Many companies forget that when you are advertising on social media, you need to be social. Brands focus a lot on reaching audiences on social media, but they can’t always control the volume and type of social media engagement that their ads receive.
Customer feedback is a powerhouse of insights for your brand. It can undertake your marketing efforts and help you understand what your customers like and dislike about your brand, products, ads, and campaigns. That’s why monitoring comments on your ads is essential.
But especially on paid social, it’s a challenge to keep track of all your comments if you’re running multiple campaigns across multiple platforms. But before we show you how to manage comments on social media ads, let's dive into why monitoring comments is essential.
Most platforms interpret engagement on ads as a sign that that message is relevant for its users. So you are already falling behind if you’re not paying attention to your customers' feedback across your ads.
As everyone already knows, engagement boosts reach on social media. In particular, comments inform the platforms that more people should see that post so they can join the conversation.
BrandBastion has several case studies that show that actively monitoring, moderating, and replying to ad comments impacts your performance metrics positively. More than that, building engagement in your ad posts shows Facebook's algorithm that your content is relevant, increasing its reach, and ultimately reducing your advertising costs.
BrandBastion also tested how answering these questions impacts conversions using an A/B test. The campaign where we answered consumer queries resulted in +24% more conversions and +47% more purchases.
Context is everything. When you’re on social media, you need to keep this in mind at all times. More often than not, people will tell you if your message is not adequate in the comments. Your ad may be considered controversial if the context changes. Let’s say you’re targeting the US audience, and your ad messaging is “let’s burn calories 🔥🔥🔥!” While this may be perfectly acceptable most of the time, you may be reaching people affected by wildfires who think this was in poor taste.
Be aware of what people are commenting on your ads, as this can provide valuable context into what you should and shouldn't do with your advertising strategies.
To see your comments on Facebook Ads Manager, you need to select each ad individually, which can be time-consuming, especially if you’re running hundreds or thousands of ads.
You can now view, like, and reply to the comments on your Facebook and Instagram ads
OrganicWe recommend using Facebook Inbox in Facebook Business Suite, where you can manage conversations from Facebook and Instagram easily. To access it go to your Facebook Page and select 'Inbox' in the left menu.
You can now view, like, and reply to the comments on your Youtube videos.
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You can now view, like, and reply to the conversations on your Tweets.
OrganicYou can respond directly on twitter.com. We recommend using TweetDeck since you can easily manage and filter conversations.
So you need a way to monitor your campaigns and understand how specific ads are resonating with your audience? You want a way to be able to sort comments by specific keywords, analyze brand sentiment, respond to all conversations and receive notifications when there is a spike in negative feedback? You're in the right place!
If you are running multiple ads on Facebook, Instagram, Twitter, and Youtube you know how hard it can be to monitor all those comments. With the BrandBastion platform, you can explore all your comments in one place, and filter them by date, sentiment, keyword, and so much more.
Are you actively monitoring customer sentiment? Do you know what your customers like and dislike? How can you improve? With sentiment analysis, you can interpret emotions (positive, negative, and neutral) in your social media comments. This allows you to identify an overall opinion about your campaign, a specific ad, your product, or your brand.
BrandBastion's highly accurate sentiment classification instantly rates every comment as positive, negative, neutral, or user tag only. We have built proprietary technology using classifiers trained on vast amounts of social media native content to consider context, tone of voice, and emojis, among many other factors.
Until now, social listening has been a tedious manual process of combing through hundreds of comments to find what matters. Well, we made that a thing of the past. Our AI recognizes users' intent and easily identifies which comments need a response from your brand.
Track spikes in comment volume, sentiment, or mention of specific keywords and get notified when they happen. Get real-time notifications and act quickly to minimize damage to your reputation.
Using social listening will help you understand what resonates best with your audience and protect your brand's reputation. These insights will help you make informed decisions and boost your ad performance. Whether it's an ad that is getting a high number of negative comments or many customer inquiries, you can turn your comments into actionable insights.
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