TikTok gives you several ways to control which comments appear on your content. You can apply account-wide filters to catch spam and offensive language, turn off comments on individual posts before or after publishing, and adjust comment settings during a TikTok LIVE session.
In this guide, we'll walk you through each method step by step, covering regular posts and TikTok LIVE. We'll also explain how to hide specific comments using a third-party platform and why hiding is often a smarter choice than deleting.
Automated filtering: Use TikTok's "Privacy" settings to automatically filter spam, offensive content, or specific keywords.
TikTok LIVE moderation: Manage comments during TikTok LIVE by using the side settings menu to mute users or block up to 500 keywords.
Hide vs. delete: Hiding comments is safer than deleting because it prevents user retaliation while preserving valuable feedback data.
Third-party tools: Since TikTok lacks a native "hide" button for individual post comments, AI-powered platforms like BrandBastion can fill this gap and understand nuance or sarcasm, as the same comment can be safe on one post but harmful on another.
TikTok offers several ways to manage comments, depending on how much control you want over the conversation.
Open the TikTok app and tap on your profile at the bottom of the screen.
Click on the Menu button located at the top.
Select "Settings and privacy" from the menu.
Tap on "Privacy" and then choose "Comments."
Under "Comments", choose your preferences:
Enable Creator Care Mode to filter comments that are inappropriate, offensive or contain profanity, as well as those from people whose comments were previously reported, deleted or disliked.
Filter unwanted comments to automatically hide comments TikTok considers offensive or spam.
Filter specific keywords by adding custom words or phrases you want flagged.
Review filtered comments to approve or delete comments before they become visible.
Before publishing: On the posting screen, toggle Allow comments off on the Privacy settings.
After publishing: Go to the video, tap the three-dot menu, select Privacy settings, then toggle Allow comments off.
Viewers can hide the comment overlay during a TikTok Live by tapping and holding on an empty area of the screen or swiping to minimize the comments. This only affects your own display, not what other viewers see.
TikTok's built-in filters work at the account or keyword level, but they don't give you a way to selectively hide a single comment on a post while keeping the rest visible. For personal accounts, this may not be a big deal. For brands running multiple campaigns with thousands of comments flowing in daily, it's a real limitation.
That's where a third-party platform like BrandBastion comes in. BrandBastion aggregates all of your TikTok comments, including comments on TikTok ads, into one dashboard. Our AI analyzes each comment for tone, intent, and potential brand risk, then flags the ones that need attention.
From there, you can adapt moderation to the post context and customize it with brand-specific models, sensitivity levels, and comment categories. You control what gets hidden by platform, campaign, or post type. This gives you precise control over what's visible in your comment section without relying solely on blanket keyword filters.
TikTok's native comment management tools give your brand a useful starting point, but for teams handling high comment volumes across paid and organic content, manual filtering isn't enough. A purpose-built solution like BrandBastion gives you the accuracy, speed, and control to protect your brand and keep your community healthy at scale. Ready to see how it works?