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Social media is increasingly becoming the platform through which companies find and attract new talent. Recent surveys show that 73% of recruiters have hired a candidate through social media and 93% of recruiters used or planned to use social media to support their recruitment efforts.¹
How Social Media Reputation Affects Recruitment
Harmful Content on Company’s Pages
In today’s fast-paced world, acquiring top talent is not an easy task for anyone. Companies need to consistently invest in their online presence in order to reach prospective future applicants and to interest them in the company’s mission and values.
Long before resumes are sent out or contracts are negotiated applicants review companies and their reputation as a whole and decide whether or not to apply.
According to a global report done by Adecco, 55% of job seekers use social media for job searching. If potential candidates scroll through a company’s Facebook and LinkedIn posts and come across defamatory comments from disgruntled former employees, false allegations or comments attacking and threatening the employees of the company, they may right there decide to not apply for a position.
Don’t let trolls harm your social media recruitment efforts
Some larger companies have put up specific Facebook pages for the sole purpose of attracting talent and enabling applicants to discuss recruitment with the company. For many other companies, these discussions take place on their normal business page. Whichever option a company goes with, it is very important that they closely monitor the engagement to make sure that their image as seen by prospective applicants is in line with the company’s values.
[1]Society for Human Resource Management: Social Media Use in Hiring: Assessing the Risks
Jobvite: Social Recruiting Survey 2014
Learn How Social Media Moderation Can Improve Brand Reputation.
