Be Doing Wrong When Advertising on Facebook
Facebook has become an advertising channel that cannot be ignored. From 2015 to 2016 ...
8 New Books to Fix Your Marketing Strategy Before 2018
The way we communicate with customers has changed and continues to change every day. As ...