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Jenny Wolfram2/19/15 3:40 AM1 min read

Social Media Never Sleeps, but That Doesn't Mean You Shouldn’t


As a social media manager, you work around the clock. Social media doesn’t stop when you check out at 5 pm. Customers won’t stop commenting or posting on your social media pages once you leave your desk. And a social media crisis can occur at any hour of the day - regardless of your personal schedule. A successful social media manager understands the responsibility and commitment in maintaining an online community, however this doesn't mean that she must sacrifice her health. 

According to a study published in the journal Organizational Behavior and Human Decision Processes, checking your phone after 9 pm for work-related purposes can cause sleep deprivation and harm your job productivity the following day. 

Always “being on” is not necessarily a good thing for your company or for your health. Not getting enough shutter eye will cut down on your work productivity and it can even cause you to fall victim to burnout. According to the National Sleep Foundation, only 40 percent of Americans get enough sleep on most nights and a commonly cited reason is smartphone usage for work.

There is nonetheless, a solution to this problem - you can keep both your health and your online communities safe from any harm or risks. This can be done by employing a social media moderation company like BrandBastion to watch over your social media properties 24/7. Setting up a moderation solution enables you to disconnect from work without any worries and finally get some zzz.