BrandBastion Blog

Shifting taste preferences from beer to hard liquor, growing health concerns leading to the rise of low-calorie and alcohol-free beer, premiumization, and cannabis-infused beverages are some of the to...

Free Online Marketing Courses to Sharpen Your Skills While Staying At Home As the world continues to stay at home while finding sustainable solutions to the COVID-19 pandemic, many people are finding ...

As the world stays at home, what does this mean for streaming services? While industries around the world grapple with the impact of COVID-19, the streaming market is seeing a big rise in demand. As m...

The unprecedented situation caused by COVID-19 (Coronavirus) presents an unusual opportunity for companies to reinforce - or destroy - customer goodwill and brand perception. Listening to what custome...

Is all profanity created equal? For brands on social media, the answer is most likely no. Brand safety today is a major concern for advertisers spending millions in online advertising. As the concern ...

Here’s Why Hiding Comments on Facebook and Other Social Platforms is a Better Move There are a lot of things that can end up on your social media ads that are damaging. Rude comments, lewd comments an...

Insights on Challenger Brand Marketing Strategies that Work In July 2019, the Interactive Advertising Bureau revealed that 48% of all U.S. consumers shop from direct-to-consumer brands. Challenger bra...

From fraud prevention, to community safety, and the protection of personal information; these are the three common challenges faced by dating apps marketing on social Dating apps are maturing in usage...

Why and how brands can use YouTube videos more strategically In this post, we explore the role that YouTube is playing in customer journeys, how some global brands are leveraging YouTube via ads and r...