BrandBastion Blog

Social media engagement insights, news, and tips.

The Role of Mobile in the Beauty Industry

  • by: Sarah-Ann Yong
  • On: 15, Oct 2019
12 min read
12 min read

The Role of Mobile in the Beauty Industry

With mobile becoming indispensable and our amplified desire to be constantly connected, it’s no wonder that the ‘mobile-only’ generation is on the rise. Its role as the force at the center of our digi...

7 min read

Get Your Social Media Advertising in Shape for the New Year

December is here, and with it, the season when wellness and fitness brands everywhere are gearing up for their busiest month of the year - January. Year after year, the data from online searches show ...

14 min read

Q&A: In Conversation With The Biggest Beauty Brand on Instagram

The former ED of Global Consumer Marketing for MAC Cosmetics, Christina Peirona, shares her thoughts on engaging a global influencer network, how listening to consumers on social led to the creation o...

How the Biggest Beauty Brand on Instagram Drives Performance

Jenny Wolfram, CEO and Founder of BrandBastion, sat down with Christina Peirona to discuss best social media practices and how to harness influencers at Social Media Week New York. This article was or...

7 min read

How Beauty Subscription Brands Can Improve Social Engagement

We analyzed ads from beauty box brand Ipsy to learn how beauty startups can best manage engagement to scale their subscriber base.  The beauty subscription industry is growing at a rapid pace. In 2017...

Beauty and the Bots – Can A.I. Satisfy Hungry Instagram Audiences?

This article was originally published by BrandBastion CEO Jenny Wolfram in AW360.

Infographic: How should Beauty Brands deal with Animal Testing comments on Social Media?

  Speak to one of our beauty industry experts today! Email sayhello@brandbastion.com or

9 min read

What Are The Most Innovative Beauty Brands Doing On Instagram?

With over 200 million daily active users, Instagram has become one of the most popular social networks worldwide and a valuable space for brands to connect with consumers. The beauty industry has jump...

9 min read

How To Manage Your Instagram Engagement As A Beauty Brand

With its visual nature, Instagram has become a powerful channel for the beauty industry. Currently beauty brands receive the most interactions on Instagram, compared to all others. Benefitting from a ...

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