BrandBastion Blog

This article was first published in QSR Magazine.

Last month, Starbucks trended on Twitter for all the wrong reasons, with many people calling for a boycott of the brand. 

This article was originally published on QSR Magazine. While a bigger digital budget may get you more eyeballs, it is creativity and a genuine understanding of the customer that will drive actual enga...

With an estimated 50 million people dining at over 200,000 fast food restaurants in the United States alone every single day, competition in the industry is fierce.