Here’s a detailed look at everything we launched in 2024, organized into key sections for quick browsing:
Finally—sentiment analysis that gets your brand. We’ve upgraded to a more brand-aware system that understands context, business goals, and nuances like sarcasm or jokes.
Automate repetitive actions like tagging, hiding, and sentiment changes. Workflows help you focus on strategy by handling the routine tasks automatically.
Your AI-powered data analyst, ready to answer your questions. Astra simplifies how you analyze your data and delivers actionable insights on demand.
Monitor and manage Trustpilot reviews directly within BrandBastion, helping you build trust and respond to feedback promptly.
Stay on top of Google Business reviews by tracking and responding to customer feedback seamlessly.
Handle Facebook reviews in the same place as your social media comments, keeping your reputation intact.
Manage private messages on X (formerly Twitter) without switching platforms, making it easier to stay responsive.
Listen to specific hashtags to discover engagement opportunities and uncover brand-related conversations.
A refreshed UI for easier tracking of KPIs and campaign performance:
Integrated into the Analyze tab, Astra provides:
Monitor post performance with total numbers and averages and dive into new metrics:
Easily download polished PDF reports directly from the Analyze tab.
Get a complete view of actions taken on your account. Whether it’s moderation, replies, or hiding comments, this report gives you full transparency.
Track all public and private interactions with a user in one place, providing valuable context for personalized responses.
Gain a comprehensive view of a user's engagement history and sentiment, attaining valuable insights to answer questions such as: Has this user interacted with us before? What's the extent of their dissatisfaction or enthusiasm? Empower your CX team to respond with precision, facilitating a personalized approach and effectively addressing customer complaints.
Seamlessly transition from public to private conversations on Facebook and Instagram.
Seamlessly address customer complaints by using a more appropriate or support handle to maintain a polished profile.
Claim up to 25 unassigned messages in one click, ensuring efficient task distribution. Track all messages you’re responsible for in one organized view.
View the original post alongside comments to respond with full context.
Manage permissions for specific assets to ensure team members see only what they need. Have full control over user access and actions within the platform: engagement, publishing, and workflows.
✔️ Summary report: Get a quick overview of hidden, archived, and replied-to comments, along with the average response time per agent.
✔️ Detailed report: Access all messages replied to by agents, including the responding agent, response content, post details, and more.
Tag products, collaborators, and people while scheduling Instagram posts, ensuring optimized and interactive content.
Organize campaigns by tagging posts and using filters to compare performance easily.
Upload branded cover images to create a cohesive look for your Reels.
Find posts quickly by searching keywords in captions, no URLs required.
Take full control of your content calendar and boost your presence on X (formerly Twitter) by scheduling tweets in advance.