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Q&A: In Conversation With The Biggest Beauty Brand on Instagram

  • by: BrandBastion Blog
  • On: 12, Jun 2018
15 min read
15 min read

Q&A: In Conversation With The Biggest Beauty Brand on Instagram

The former ED of Global Consumer Marketing for MAC Cosmetics, Christina Peirona, shares her thoughts on engaging a global influencer network, how listening to consumers on social led to the creation o...

6 min read

How the Biggest Beauty Brand on Instagram Drives Performance

Jenny Wolfram, CEO and Founder of BrandBastion, sat down with Christina Peirona to discuss best social media practices and how to harness influencers at Social Media Week New York. This article was or...

8 min read

How Beauty Subscription Brands Can Improve Social Engagement

We analyzed ads from beauty box brand Ipsy to learn how beauty startups can best manage engagement to scale their subscriber base.  The beauty subscription industry is growing at a rapid pace. In 2017...

1 min read

Infographic: How should Beauty Brands deal with Animal Testing comments on Social Media?

  Speak to one of our beauty industry experts today! Email sayhello@brandbastion.com or

9 min read

What Are The Most Innovative Beauty Brands Doing On Instagram?

With over 200 million daily active users, Instagram has become one of the most popular social networks worldwide and a valuable space for brands to connect with consumers. The beauty industry has jump...

7 min read

Beauty Brands Who Made Expert Use of Social Media at NYFW

New York Fashion Week took the Big Apple by storm from February 9 - 17. Social media was buzzing as headlines were made. Outfits making political statements could be seen at every corner, and Hillary ...

3 min read

Beauty Brands on Instagram: Challenges and Opportunities

With 500 million active monthly users, up-and-coming social platform Instagram is a leading channel for beauty brands to reach customers. What are the challenges and opportunities facing such brands o...

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