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How to Maximize the Impact of Your Ad Campaigns this Shopping Season
For retailers, e-commerce and brick-and-mortar alike, the holiday shopping season ...
Brand Building for the Trillion-Dollar E-Commerce Industry
"A key trend we are seeing for e-commerce is investment in brand building. You can’t just ...
Do Qualitative Metrics Matter in Performance Marketing?
Coming from the world of user acquisition, I’m familiar with looking at all sorts of ...
Facebook Launches Ads for Stories: The Rise of the Story Format
Once upon a time, Snapchat was seen as a niche Millennial social networking platform.
#KindComments: What Are Brands Doing to Curb Online Bullying?
Instagram and other platforms have made strides to make their platforms safer for users. ...
One Simple Way to Retain Subscribers and Keep Them Happy
What is the one simple thing that can: Increase positive sentiment towards your brand by ...
How to Get Verified on Instagram
For the longest time, Instagram users have searched the web to find information on how to ...
How to Effectively Manage Engagement and Comments on Dynamic Ads
Dynamic ads arm advertisers with the power to promote large inventories at scale, which ...
Ad Transparency Comes to Facebook and Twitter
In the wake of Cambridge Analytica, social media platforms have been pressured to provide ...