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4 Tips For Alcohol Brands to Boost Engagement on Social

  • by: Cassidy Armbruster
  • On: 7, Jun 2021
6 min read
6 min read

4 Tips For Alcohol Brands to Boost Engagement on Social

Did you know that on average, beer, wine, and liquor brands have an engagement rate of 1.53% on social media, yet the most highly engaged alcohol brands have an engagement rate of 2.85%? Since the pan...

11 min read

11 Trends to Watch for Alcoholic Beverage Marketing

Shifting taste preferences from beer to hard liquor, growing health concerns leading to the rise of low-calorie and alcohol-free beer, premiumization, and cannabis-infused beverages are some of the to...

9 min read

Why Comments Matter in the Entertainment Industry

Engagement on ads and organic is paramount for brands, especially in the entertainment industry where engagement is huge, ad spend is high, and so is competition. In fact, according to Statista, Media...

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Why Comments On Your Brand’s YouTube Channel Matter

Whether you’re a fitness brand, gaming brand, retail brand, or B2B brand, your audience is browsing on YouTube. YouTube is the 2nd most popular social media platform. 74% of adults in the US use YouTu...

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Emojis and Your Brand: How to Interpret Them and the Benefits of Using Them

Emojis have barely been around for 20 years, but they have quickly changed the way we communicate. From being used exclusively by teenagers and frowned upon in professional settings, to being named Wo...

9 min read

Why and How Should Brands Respond to Customers on Social Media?

Responding to customers on social media can be a terrifying thought for even the most seasoned marketers. One misstep can easily get amplified. At the same time, brands can drive positive brand percep...

11 min read

Why Comments Matter to PR Teams

Comments indicate more than your PR team might suppose. They can help you avoid and prepare for a PR crisis, understand your audience better, and uncover new PR ideas to boost your company’s reputatio...

How to Grow Your DTC Business At Scale Without Compromising Top-Tier Customer Service

It’s estimated that 17% of goods will be bought online in 2021, almost double that of 2016. In 2020, many industries could barely stay afloat, yet the e-commerce industry saw more growth annually than...

How To Set Up Community Guidelines On Social Media

When was the last time you updated your community guidelines and social media moderation policies? With “hate speech” and “fake news” being buzzwords of the day, perhaps it’s time to think about how t...

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