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Black Friday

Black Friday, the day after Thanksgiving, has emerged as a significant shopping event that businesses across various industries eagerly anticipate. It presents a remarkable opportunity for companies to boost their sales, engage with customers, and showcase their products or services.

This blog post has 40 ad examples for different industries to inspire your next Black Friday marketing campaigns.


What is Black Friday?

Black Friday is a popular shopping event that takes place on the Friday following Thanksgiving. Black Friday is an important day during the busy Holiday Season. It is known for its in-store sales and shopping frenzy.

Black Friday centers around both brick-and-mortar stores and online shopping. Shoppers can explore deals in stores and online, compare prices, read reviews, and purchase items to kick-start their holiday shopping.

On Black Friday, businesses implement sales-focused marketing strategies and offer exclusive deals to shoppers.


The history behind Black Friday

The term "Black Friday" has a fascinating history that dates back several decades. While its exact origins remain somewhat debated, the concept of Black Friday as we know it today can be traced back to the 1950s.

The term "Black Friday" as a shopping day was first used in Philadelphia. Initially, the term was associated with the chaotic and disruptive nature of the day, as hordes of shoppers flooded the city streets and caused traffic jams. It was coined by the Philadelphia police in the late 1950s to describe the overwhelming influx of visitors and the challenges they faced in maintaining order.

As the years went by, the term "Black Friday" gained traction and spread beyond Philadelphia. Retailers across the United States started to embrace the phrase and associated it with the beginning of the holiday shopping season. They saw it as an opportunity to turn their financial records from red (indicating losses) to black (indicating profits).


Black Friday and Cyber Monday:

While Black Friday remained synonymous with in-store shopping for decades, the rise of e-commerce and online shopping led to the emergence of Cyber Monday. Cyber Monday occurs on the Monday after Black Friday and focuses on online deals. It offers consumers a chance to continue their bargain-hunting spree from the comfort of their homes.

Together, Black Friday and Cyber Monday have become a weekend-long retail extravaganza, with retailers and online platforms offering irresistible discounts, exclusive promotions, and limited-time deals to cater to both in-store and online shoppers.


When to Start Running Your Black Friday Social Media Campaigns:

Planning and timing are crucial when it comes to running successful Black Friday social media campaigns. It's advisable to start running your Black Friday social media campaigns at least a couple of weeks before the actual event. By building anticipation, offering early bird deals, and aligning with your target audience's online habits, you can maximize your campaign's impact.

To improve your campaign's effectiveness, you can consider the following factors when determining the ideal start time:

  1. Build Anticipation. To create excitement and anticipation among your audience, it's wise to start teasing your Black Friday promotions well in advance. Typically, brands begin their Black Friday social media campaigns at least two to three weeks before the actual event. This early start allows you to pique interest, generate curiosity, and build anticipation among your followers.
  2. Early Bird Offers and Exclusive Previews. Consider offering early bird deals or exclusive previews of your Black Friday discounts to your loyal social media followers. Starting your campaigns early gives you the opportunity to reward your audience and encourage them to stay tuned for more updates.
  3. Be Mindful of Your Target Audience. Understanding your target audience's behaviors is crucial in determining when to start your Black Friday social media campaign. Research their online habits, including when they are most active on social media platforms. This way, you can launch your campaign when your target audience is most likely to be receptive to your messaging.
  4. Competitor Analysis. Monitoring your competitors' activities and strategies can provide valuable insights into when to start your Black Friday social media campaigns. Keep an eye on their social media posts, promotions, and announcements. If they start early, it might be beneficial for you to do the same or even begin slightly earlier to stay ahead of the competition.
  5. Email Marketing Integration: Consider leveraging your email marketing strategy in conjunction with your social media campaigns. Try to understand when your subscribers are opening and clicking more on your Black Friday emails. This will help you determine better when to start your social media campaigns.
  6. Analyze Past Performance. If you have previous data from Black Friday campaigns, analyze it to determine the optimal timing for your social media initiatives. Identify trends and patterns in engagement and conversion rates to pinpoint the timeframes that yielded the best results. This data-driven approach will help you make informed decisions about when to kickstart your Black Friday social media campaigns.


40 Best Black Friday Social Media Campaigns

Let's now look at Black Friday's social media posts. Brands in various industries utilize this shopping frenzy to connect with their audience, generate excitement, and boost sales. Here are 40 real-life examples from different sectors:


Retail Industry:

Retailers, both online and brick-and-mortar, have embraced this day as a prime opportunity to share their Black Friday deals. Through captivating social media campaigns, they create a sense of urgency and build anticipation leading up to the big day. They also share early-access deals, great discounts, and free shipping offers. Many brands also use this day to provide gift guides and try to attract holiday shoppers.



Consumer Packaged Goods:

Consumer packaged goods companies can also leverage Black Friday on social media to increase brand visibility and attract potential customers. By offering special promotions and creating engaging content, they entice shoppers to include their products in their Black Friday shopping bags.

Perfect Bar
True Botanicals 




Health & Wellness:

In the health and wellness industry, Black Friday Ads present a chance to promote wellness products, fitness equipment, and self-care items. By incorporating enticing visuals, inspiring captions, and limited-time offers, brands can capture the attention of health-conscious consumers.

Liquid I.V.
Quantum Nutrition Labs
Zumba Fitness



Media companies can utilize Black Friday Ads to offer discounted subscriptions, exclusive content, or special bundles. Social media platforms become a gateway for promoting these deals and encouraging users to make the most of the limited-time offers.


Washington Post

The Economist
BBC Maestro


Food & Drink:

Restaurants, cafes, and food delivery services can join in the Black Friday frenzy by offering discounts, limited-edition menu items, or freebies. Social media campaigns centered around food and drink can entice both foodies and bargain hunters to indulge in their offerings.

Raddish Kids
Butcher Box



Financial institutions can leverage Black Friday Ads to attract customers with special offers on loans, credit cards, or investment opportunities. Social media campaigns can highlight these deals and emphasize the financial benefits that come with making decisions during this shopping season.

Axos Bank
Educators Credit Union


Travel & Tourism:

The travel and tourism industry can create enticing Black Friday campaigns by offering discounted hotel stays, travel packages, or exclusive experiences. Through social media, they can inspire wanderlust and encourage potential travelers to seize the opportunity to book their dream vacations at unbeatable prices.

Delta Vacations
Discovery Cove
Holland America Line
Celebrity Cruises
Sandals Resorts



Even the pet industry can get in on the Black Friday Ads action. Brands can offer discounts on pet supplies, promote limited-edition products, or donate a portion of sales to animal charities. Social media platforms allow them to connect with pet owners and animal lovers, creating a buzz around their Black Friday offers.

Furbo Dog Camera


In summary...

Black Friday has become more than just a shopping day. It's a huge part of any social media marketing strategy for brands. This is an opportunity for brands across various industries to connect with their audience and drive sales through compelling social media campaigns. So, as the shopping season approaches, let these 40 real-life examples inspire you to craft your own remarkable Black Friday social media campaigns.


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