In the social media age, consumers are exposed to countless ads and marketing messages. This makes it difficult for businesses to set themselves apart and attract the attention of potential customers. This is where social proof plays an important role.
Social proof is an important concept to understand. We'll explain why, and how to generate and duplicate it. Specifically, we'll show you how to duplicate a Facebook ad while still retaining the social proof.
Social proof means people are more likely to believe in a product or service if others have already used it.
Seeing that others have already engaged with it gives the product or service more credibility. It is considered a psychological phenomenon where people rely on the actions and opinions of others to guide their own behavior. There are different types of social proof you can leverage.
By leveraging social proof in your marketing efforts, you can improve credibility and trust with your target audience. This can help you increase conversions and the overall success of your brand.
Social proof works as an effective marketing tactic because it builds trust for your brand. People are more likely to trust an ad or product if they see that others have already engaged with it.
Social proof on Facebook ads and other social media platforms can draw the attention of more viewers. Users are more likely to take notice of an ad with high levels of engagement. This increases the chance that they will click through to your landing pages or product pages.
Facebook's ad relevance diagnostics helps advertisers identify underperforming ads across three relevance dimensions, which are quality, engagement, and conversion.
Facebook ads Ad relevance diagnostics per ad
As you can see, the second dimension is engagement. Facebook measures the success of an ad by looking at how much engagement it receives. This helps Facebook assess how relevant and valuable the ad is to the target audience.
Ads with higher engagement are typically considered more relevant and higher quality, which can lead to lower CPCs.
A Trustpilot report found that 66% of customers said the presence of social proof increased their likelihood of purchasing a product.
Social proof can be a powerful tool in driving conversions for social media ads. Engagement and positive feedback from other users can establish credibility and trust with your audience.
At this point, you should have a post with social proof (many comments, likes and shares) to reuse. If you don’t, take a look at this blog on how to get social proof on Facebook ads.
We suggest you use the post with the highest number of positive comments to leverage the most favorable social proof you can and drive better results.
If you're unsure which of your posts has garnered the most positive comments, simply create a free account on our platform. You'll access a list of your recent posts, which can be sorted based on the number of positive comments.
Now that you selected your ad post to use, go to Facebook Ads Manager and create your campaign as usual.
On the ad level, make sure to select the "Use Existing Post" option under the "Ad Setup" section.
You can add existing posts using the Post ID or simply by selecting the existing posts. You can also filter the listing by "Ad posts" to find the existing ads you used before.
At BrandBastion, we often say that launching a social media campaign is just the beginning of a new journey. Positive social proof can boost your brand's visibility. But it is important to keep an eye on social media comments. This will help to prevent problematic or damaging comments that could ruin your work.
To keep your social proof strong and credible, it's crucial to moderate your social media accounts 24/7. At BrandBastion, we offer two effective options to help you manage your comments: