Q&A: In Conversation With The Biggest Beauty Brand on Instagram

The former ED of Global Consumer Marketing for MAC Cosmetics, Christina Peirona, shares her thoughts on engaging a global influencer network, how listening to consumers on social led to the creation o...

Jenny Wolfram, CEO and Founder of BrandBastion, sat down with Christina Peirona to discuss best social media practices and how to harness influencers at Social Media Week New York. This article was or...

We analyzed ads from beauty box brand Ipsy to learn how beauty startups can best manage engagement to scale their subscriber base.  The beauty subscription industry is growing at a rapid pace. In 2017...

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With over 200 million daily active users, Instagram has become one of the most popular social networks worldwide and a valuable space for brands to connect with consumers. The beauty industry has jump...

New York Fashion Week took the Big Apple by storm from February 9 - 17. Social media was buzzing as headlines were made. Outfits making political statements could be seen at every corner, and Hillary ...

With 500 million active monthly users, up-and-coming social platform Instagram is a leading channel for beauty brands to reach customers. What are the challenges and opportunities facing such brands o...